Please select your home edition
Edition
SailX 728x90

Is Sponsorship Killing Sailing?

by Editor, Yachtsponsorship.com on 2 Jan 2013
Groupama - Volvo Ocean Race. Good branding for Groupama and Volvo, but do you remember the name of the skipper? Paul Todd/Outside Images © http://www.outsideimages.co.nz
The Volvo Ocean Race recently released a 133 page report into the previous edition. Much of that report was dedicated to the return on investment received by sponsors of the race. One of the findings of the report was that sponsors of sailing can get better returns than other sports because the brand-name is mentioned more than the names of the athletes. The report says:

'The Volvo Ocean Race occupies an exceptional space in the sporting world as a major property that is universally referred to with a brand name in the title, while offering similar opportunities for sponsors backing individual teams.
The fact that sailors on board are not generally household names across the world can actually help sponsors too. There is little option for media covering the race but to refer to several brand names whereas in other sport, news organisations work hard to avoid making such references. With the Volvo Ocean Race, such avoidance is not realistically possible.'

While this sounds good for sponsors, it doesn’t sound like something that is good for the sport in the long term, especially if sailing wants to create long term fans.

Fans follow athletes or teams, they don’t follow brands, which makes the situation that the Volvo Ocean Race is currently in a bit strange. Race organisers have announced the first entry for the next race. The entry has a sponsor, but it has no skipper and no team – so where are the fans going to come from?

Full story: http://www.yachtsponsorship.com/2012/11/is-sponsorship-killing-sailing/
Schaefer 2016 Ratchet Block 660x82Naiad/Oracle SupplierNewport Boat Show 2016 660x82

Related Articles

Edgartown Race Week - Overall report
Four races were held today, in nine - twelve knots from the southwest for the IRC fleet. This is the third leg of the east coast IRC summer series. Four races were held today, in nine - twelve knots from the southwest for the IRC fleet. The three TP52’s had hard fought battles as usual.
Posted today at 6:35 am
Conch Republic Cup - More than just a race to Cuba
When relations between U.S. and Cuba were restored in 2015, Conch Republic Cup was resurrected after a 13-year hiatus. When diplomatic relations between the U.S. and Cuba were restored in 2015, the Conch Republic Cup was resurrected after a forced 13-year hiatus.
Posted today at 6:02 am
Brewin Dolphin Commodores' Cup - Lone bullets for the Brits
Despite three more inshore races being held on day five France Blue leads with a similar 11.5 point margin to yesterday 2016 Brewin Dolphin Commodores' Cup - Despite three more inshore races being held on day five of the Brewin Dolphin Commodores' Cup, the Royal Ocean Racing Club's biennial flagship event for three boat teams with Corinthian crews, France Blue leads with a similar 11.5 point margin to yesterday, but Flanders North Sea is now the team that has relieved France White of second place overall.
Posted today at 2:10 am
Supermaxi Scallywag has her first outing on Sydney Harbour
Scallywag is a 100' Super Maxi Yacht (ex Ragamuffin 100) owned by a HongKong Business man. Scallywag is a 100' Super Maxi Yacht (ex Ragamuffin 100) owned by a HongKong Business man. Yesterday the boat took it first sail on Sydney Harbour in preparation for this weekend's start of the CYCA Land Rover Sydney to Gold Coast Yacht Race
Posted on 28 Jul
Extreme Sailing Series– Oman Air sneak early lead despite bump on nose
Hamburg’s River Elbe in the HafenCity area was transformed into the ultimate test in Stadium Racing today Hamburg’s River Elbe in the HafenCity area was transformed into the ultimate test in Stadium Racing today, with the narrow river, passing traffic, high walls, shifty light winds and strong currents challenging the fleet on the opening day
Posted on 28 Jul
52 Super Series – Puerto Portals Week – Quantum Racing top of the pops
Quantum Racing stand on the threshold of their third regatta win of the season after sailing to their fourth win today. The Bay of Palma lived up to its one way traffic reputation for most of the time. The risk-reward equation for those pressing for the pin end launch was high. But significantly both of today’s race winners – Quantum Racing and Bronenosec– favoured the lower risk mid line starts where they had a better chance of coming away from the gun at maximum speed by staying clear of the jousting and jostling
Posted on 28 Jul
Debriefing the 2015-16 Clipper Round The World Race with Huw Fernie
Sail-World talked with Huw Fernie of Visit Seattle to learn more about a Clipper Round The World Race skipper’s life. Skipper Huw Fernie and his Visit Seattle crew took top honors in the Den Helder Northern Seas Challenge, marking their second podium finish during the 2015/16 Clipper Round The World Race. I recently caught up with Fernie to learn more about Visit Seattle’s success in the Den Helder Northern Seas Challenge, and to learn more about the life of a Clipper Round The World Race skipper.
Posted on 28 Jul
Oman Air quick to master light airs on Day 1 of Extreme Sailing Series
Last year’s wild and gusty winds gave way to light simmering airs but the Oman Sail was quick to master the conditions. The compact River Elbe race course, bordered on all sides by cargo containers and all the handling equipment associated with one of the busiest ports in the world, was expected to be tricky for the GC32 fleet even though the race area had been expanded.
Posted on 28 Jul
Finale of Clipper Race global series starts in The Netherlands
The 198nm race to London is going to be one of the most nail-biting yet with just six points separating the top teams After a Departure Ceremony from Willemsoord Marina and a Parade of Sail in the presence of Dutch Royal Navy ship ZrMs Luymes, the fleet started the final short sprint to London off the Dutch coast.
Posted on 28 Jul
Thousands of spectators expected to welcome home Clipper Race fleet
Hurricane winds, giant waves, freezing conditions, battered boats and tragedy fail to quell fighting spirit of the crew. The tenth edition of the famous biennial race for novice sailors led by professional skippers is regarded as the most challenging on record after the event endured the most extreme conditions it has ever faced in its 20-year history.
Posted on 28 Jul