Please select your home edition
Edition
Naiad

Marine Auctions - Online boat auctions the way forward

by Jeni Bone on 25 Oct 2011
WILD THING, Sail n: M 10, Owner: Grant Wharington, State: QLD, Division: IRC, Design: Jones 98 Rolex Sydney Hobart Yacht Race start © Rolex / Carlo Borlenghi http://www.carloborlenghi.net
Marine Auctions has added an online auction component to its sales arsenal, launching the innovation from 14 November as an additional medium for clients selling their boats and those interested in buying from afar.

Adrian Seiffert, principal at Marine Auctions says the new facet of the company is the culmination of the team’s accumulated skills, contacts and expertise over nearly three decades of auctioning.

'I have spent most of my working life in auctions. We have moved to online auctions because some boats are geographically impossible for people to attend. Our market is located around the country, and the world. Every month at our auctions, we have six to 10 telephone bidders from all over Australia, and internationally, who had not inspected the boats. Online is taking it that next step and adding a new medium to complement our existing business.'

Seiffert is a pioneer in online auctions, having been one of the first ever to be involved in online auctions of machinery about 10 years ago. 'In those days, not everybody was connected with email and internet. Today, people are more tech-savvy and everybody is comfortable with buying online, in most cases sight unseen.'

The first of Marine Auctions online forays will run for 10 days, from 14 November. 'The boats are already listed on our site with all details. They are two boats in The Whitsundays, a charter boat called Coral Trekker – a square-rigged, topsail ketch in survey, and Apollo III, a fast cruiser race in survey, designed by Ben Lexcen for Alan Bond.'

Contrary to the belief that auctions shift goods at the cheapest price, Seiffert explains that it’s the seasoned auctioneer’s job 'to get the best price for clients'.

'Hence our emphasis on marketing and bringing prospective buyers in. We spend a lot of money on marketing, getting our name and the vessels out there. That’s why we get 10,000 hits a day on our website!'

Auctions, particularly those that pull a crowd, convey the 'true market value of something', says Seiffert.

'We are in a position to gauge market response. We get good money for boats and in some cases more than a traditional brokerage. Our price reflects the true market value. We are selling between 20 and 30 boats per month, so it’s working. And buyers and sellers are satisfied.'


Two weeks ago, Marine Auctions attracted 300 people to their auction at Runaway Bay on the Gold Coast. 'The 29th of October is the next one and we anticipate the same number,' says Seiffert.

All this comes at a highly competitive period of immense flux in recreational boating, as grey imports flood the market and buyers look far and wide for 'the best bargains' while their dollar is still high.

'In Brisbane, three ships unloaded boats in a period of two weeks. They must have had 200 boats onboard. There are more boats in the market than ever before, that’s why we are so busy.'

The next Marine Auction event at Brisbane’s Rivergate will be held 26 November. 'We have the maxi Wild Thing, ex-Skandia, and a Hanse 400 that’s just two or three years old. There are plenty of boats available, as well as six marina berths from Rivergate, Dockside, Manly Harbour, Horizon Shores and Scarborough.'

Seiffert says online auctions are just the start of many exciting projects ahead. 'There are a lot of great concepts in the pipeline which will really impact on the industry and create an enormous amount of interest. We will be revealing these in about six to eight weeks.'

Visit www.marineauctions.com.au

North Technology - Southern SparsZhik Isotak Ocean 660x82Wildwind 2016 660x82

Related Articles

New Xperformance - Optimising the cruiser/racer range from X-Yachts
X-Yachts have built a wide range of 'Cruiser/Racers' as well as dedicated racing yachts which have won many Intl titles Since the company was founded back in 1979, X-Yachts have built a wide range of 'Cruiser/Racers' as well as dedicated racing yachts which have won many famous International titles, and of course One Design Class yachts such as X-79 and X-99
Posted on 14 Feb
World Sailing unites Kiteboarding governing bodies
World Sailing has today signed a landmark agreement with the IKA and the GKA to unite the kiteboarding community World Sailing has today signed a landmark agreement with the International Kiteboarding Association (IKA) and the Global Kitesports Association (GKA) to unite the kiteboarding community and provide clarity of kiteboarding's governance structure.
Posted on 13 Feb
On board interview with Lisa Blair - solo Antartica circumnavigation
So far, Lisa is tracking very well in her attempt to become the first woman to sail solo around Antartica. So far, Lisa is tracking very well in her attempt to become the first woman to sail solo around Antartica. After the setbacks of a delayed departure due to gremlins in the electronics, we are delighted to have these answers from her on board. She is well and enjoying her time. Climate Action Now, her Hick 50, left Albany in Western Australia on January 22, 2017.
Posted on 8 Feb
The price of legacy
Malcolm Page OAM, two-time Olympic Gold Medallist, became the Chief of Olympic Sailing for the USA on January 1 Malcolm Page OAM, two-time Olympic Gold Medallist (470) with Nathan Wilmot in 2008 and Mat Belcher in 2012, became the Chief of Olympic Sailing for the USA on January 1 this year. In and of itself it is hardly the freshest news, and well and truly yesterday’s fish wrapper. It was also a wise choice on behalf of Team USA, for he has succeeded in both the physical and commercial arms of our sport.
Posted on 5 Feb
Zhik becomes Official Clothing Partner to the Extreme Sailing Series
Extreme Sailing Series™ has established an exciting new partnership with the high-performance clothing brand, Zhik. As it enters the 2017 season, the Extreme Sailing Series™ has established an exciting new partnership with the high-performance clothing brand, Zhik.
Posted on 2 Feb
World Sailing headquarters to relocate to London
World Sailing's headquarters will relocate from Southampton to central London, UK in late summer 2017. World Sailing's headquarters will relocate from Southampton to central London, UK in late summer 2017. The selection of London as the new home for the International Federation comes after an extensive evaluation process of possible locations undertaken since the election of a new President and Board of Directors in November 2016.
Posted on 1 Feb
Henri Lloyd join forces with FAST40+ Class
Henri Lloyd is delighted to announce their three year partnership with the FAST40+ Class. Premium British marine and lifestyle clothing brand, Henri Lloyd is delighted to announce their three year partnership with the FAST40+ Class.
Posted on 1 Feb
Tawera takes the NZ Millennium Cup 2017
The Ron Holland designed and impeccably sailed, Tawera, again dominated a lengthier 27nm course on Day 3 of racing The Ron Holland designed and impeccably sailed, Tawera, again dominated a lengthier 27nm course on Day 3 of racing, taking line honours for a third consecutive day, bringing home the NZ Millennium Cup 2017. Coming into the final day of racing, Pacific Division competitors, Antaeus and Steinlager 2, were tied on points. Rumours of an extensive tactical defence strategy to retain the Pacific
Posted on 1 Feb
Rolex China Sea Race launches new official website
RHKYC today unveiled its new official website and logo for its flagship event, the biennial Rolex China Sea Race Royal Hong Kong Yacht Club today unveiled its new official website and logo for its flagship event, the biennial Rolex China Sea Race - Asia’s principal blue-water classic.
Posted on 28 Jan
Bavaria C57 - Something big has arrived
At the boot 2017 in Düsseldorf, Bavaria Yachts presented the new flagship of their sailing yachts' fleet. At the boot 2017 in Düsseldorf, Bavaria Yachts presented the new flagship of their sailing yachts' fleet. The Bavaria C57 does not only convince with a new modern design but also with many new innovative details.
Posted on 24 Jan