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MYS 2012 – the epicentre of superyachts

by Johan Pizzardini, MYS on 17 Sep 2012
Monaco Yacht Show 2011 Carlo Borlenghi http://www.carloborlenghi.com
From September 19 to 22, the 2012 MYS will again bring together the captains of industry, the savvy owners and their representatives and the highest-net-worth clientele over four days of intensive meetings and viewings with 500 of the world’s leading superyacht companies on the stands.

The finest shipyards, the top yacht designers, the main broker agencies and the best superyacht equipment suppliers will all be in Port Hercules to exhibit their most innovative products and luxury services or their future projects of superyachts.

Organisers of the Monaco Yacht Show heralded this year’s edition of the event to be yet another busy year with new initiatives to spark new deals.

Gaëlle Tallarida, Managing Director of the event, commented: 'We are truly aware the MYS has become an event that many yacht companies can’t afford to miss out. Our role is to offer the best working and exhibiting conditions to all participants, so that they only have to focus on their main goal when attending the event: making business.

'It’s a one-year organisation to deliver such a worldwide event; we have set up collaborations with top-quality service suppliers to fulfil the demanding expectations of the exhibitors and visitors. They must feel at the right place with the right people to develop their business.'

The yacht of your dreams will surely dock in port Hercules next September: 100 superyachts and megayachts, from 25 to 90 metres in length (with an average size of 46 m LOA) and around 40 new builds unveiled in world premiere.
The full list of yachts is available, and show organisers have already registered the participation of outstanding superyachts like Mogambo, a 74-metre steel hulled megayacht launched by the German shipyard Nobiskrug in October 2011.



Amongst this year’s stars, Vicky, the largest and latest motoryacht delivered by Proteksan Turquoise Yachts (72.60 m, launched end of June 2012). Another new yacht and once again one that has chosen Monaco at which to make her world debut is Better Place (50.50 meters LOA) by the Monaco-based shipyard Wally. She’s the world's largest sloop in carbon fibre and first sailing yacht ever developed to comply with RINA Green Star class.

Monte Carlo was made to host Diamonds are Forever. Named as such by her owner, fan of James Bond, this elegant 61m megayacht launched by Benetti in November 2011 is a balanced combination of traditional design elements and modern innovative stylistic solutions which have become the signature of the Italian shipyard.

Named 'Sailing Superyacht of the Year' during the 2012 World Superyacht Awards and with five International Superyacht Awards to date, Vertigo will definitely be one of the most awaited superyachts in Monaco (67.2 metres LOA, built by Alloy Yachts).

In coordination with the MYS organisers, the brokers and shipyards will unveil their most recent and spectacular superyachts, clearly aiming at presenting their best offering to convince new buyers.

As the clients are less pressured to buy, and feel they have more time to compare to get the right yacht at the right price, it’s definitely the time to buy.

'Wealthy people are still there, and there is still a very good market for those who want to have a boat quickly. Smart clients with experience know that even with a custom build they have to wait three or four years, so this is a good moment to bite. Just like in a real estate market, if you have cash, you should be buying now. Because it’s likely that in two or three years you’re not going to see these prices,' advised Fabio Ermetto, Sales and Marketing Director at Heesen Yachts.

The professionals know a rendezvous with their peers or with a future customer may be the key to their business success at the Monaco Yacht Show. The show organisers will present a completely new 650m² reception complex in the heart of the yacht show area, where you can hold all your meetings or invite your best customer to dine in the official restaurant, in a luxurious setting set aside for yacht show partners.

The Upper Deck Lounge, located in the air-conditioned tent of the Parvis Piscine (where the old restaurant-lounge area used to be), has been designed by interior decorators Sabrina Monte-Carlo in collaboration with Italian designer Paola Lenti, the French crystal manufacturer Baccarat and the art gallery Opera Gallery. It includes several reception areas reserved exclusively for executives of exhibiting companies, where they can talk with their customers in a comfortable, confidential setting.

New MYS official caterer for 2012, Private Dining by Fairmont Monte-Carlo offers top-flight menus in the elegant, sophisticated setting of its restaurant inside the Upper Deck Lounge, where exhibitors and their guests can talk business over a meal or simply relish the moment, enjoying a relaxed wine or champagne tasting.

At the image of this brand new luxury area, the MYS team is constantly seeking to further upgrade the show's amenities and services for the benefit of the superyacht clientele, and once again promises to deliver a world-class event thanks to its partnerships with prestigious brands, notably providing a VIP shuttle service in association with the car manufacturer BMW, newly official sponsor of the 2012 MYS. The German brand will present the new BMW 7 Series Luxury Saloon, which combines stylish design, luxury and comfort with top-class efficiency.

Returning as official sponsor for the fourth consecutive year, the Swiss watchmaker Ulysse Nardin will showcase its finest collections of luxury watches on its exhibiting area inside the Upper Deck Lounge.

More at www.monacoyachtshow.com

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