Please select your home edition
Edition
Auckland On the Water Boat Show

Marine13 - register now for this unique B2B industry event

by Marine13 on 10 Mar 2013
Topics will be wide ranging and relevant Marine13 http://marine13.com/
Marine13 International Conference and Trade Exhibition is the boating industry’s first national conference that brings together all sectors of the industry. The programme of over 50 sessions across two-days covers a wide range of topics, catering for the diverse range of businesses that make up the boating industry.

With a strong emphasis on providing information, education and inspiration, the boating business stream focuses on what knowledge, tips, tools and practical advice brokers, dealers and retailers need to help drive their business; to develop new marketing techniques and proposals; to attract new customers; get the most out of boat show investments; to deliver repeat business year-on-year; understand consumer trends; adapt to the online world; compete in a virtual showroom environment; how to add value in the supply chain; and how to recruit and retain the right team for their business.

The full conference program is available online at www.marine13.com/program.php but to highlight sessions in the boating business stream:

Societal change and consumer trends – Benjamin Pedley, Head of Investments at UBS Australia on where are consumers looking to invest for their leisure time, what does the changing demographic of the Australian population mean for you: who will be your customers of the future and what will they want?

Engaging boaters of today and tomorrow – Thom Dammrich, President of NMMA in the US on the state of the US and global boating industry markets, efforts to expand participation – what works and what doesn’t, what boaters are looking for, how dealers are responding. The perfect opportunity to ask about US stock inventories and how they are impacting other markets.

Changing face of retail – John Winning, CEO AppliancesOnline on how to adapt to the virtual world while still providing a showroom and face-to-face customer experience. Hear from the CEO’s Magazine Young CEO of the Year 2012 on how to evolve a 100 year old family business into a leading online sales platform and succeed with both businesses. The boating industry is adapting slowly, but the customer is way ahead – what can we learn from a major retailer?

Professional service workshops – Ian Mayer, MD Chatswood Toyota on the importance of customer management at all stages of the ownership experience, with particular focus on delivering repeat business from the service workshop. How to retain your customers with excellent after sales support,

Clicks 2 Orders – Bill Kirkley, CEO of Clicks 2 Orders presenting a workshop-style explanation of how to make YouTube an integral part of your marketing and sales processes. Viral video marketing is the latest trend in getting your product or service into the inboxes of millions of people and Billy’s interactive can-do style will give you an excellent head start in getting on screen.

Customer engagement at shows – Andy Williams, past MD of UK National Boat Shows on how dealers and retailers can extract the best value from their boat show investment. With a vast range of consumer marketing experience and having led the turnaround of the UK’s premier show – London International Boat Show – Andy has practical advice as to how to make every cent work for you and insights on where exhibitors often go wrong.

And while in no way less important that the marketing, sales and business strategy sessions, three presentations by industry experts and supporters covering the thorny topics of consumer law and trade practices (Marcel Vaarzon-Morel); value chains and productivity gains (Andrew King of Capstone); and hiring and retaining staff (Kevin Chandler of Chandler Macleod) will wrap up the boating business stream with advice and guidance on the issues that affect any business. How to stay on the right side of the law, how to boost efficiency and how to ensure you have the right team around you.

All will be compelling sessions, delivered by enthusiastic, knowledgeable presenters. All are proud to be supporting the boating industry – everyone with a strong connection and usually a boat or two… - and to benefit from their expertise and experience, all you have to do is be there, listen, interact and ask those burning questions that our panel of speakers are more than qualified to answer.

As an investment for your business’s future, you cannot afford to miss Marine13.

Act now to take advantage of the special rates and accommodation packages by visiting www.marine13.com today or call the conference organisers on 02 9265 0700.

