sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Kaenon reflects on ten years of unique product success
Kaenon reflects on ten years of unique product success

'Looking forward via Telefonica skipper Iker Martinez’s Kaenon sunglasses. Martinez is a double Olympic medalist and triple World Champion, with two previous circumnavigations.'    Richard Gladwell

On October 7, 2012, the CBS News program 60 Minutes reported on the eyewear industry and, more specifically, the immense concentration of power accumulated by one of Italy’s largest companies – Luxottica. 60 Minutes revealed some startling facts about the breadth and depth of Luxottica’s vertical integration virtually unknown to consumers outside the eyewear industry, namely:

Peter Burling is towed home after the Silver Medal win -  Richard Gladwell   Click Here to view large photo

- Luxottica owns well-known eyewear brands including Ray Ban, Oakley, Revo, Persol, Oliver Peoples, Mosley Tribes, Arnette, and others;

- Under license, Luxottica designs, manufactures, and sells a multitude of fashion/designer brand eyewear for Prada, Chanel, Coach, Burberry, Bvlgari, Polo Ralph Lauren, DKNY, Dolce & Gabbana, Tiffany, Versace, Tory Burch, Miu Miu, and others;

- Luxottica owns many of the largest optical retail stores including Sunglass Hut, Lens Crafters, Pearle Vision, Sears Optical,
Target Optical, OPSM, Grand Optical, Optical Shop of Aspen, ICON, ILORI, and others;

- Luxottica even owns EyeMed Vision Care, a vision insurance company.

Following the 60 Minutes report consumers spoke out against Luxottica and expressed their frustration toward what they now know to be the truth about many of the eyewear brands under the control of a single multinational conglomerate.  As 60 Minutes suggests, when a consumer purchases a sunglass under the Prada or Chanel moniker, are they really purchasing a Prada or Chanel product?

Over 10 years ago, two brothers from Southern California created Kaenon – a premium sunglass brand offering high quality sunglasses designed in California, and powered by a truly innovative and proprietary lens technology known as SR-91®.  Since day one, we have invested our resources and energy into producing innovative lens technologies and original designs.  Over the past decade Kaenon has evolved – and we will continue to introduce best-in-class product offerings – but our commitment to our founding principles has not wavered.   Choosing our own path and staying true to our core has not always been easy, but we are proud to see these same values reflected within our family of passionate consumers.  And we are grateful for our consumers’ support and loyalty over the years.

Throughout 2012, we have been celebrating Kaenon’s 10th Anniversary. We took this unique opportunity to re-affirm the values upon which we originally launched the brand:  Independence, Quality, Innovation, Authenticity, Performance, Originality, Customer Service, Family.  Now, while responding to our own customers who have been asking whether or not Kaenon is part of the Luxottica empire, we are again reminded of our core principles.

Kaenon is not owned by Luxottica. We believe Kaenon is the alternative. 

Steve and Darren Rosenberg
Co-Founders
Kaenon, Inc.

Click here to watch the 60 Minutes segment.



Jo Aleh and Olivia Powrie acknowledge the crowd after their 2012 Olympic Gold Medal -  Richard Gladwell   Click Here to view large photo


by Steve Rosenberg

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=102904

11:09 PM Mon 15 Oct 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2010 Kaenon Polarized

Related News Stories:

11 Sep 2012  Full Metal Jacket takes back to back wins in Grand Slam Series + Video
15 Dec 2011  Get your Kaenons for Christmas and the holidays
26 Oct 2011  Kaenon Polarized new, hand-painted sunglass styles
27 Aug 2011  Kaenon Kronicle: Special Edition Frame Style & World Championship Wins
27 Aug 2011  Team Jolly update on the Olympic Womens 470 at Weymouth
22 Aug 2011  Rolex Fastnet Race: Fastnet Race in Four Minutes - Crewcam Video
18 Jun 2011  NZL 49er sailors Peter Burling and Blair Tuke reflect on Weymouth
06 Jun 2011  Sara Winther reports ahead of the Skandia Sail for Gold regatta
27 May 2011  NZsailing.net North Island blokart Championships -4th and 5th June
10 Feb 2011  Summer update from Womens 470 Silver medallists - Team Jolly
MORE STORIES ...




News - USA and the World



Starboard Hatteras Wave Jam day 5 by American Windsurfing Tour,
























470 Men and Women Worlds - Champions decided in Santander by International 470 Class Association,








































ISAF Sailing Worlds, Santander - Day 8 images by Sail-World.com
Royal Cup Marina Ibiza - Quantum Racing stumbles in coastal race
ISAF Sailing Worlds, Santander - Americans ready for 470 medal races
ISAF Sailing Worlds, Santander: Action ramps up with end zone in sight
Big Boat Series - It's not the size, it's the length
ISAF Sailing World Championships Santander - Double French RS:X gold
ISAF Sailing Worlds, Santander - Day 8 images by Sailing Energy
ISAF Sailing Worlds - Finn leaders emerge from shifty Santander breeze
ISAF Sailing Worlds, Santander - RS:X winner images by Barbara Sanchez
ISAF Sailing Worlds, Santander - Rio 2016 470 spots awarded
52 Super Series 2015 - Outlook looks hot for the 52 Super Series
Starboard Hatteras Wave Jam - Another early start on day 4
ISAF Sailing World - First entry leaves sailor's reputation in tatters
2014 Chicago Match Cup - Four go through to quarter finals
470 Men and Women Worlds - Champs take over leaderboard
ISAF Sailing World Champ - Buckingham finishes with career-best result
America's Cup: Oracle's Larry Ellison to step down as CEO
Classic Yacht Regatta - Sonny takes top classic prize
ISAF Sailing Worlds, Santander - Buckingham finishes with career best
ISAF Sailing Worlds, Santander - Rio 2016 RS:X spots claimed
ISAF Sailing Worlds - Leaderboards shaping up in Santander + Video   
ISAF Sailing Worlds, Santander - Giles Scott continues to extend lead   
ISAF Sailing Worlds, Santander - Day 7 images by Sailing Energy   
ISAF Sailing Worlds - Laser and Radial winner images by Jesus Renedo   
ISAF Sailing Worlds, Santander - Medal Race images by Sail-World.com   
ISAF Sailing Worlds - Dutch dominate Laser and Radial in Santander   
Royal Cup Marina Ibiza - Quantum Racing more than doubles overall lead   
J/24 World Championship - Excitement builds for Newport racing   
Volvo Ocean Race - Seb Marsset joins Team Alvimedica   
Fall Seamanship training opportunities at New York Yacht Club   
Rolex Big Boat Series: More images from San Francisco - Final Day   
AWT Hatteras Wave Jam action commences on day 3   
Rolex Big Boat Series: Images from San Francisco - Final Day   
ISAF Sailing World Championships - Watch medal races live here   
Hobie 16 Open North American Championships and Pan Am Games qualifier   
ISAF Sailing World Championship - Videos from Santander   
ISAF Sailing Worlds: Buckingham into Medal Race, 470's stay consistent   
470 Men and Women Worlds - Vadlau and Ogar into pole position   
2014 Chicago Match Cup - Defending champion on top   
ISAF Sailing Worlds, Santander - Strong competition for RS:X fleets   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News





Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT