Please select your home edition
Edition
InSunSport - International - Endure

Lowrance announces additions to its Best-in-Class Service Program

by Andrew Golden on 26 Oct 2012
. .
Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — have announced additional service products to its global consumer-support program. Adding to its best-in-class service and support program – including the 5-Year Advantage trade-up option -- the new Lowrance Advantage Service now includes the Certified Dealer Advantage, OnBoard Advantage, System Builder Advantage, SIS Advantage and 24 Swap Advantage.

Delivering comprehensive marine-electronics support around the world, the Lowrance Advantage family of services efficiently provides dealers with powerful resources to address consumers’ needs, and ensures that issues with product performance are resolved quickly — with the highest level of quality.

'In recent years, Lowrance has aggressively launched new products that lead the marine-electronics industry through innovative performance,' said Louis Chemi, chief operating officer, Navico Americas. 'Now, through enhancing our Advantage Service Program, we take another significant step forward with user-friendly, resourceful tools and comprehensive policies that provide best-in-class support to meet and exceed both dealer and consumer satisfaction.'

Introduced in 2011, the 5-Year Advantage offers comprehensive support on Lowrance products for five years, including upgrade options to current technology products. In the unlikely event that a qualifying Lowrance product fails within the first five years after purchase, the program guarantees that consumers have the option to upgrade to current model technology at an attractive discount. Dealers execute the program using a Navico web-based portal to facilitate service swaps.

The Certified Dealer Advantage program provides a framework for dealers to demonstrate technical proficiency for Lowrance products. As a result, this network of Certified Dealers will be authorized to provide timely, high-quality OnBoard Advantage support, and they will be clearly identified on the Lowrance website.

Dealers also gain access to online tools and technical information via a new B2B Portal which provides extensive vessel detail, and technical information such as technical bulletins, product briefs, manuals, FAQs and troubleshooting training documents, videos and calendars. Previously certified Simrad Yachting and B&G Dealers are automatically authorized as Certified Lowrance Dealers. All Certified Dealers will be required to recertify annually.

The OnBoard Advantage program can be purchased as an additional coverage option by consumers and provides warranty service by a Certified Dealer onboard the consumer’s boat for the first two years after the marine-electronics purchase. Lowrance systems under warranty and valued over $2,500 will qualify for OnBoard Advantage when they have been installed or certified by a Certified Dealer, or Navico-authorized factory. The Lowrance system must also include at least one HDS multifunction display. Select limits apply to labor- and travel-related costs as detailed by the program guidelines.

The System Builder Advantage offers Certified Lowrance Dealers an Apple iPad tool that combines a current price book with a product information guide, and more, in an easy-to-use shopping cart-style purchase format. The system allows dealers to provide instant quotes and networking schematics to help consumers choose the ideal system, as well as ensure all necessary components are included. Allowing for local currencies, freight and duty, the System Builder provides detailed installation quotes. Standard packages and boat builder packs can be pre-loaded and configured during the quoting process.

Estimates and drawings can be shared with consumers and multiple recipients for seamless supply chain operation. A convenient and flexible service tool, dealers can also use the system to build a database of consumer details and quotes for future reference.

Under the SIS Advantage Program, boat owners with Lowrance systems installed by a Certified Dealer or authorized factory are positively assured of trouble free operation from day one. Providing a thoroughly inspected-and-tested installation, and one-on-one boat owner training on system operation, consumers can enjoy the confidence that comes from knowing that their marine electronics system is working perfectly for peak performance. For Certified Lowrance installation partners, the program will result in fewer system-troubleshooting calls and increased consumer confidence.

The 24 Swap Advantage program ensures that if a qualifying Lowrance product is identified as defective, consumers have the option to be shipped a replacement product within one business day, for an expedited service fee. Lowrance products under this program may change from time to time. Lowrance customer-care specialists will maintain a current listing of qualifying products.