Mackay BoatsGiacomo Yacht SaleNorth Technology - Southern Spars

Related Articles

Int Moth Worlds - Zhik returns to its spiritual home at 2017 Worlds
Zhik is returning to its roots as the official clothing sponsor of the 2017 McDougall McConaghy Moth World Championships Zhik, the innovative sailing apparel specialist, is returning to its roots as the official clothing sponsor of the 2017 McDougall McConaghy Moth World Championships. And, ten years on, the Moths are returning to their spiritual home on Lake Garda. Zhik and the International Moth class are virtually synonymous with each other.
Posted today at 11:09 am
World Sailing confirms strong presence at Yacht Racing Forum 2017
The tenth edition of the Yacht Racing Forum, in Aarhus, Denmark will reassemble the sport’s key personalities and actors The tenth edition of the Yacht Racing Forum, in Aarhus, Denmark (November 27-28) will once again reassemble the sport’s key personalities and actors, including a strong delegation of World Sailing representatives.
Posted on 19 Jul
Watch Change in Crosshaven - UK Sailmakers under new command
'Our strength has always been service, quality and people. Right now, they are Graham, Claire and Barry.' The famous Crosshaven loft that is part of the UK Sailmakers organisation will shortly have a new crew on deck. Barry Hayes, Claire Morgan and Graham Curran are taking over from Des McWilliam who is stepping down after 39 years in the business and 25 years at the helm of McWilliam Sailmakers.
Posted on 3 Jul
When the going gets hot Zhik has the answers on what to wear afloat
Whilst many of us Brits are looking in the sailing bag wondering what on earth to wear afloat in this heatwave Whilst many of us Brits are looking in the sailing bag wondering what on earth to wear afloat in this heatwave, Zhik the Australian sailing apparel innovators are set up for dealing with extreme heat, moisture management and sun protection.
Posted on 22 Jun
AkzoNobel named as official supplier to the Volvo Ocean Race Boatyard
The competing boats– including team AkzoNobel’s brand new Volvo Ocean 65– have already been coated with Awlgrip products AkzoNobel will be the official coatings supplier to the Volvo Ocean Race Boatyard in 2017-18, after signing a deal to ensure that the fleet of Volvo Ocean 65 racing yachts will be coated with the company’s International and Awlgrip range of products
Posted on 29 May
World Sailing and Volvo join forces for the future of sailing
The partnership is a signal of the Volvo Ocean Race's commitment to the sport and future of offshore sailing. As part of an ambitious plan, World Sailing will partner with the Volvo Ocean Race, owned by Volvo Group and Volvo Car Group, to develop the next generation of offshore sailors.
Posted on 18 May
TIMEZERO by MaxSea extends navigation partnership with Clipper Race
TIMEZERO by MaxSea, has been named as the Official Navigation Software Supplier for Clipper Round the World Yacht Race. Returning for its second race partnership, TIMEZERO by MaxSea, has been named as the Official Navigation Software Supplier for the Clipper 2017-18 Round the World Yacht Race.
Posted on 18 May
North Technology buys Hall Spars from receivership
North Technology Group (NTG) has announced the acquisition of the Hall Spars business out of receivership. North Technology Group (NTG) has announced the acquisition of the Hall Spars business out of receivership. The Hall Spars US parent company announced in early 2017 that it would be closing the doors due to well publicized financial challenges. The acquisition covers Auckland and Brekens and Hall Spars will re-establish in Rhode Island
Posted on 9 May
SAP brings cutting-edge solutions to World Sailing
World Sailing announces SAP, a market leader in enterprise application software, as its Official Technology Partner Over the next four years, SAP will bring its cutting-edge, innovative solutions to World Sailing's World Cup Series of events. SAP will transform the events by improving performance on the water, reinventing the fan experience on the shoreline and at home, simplifying operations for sailors and coaches and supplying media with information and insights to deliver a more informed commentary.
Posted on 2 May
New addition to North Sail for Volvo Ocean 65 racing machines
Their sails have powered eight out of nine Volvo Ocean Race winners since 1989-90, with Steinlager 2. Instead of assembling cloth panels into a particular sail shape, the Volvo Ocean Race sails are composites. This means that 3Di material 'tapes' are laid in a specific arrangement, offering stable structure to the sail where it is needed most.
Posted on 24 Apr