Please select your home edition
Edition
Wildwind 2016 728x90

Monsoon Cup 2011 partner with Pulse Group PLC

by Miyeera Navaretna on 29 Jun 2011
(L-R) Bob Chua, CEO of Pulse Group PLC and Shafique Iqbal, Senior Operations Manager of T-Best Events Sdn Bhd announce Pulse Group PLC as the Official Research Partner of Monsoon Cup 2011 - Monsoon Cup 2011 . .
the Monsoon Cup recently inked a partnership deal with Pulse Group PLC who will assume the role of Official Research Partner for the prestigious yacht race, which has earned the coveted title of Best Overall Event at the World Match Racing Tour Awards three times in 2007, 2009 and 2010.

Since its inception in 2005, the Monsoon Cup has ignited a growing interest in match racing and yachting among its contemporaries in Asia. The tie-up with Pulse Group PLC, Asia’s leading Digital Research Agency will provide the event with valuable insights into the perceptions and attitudes of the general population and stakeholders towards sailing as a competitive sport.

As the sailing sector continues to bring constant changes and advancements to the sport, it is imperative to stay aware of its progress to adapt seamlessly to any changes. Pulse Group PLC will conduct surveys prior to and during the Monsoon Cup 2011 in order to collect, analyze and transform all data into an effective business model. The group of market research experts will help to identify the strengths and weaknesses of the yachting event to offer real-time solutions to ensure a successful race.

With a clearer understanding of the situation, Monsoon Cup 2011 will have the leverage of a competitive edge in marketing strategies and sponsorship opportunities.

The partnership between Monsoon Cup 2011 and Pulse Group PLC will guarantee a first-rate event backed by professional research and data, and a continuous reign as the Best Overall Event at the World Match Racing Tour Awards 2011.

Commenting on the strategic partnership, Mr Bob Chua, CEO, Pulse Group PLC said, 'As the leader in market research, we are committed to helping our clients understand, review and reconnect with their brand and customers. Time and time again, market research has proven its success in helping companies make the right business decisions and improving ROI.

Sailing is a sport that has shown tremendous growth and we are thrilled to be part of this important occasion to help move the sport forward by tracking the latest trends in sailing and establishing ourselves as the provider of solutions.'

Shafique Iqbal, Operations Manager, Monsoon Cup added, 'We recognize the importance of market research to make a good event an even better one. As such, we are delighted to welcome on board the Pulse Group PLC as our Official Research Partner for Monsoon Cup 2011. Their expertise in providing workable and real-time solutions will assist us in delivering an award-winning world-class event.'

For more information on the Monsoon Cup 2011, visit the website
T Clewring - GenericSchaefer 2016 Ratchet Block 660x82Naiad

Related Articles

Clipper Race – Constant trimming and little sleep in the North Sea
There is little opportunity for tactical moves and the timings of tacks are crucial if teams want to make vital gains. After a downwind start with spinnakers trimmed in light airs against the tide off Den Helder on the Dutch coast yesterday, the fleet has been match racing across the North Sea towards the Thames Estuary.
Posted today at 12:28 pm
Debriefing the 2015-16 Clipper Round The World Race with Huw Fernie
Sail-World talked with Huw Fernie of Visit Seattle to learn more about a Clipper Round The World Race skipper’s life. Skipper Huw Fernie and his Visit Seattle crew took top honors in the Den Helder Northern Seas Challenge, marking their second podium finish during the 2015/16 Clipper Round The World Race. I recently caught up with Fernie to learn more about Visit Seattle’s success in the Den Helder Northern Seas Challenge, and to learn more about the life of a Clipper Round The World Race skipper.
Posted on 28 Jul
Finale of Clipper Race global series starts in The Netherlands
The 198nm race to London is going to be one of the most nail-biting yet with just six points separating the top teams After a Departure Ceremony from Willemsoord Marina and a Parade of Sail in the presence of Dutch Royal Navy ship ZrMs Luymes, the fleet started the final short sprint to London off the Dutch coast.
Posted on 28 Jul
Thousands of spectators expected to welcome home Clipper Race fleet
Hurricane winds, giant waves, freezing conditions, battered boats and tragedy fail to quell fighting spirit of the crew. The tenth edition of the famous biennial race for novice sailors led by professional skippers is regarded as the most challenging on record after the event endured the most extreme conditions it has ever faced in its 20-year history.
Posted on 28 Jul
America's Cup World Series - Ian Roman's images of Pompey
Ian Roman was in Portsmouth for the America's Cup World Series capturing the Royal visitors Top international photographer, Ian Roman was in Portsmouth for the America's Cup World Series and provided this second of two galleries of the racing across the three days of the regatta, taking in the Royal visitors.
Posted on 26 Jul
America’s Cup World Series – More final day images by Ingrid Abery
Ingrid Abery has provided this gallery of images from final day Ingrid Abery has provided this gallery of images from final day
Posted on 25 Jul
America’s Cup World Series – Final race day images by Ingrid Abery
Ingrid Abery provided this gallery of images from final day Ingrid Abery provided this gallery of images from final day
Posted on 25 Jul
LV America’s Cup World Series - Up and down for Groupama Team France
The new leader is none other than the local team lead by Sir Ben Ainslie, who was rallied along throughout the six races 2016 America’s Cup World Series - This weekend the overall ranking for the Louis Vuitton America’s Cup World Series has been turned on its head and with the Portsmouth act complete, the new leader is none other than the local team lead by Sir Ben Ainslie, who was rallied along throughout the six races by strong support from a home crowd.
Posted on 25 Jul
LV America's Cup World Series - Land Rover BAR take two from two
While Oracle Team USA did all but everything they could to take the win with a two, one, one scorecard today 2016 Louis Vuitton America's Cup World Series - While Oracle Team USA did all but everything they could to take the win with a two, one, one scorecard today, it wasn't enough to topple the fast and furious tenacity of a Ben Ainslie led Land Rover BAR on the final day of racing at the Louis Vuitton America's Cup World Series in Portsmouth.
Posted on 25 Jul
2016 LV America’s Cup World Series - More images by Carlo Borlenghi
Carlo Borlenghi provided this gallery of images from America’s Cup World Series - Race Day 2 and Prize-giving ceremony. 2016 America’s Cup World Series - Carlo Borlenghi provided this gallery of images from 2016 Louis Vuitton America’s Cup World Series - Race Day 2 and Prize-giving ceremony.
Posted on 25 Jul