sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : Marine Marketing online – Setting your Ad Budget

Marine Marketing online – Setting your Ad Budget

The number one question for every company must be what percentage of our ad budget should we be spending online?

The heaviest Internet adult users are the 18-35 and 50-65 age groups – two very important age groups. Now the online marine audience is much larger than traditional print media and it's much cheaper to reach audiences online.


The Marine industry around the world is finding more and more consumers have done their online homework, well before they walk into a dealership. They are asking sharper and sharper questions, they know about models that are not yet even in your marketplace. Some companies are estimating 80% of their clients have been researching online.

So its vital that marine companies increase their online profile.

Preparing your 2008-2009 budgets? Make sure that somewhere between 50% and 100% of your advertising expenditure is on-line.

     



These publications between them receive over 93% of all online boating news traffic in the Asia Pacific. Monthly unique readership is now climbing towards 150,000 and marine advertisers are keenly tapping into this significant online audience.

The most popular local advertising packages for these publications are in the $3800 to $9500 + GST per year range.

We have start up groups committing to $2,000 over the next three months and others currently spending more than $30,000 per year and looking to expand that as their international operations grow.

We have some examples below. The same rates apply to the various publications. Naturally advertisers across multiple sites and regions make significant savings on single publication rates.

Sail-World Racing across its three Asia Pacific sites, Australia, New Zealand and Asia send 90,000 newsletters each week to 31,000 readers. Sail-World Cruising reaches regional and world audiences. Editor Nancy Knudsen, who completed her cruising world circumnavigation, last year sends out 33,000 newsletters each week.
Click here to see examples of Sail-World Racing and Cruising packages

Powerboat-World’s audience is spread across the Asia Pacific, but its content is picked up by media around the world. Editor Bob Wonders sends its weekly newsletter to 22,000 readers, with another 10,000 browsing online across the week.
Click here to see examples of Powerboat-world packages

Marine Business News-is the most widely read marine trade publication is the Asia Pacific. MEach week editor Jeni Bone dispatches 17.600 newsletters to the marine industry and similar additional numbers catch up with the trade news from the site.
Click here to see examples of Marine Business News advertising packages
If you are framing a marine industry advertising budget you need to be talking to TetraMedia, the largest Marine publisher in the Asia Pacific.

     



Below we've republishing some key articles on Marine advertising. If your company is spending hard earned dollars on advertising, everyone involved in the budgetary decision making process needs to be asking...

What percentage of our ad budget is going to be spent online this coming year?

Email us or call for details of our popular advertising packages.

Head Office - TetraMedia Rob Kothe
advertising@marinebusinessnews.com Tel: +612 (0) 4977 2116

New Zealand - Colin Preston
nzsales@sail-world.com Tel: 021 2674842

Asia - Guy Nowell
asiamedia@sail-world.com Tel: + (852) 2792 6234

Nautical Media Partners - Liam Daly
Liam@nauticalmediapartners.com.au Tel: 0405 497 423

Helena Heidenreich - Harbourside Media
helena@powerboat-world.com Tel: (02) 9403 7300




by TetraMedia

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=45390

5:03 AM Mon 16 Jun 2008 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
Marine Business Editorial

Related News Stories:

08 Oct 2013  Sail-World 1.2m in Sept, IBEX relocates, AIMEX members up for awards
30 Jul 2013  ATTN Sydney Boat Show Exhibitors - Register now for Video Interviews
28 Feb 2013  THE Marine Media opportunity for 2013
19 Jan 2013  THE Marine Media opportunity for 2013
03 Jul 2012  Taiwan flexes megayacht might, Superyacht Aust seeks GBRMPA plan
08 Mar 2012  RIVIERA IS BACK!- exits receivership with new Queensland owner
26 Jul 2011  Sydney THIS WEEK! Video has show covered, Lifestyle adds Zodiac RIB
01 May 2011  Fishing writers needed – now - freelance opportunity
01 Jun 2010  MarineBusiness-World - The week's global marine news and the Internet
02 May 2009  Why are advertisers moving to the Internet? Value for money!
MORE STORIES ...

News - USA and the World

























Aldo Alessio Regatta - Three days of tight racing by Erik Simonson, Pressure-Drop.US,










Sailing Champions League - which is Europe's best sailing club? by Dan Ibsen & the Sail-World team, Copenhagen


Weta fun at the Wine & Roses Regatta by Bruce Fleming, Santa Barbara
















J/111 World Championships - The Winner is Shmokin Joe! by Stuart Johnstone, Cowes, Isle of Wight












2014 Detroit Cup - Morvan wins by Dobbs Davis, Detroit


Newport Bucket Regatta 2014 -Images by George Bekris
IFDS Worlds 2014 - Final report: USA qualifies for Rio 2016
Extreme Sailing Series: Absent With-Out Leave – Ben Ainslie Racing
2014 IFDS World Championship - New champions claim medals
2014 IFDS World Championships - Sunday’s race images by Tim Wilkes
Shark World Championships underway in Toronto
Anna Tunnicliffe: Alinghi second o'all - Extreme Sailing Series, Day 3
Formula Kite World Championships - Nocher and Bridge crowned Champions
Emirates Team NZ: Frustrating Day 3 in Extreme Sailing Series, Cardiff
Extreme Sailing Series: Light winds help The Wave Muscat - Day 3
Extreme Sailing Series 2014 Act five - Absent without leave – the wind
IFDS Worlds 2014 - Images: Race day five
Herreshoff Classic Regatta 2014 - Images by Ingrid Abery
Youth Olympics - Gold to Argentinean and Chinese Techno 293 racers
Youth Olympics Games Nanjing - Double Youth Olympic Gold for Singapore
Sevenstar Round Britain and Ireland Race 2014 - Two Handers celebrate
Audi Melges 20 U.S. National Championship 2014 - Brazilian dance party
IFDS Disabled Sailing Worlds Day 5 - USA fighting for Rio 2016 Berths
J/111 World Championship 2014 - Day 4: Shmokin Joe consolidates lead
Anna Tunnicliffe: Alinghi on top - Extreme Sailing Series, Day 2
2014 IFDS World Championships - Breezy frustrations   
2014 Detroit Cup - Down to the final four   
Sevenstar Round Britain and Ireland Race - Every finisher's a winner   
2014 49er, 49er FX, Nacra 17 U.S. National Championship - Day 2   
J/24 US National Championship - Will Welles leaps into lead   
J/111 World Championships - Day 3   
Extreme Sailing Series Act 5 – Day 2   
Light wind and a freak storm at Youth Olympic Sailing Competition   
31st Audi Hamilton Island Race Week - Declared 'best ever'   
2014 IFDS World Championships - Aussies on fire   
2014 IFDS World Championships - Saturday’s racing images by Tim Wilkes   
2014 IFDS World Championships - Day 5 images by Jude Robertson   
2014 Audi Melges 20 U.S. National Champ - Day 3 images by Joy Dunigan   
Holt’s 25-year dream comes true with 505 Worlds Victor   
Emirates Team NZ: Collision puts an end to bid for a better day at ESS   
Extreme Sailing Series: Ben Ainslie Racing - mixed results on Day 2   
America's Cup: New brand and image partnership announced with SME   
Extreme Sailing: Tough and testing day on Cardiff Bay - Day 2 + Video   
2014 49er, 49er FX, Nacra 17 U.S. National Championship - Day 1   
2014 J/111 World Championship - Bigger breeze arrives on day 2!   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT