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Auckland On Water Boat Show

Integrity brings Chinese delegation to 2012 Sanctuary Cove Boat Show

by Sanctuary Cove International Boat Show on 27 Feb 2012
Brett Flanagan and Peter Hill Jeni Bone
In what is going to be a watershed year for Integrity Motor Yachts, Brett Flanagan and his team will be welcoming a delegation of six senior personnel from the Jianghau Marine & Engineering Company from Qingdao China – the site of their brand new, state-of-the-art Integrity factory.

Leading boat sales professional Brett Flanagan heads up the Australian, New Zealand and now Thailand dealerships for Integrity Motor Yachts.

The six delegates include the Managing Director, Financial Controller and a selection of senior managers.

'Basically, we are bringing them to Sanctuary Cove Boat Show to show them how we do things here, to take them through the boat show, a tour around the Gold Coast and show it’s a great place to go boating, as well as sell some boats!'

Last year, Integrity sold three boats at the show and another one before the end of 2011. 'It was very rewarding,' says Brett.

Off the back of that, Brett and his team decided to increase their space significantly in 2012, with four boats and a corporate tent facility on the marina, as well as repeating their branding stunt of placing a boat on the Lake at the entrance of Sanctuary Cove.



'This year’s exhibit at Sanctuary Cove Boat Show and bringing the Integrity team here from China are the biggest things we’ve done in terms of investment,' says Brett, adding that they will have four new models on display – the world debut for the 400 and 360 Flybridge plus the 360 Sedan.

The Integrity range has been designed to be sturdy, stable and comfortable long range passage makers, they are also great day and weekend entertainers.

'I designed the kind of boat my wife and I would like to own, and it seems to have found its niche. We are up to hull number 20 of the 350 MKII, which is pretty good in a challenging market in two and a half years.'

Manufactured in China to strict quality control measures, complete with Australian government accredited marine surveyor living on the premises and overseeing operations, including daily inspections, the Integrity range positions itself as the best value displacement boats on the market, with unmatched local warranty and service support.



This month, the brand new Integrity Motor Yachts factory opened in China. Set on a colossal 70,000 square metre allotment backing on to the Pearl River in China and with a 100 Berth marina attached, this brand new state of the art boat building factory will have the ability to house and cater to the requirements of 1,000 employees and their families.

Jianghau Marine & Engineering Company was established in 1981 and has been responsible for building hundreds of boats of all shapes and sizes. The factory has steadily progressed in size, with this recent investment a massive boost for this leading boat building region. The boats are marketed across the globe under the Integrity Trawlers and Integrity Motor Yachts brands, and have established a reputation for offering exceptional quality boats at a great price.

More at www.integrityboats.com.au


Sponsored by Club Marine, the Sanctuary Cove International Boat Show is now in its 24th year and a member of IFBSO. Exhibitor details, ticket information, accommodation packages and updated news about the 2012 Sanctuary Cove International Boat Show are available at www.sanctuarycoveboatshow.com.au

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