The expanded Lowrance Advantage Service Program will take effect January 1, 2013, enhancing the Lowrance 5-Year Advantage currently available to consumers. Lowrance website
Newport Boat Show 2016 660x82Schaefer 2016 Ratchet Block 660x82T Clewring Cruising

Related Articles

Upffront.com - Tuff Luff and Harken Headfoils
Upffront.com is a comprehensive online purchasing platform for performance sailing hardware and rigging systems Upffront.com is a comprehensive online purchasing platform for performance sailing hardware and rigging systems; orders are processed 24 hours a day, 365 days a year and we deliver to customers located anywhere in the world.
Posted on 8 Jul
Barz floating sunglasses - Ideal for sailing in rough conditions
Our SAN JUAN floating model fitted with 1.1mm Acetate Lenses have a density of 0.95 GM/ML Barz floating sunglasses float in rough conditions. Most sunglasses that say they float, only float in the bathtub as once they break surface tension (or if there is any movement on top of the water)... down they go...
Posted on 7 Jul
Free $US3,000 Carbon Vang with SouthernFurl boom orders in July
Southern Spars is giving a free carbon vang - valued at US$3,000 - with SouthernFurl in-boom furlers ordered in July Southern Spars is giving away a free carbon vang - valued at US$3,000 - with all of their SouthernFurl in-boom furlers ordered in July. Carbon gas vangs make a great addition to the furling boom package, though if you’d prefer to keep your existing one, Southern Spars will offer you a 5% discount on the price of your boom instead.
Posted on 29 Jun
11th Hour Racing to present at annual Green Sports Alliance Summit
11th Hour Racing is headed to Houston, Texas, to present at the annual Green Sports Alliance Summit 11th Hour Racing is headed to Houston, Texas, to present at the annual Green Sports Alliance Summit, June 28-30, the world’s largest gathering for the sports community around sustainability, including both professional and collegiate sports teams, leagues and venues.
Posted on 25 Jun
PredictWind - Stunning new forecast maps
When developing the Offshore App, we had to rethink maps for offshore sailors. When developing the Offshore App, we had to rethink maps for offshore sailors. The mapping technology was rebuilt to be faster, have smaller downloads and be able to smoothly animate PredictWind’s advanced forecasts. Following the success of the Offshore App, we’re releasing this unique display technology across all other platforms, including the forecast website, Android and iOS Apps
Posted on 24 Jun
Extreme Sailing Series™ partners with Cisco Systems
The global technology company will provide exclusive networking solutions that will transform wireless connectivity The first venue at which members of the public, race officials and sailors will benefit from the Cisco WiFi solutions will be Cardiff – the third Act of the 2016 season – where the action gets underway on the water on 23 June. As an Official Series Supplier, Cisco will provide similar facilities at the remaining Acts of 2016.
Posted on 22 Jun
Volvo Ocean Race makes key changes to its leadership team
The re-shuffle which follows Mark Turner’s appointment as CEO, is aimed at driving innovation of sailing’s offshore race Lawrence is currently Race Director of the Extreme Sailing Series, and arrives with bags of sailing and commercial expertise, having previously managed events in all of the territories that will be visited during the 2017-18 edition.
Posted on 21 Jun
Interview with Tristan Hutt at the Zhik Avlare launch party
We spoke to Tristan Hutt of Zhik at the Avlare launch party which was held at Ocean Leisure in London on 2nd June. We spoke to Tristan Hutt of Zhik at the Avlare launch party which was held at Ocean Leisure in London on Thursday 2nd June.
Posted on 14 Jun
World Sailing invites bids for 2017 and 2018 Annual Conference
Annual Conference brings together more than 400 delegates over a seven-day period every first full week of November. World Sailing's Annual Conference brings together more than 400 delegates over a seven-day period every first full week of November. It is the central meeting point where the strategy of sailing is reviewed, discussed and celebrated.
Posted on 7 Jun
Pantaenius to provide tracking for the 50th Newport Bermuda Race
At Pantaenius, priority is safety and security, which is a primary reason we feel proud to provide the tracking system. When the cannon blasts at ten minutes past noon, you can track your favorites—compliments of Pantaenius Yacht Insurance, the official tracking sponsor of the 2016 edition.
Posted on 2 Jun