sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : ISAF World Match Racing Tour poised for major growth

ISAF World Match Racing Tour poised for major growth

'The Today Show with Hannah White, along with all other multimedia content, is available through the World Match Racing Tour’s iTunes vodcast site.'    © Chris Davies/AWMRT

‘Internet TV is watch it where you want, when you want, download it … and it has become very significant for the sport of sailing’ says World Match Racing Tour (WMRT) Chief Executive Officer Jim O'Toole.

Over the last five years the sport has gone from having small clips like the Volvo Ocean Race starts, the Rolex Sydney to Hobart start and the America’s Cup, to being viewable 24 hours a day on the internet via YouTube channels and a selection of IPTV platforms. The World Match Racing Tour (WMRT) has developed a unique package to deliver content to its ever-growing fan base.


O’Toole explains. ‘The WMRT IPTV coverage of racing is built around two hours of programming each day - the WMRT Morning Show and the WMRT Today Show, our daily magazine programmes.

‘The shows have proved to be very popular, not just with audiences but also with the sailors, the event promoters and with sponsors.

‘They increase our digital footprint and reaffirm the World Match Racing Tour as a leader in providing multimedia content for fans.

‘In media terms, our commitment to the wireless mesh that we have created for taking images off the water, has been I think our big achievement this year.

‘This is an exciting sport and we have to be able to get better pictures off the water. Now WMRT create our own wireless network on the water by using wireless nodes positioned around the race course, on committee boats, on pursuit boats and in fixed positions and these basically suck up the imagery, which is then sent to the editing suite on the land. This vision can then go straight out to the internet or to a live broadcaster.

‘We started off with three extra cameras in France and in Germany we improved the technique a little more. By the time we got to St Moritz, with the light and the air that you have there it was just stunning, absolutely beautiful imagery coming off the water… and I am proud of that.

World Match Racing Tour CEO Jim O’Toole -  Subzero Images -AWMRT?nid=91042   Click Here to view large photo
‘‘That was a big step towards us being able to move towards regular live television as well as live IPTV.

‘Presently you are right in the heart of the action and the next stage is to increase the on-board audio, which we have tried for some of this year and we’ve had a great reaction to it.

‘It’s now a case of ‘how do we build in the ability for fans to listen to sailors actually talking to each other on the boat’?

I am really pleased with the audience numbers and the feedback we are receiving. It will be an ever improving process - some people want more sailing in these shows while some people want more background. Our fans have been able to follow the events through stories and blogs but they want to see the action.

‘There is no other way, unless the event has a sufficient TV budget to go to live TV, like the Monsoon Cup this week.

‘The Monsoon Cup is going to have 14 live broadcasters around the world. It’s just a phenomenal performance. The Korea Match Cup also had a large TV budget but we are pleased that the IPTV products are now significant for all the other events on the Tour.

‘However, our media package is just one part of our overall offering.

‘WMRT are well placed as we are a well-funded, well-supported business.

‘We have an owner that has a very clear vision and strategy and the WMRT will be unveiling some major developments before the start of the 2012 season.

‘We have modified our Tour Prize Bonus pool to assist the young rookies while providing greater certainty for Tour Card holders and this allows them to sign three year sponsorship packages and build a brand, together with their sponsors.

‘We continue to see a lot of talented youngsters coming through the ranks. I have been really encouraged by the young talent coming through, such as Keith Swinton, Reuben Corbett and we may see more British teams.

‘One of things we did this season was to change the point system so that there was a smaller differential between first, second, third, fourth and fifth etc and it rewarded the mid field. If you are consistent, if you are finishing fifth and sixth all the time, then you are getting good decent points and you can build up your points and prizes.

’I am pleased with the commercial developments, with the Garrard deal and with another global deal that will be announced just after Christmas.

‘We have made good progress on the sponsorship front in a competitive market place but we have done the hard yards with a lot of research, in terms of creating the product and polishing the product.

‘I am also very pleased with the relationship with promoters. When we took over the business two years ago you can imagine there was a little of ‘who are these guys and how can they tell us to run our own events?’ but that relationship has solidified. The new venue acquisition process will yield some very positive benefits over the next two seasons.

‘We have also launched our own magazine - Match Race 360.

‘We are building a community of match race fans around the world.
‘The process we launched in October 2010 has thrown up some great potential host partners around the world. We will be making some very positive announcements about new venues soon.

‘This week here at the Monsoon Cup, the 2011 ISAF Match Racing World Champion will be crowned.

‘The World Tour offers over US$1.75million in prize money with points awarded at each event culminating in the crowning of the ISAF Match Racing World Champion’.

‘Next season all teams competing on the Tour will have an added incentive to reach the season finale where the US$500,000 bonus prize pool will be awarded across a more even spread from first to ninth place, with the ISAF Match Racing World Champion pocketing US$75,000.

‘Our Tour Card Holders are our single biggest asset – throughout the season they are the headline acts that attract live spectators, TV and IPTV viewers around the world to watch our Championship events. The new WMRT Invite Policy is designed not only to safeguard that asset but also to reward our Card Holders for their performances on the water and professionalism off it.’

Ben AInslie vs Torvar Mirsky. Finals day at Monsoon Cup 2010. World Match Racing Tour, Kuala Terengganu, Malaysia. -  Subzero Images -AWMRT?nid=91042   Click Here to view large photo

The Monsoon Cup will be sailed in Kuala Terengganu, Malaysia from 22-27 November. This final event of the World Match Racing Tour will decide the 2011 ISAF Match Racing World Champion.




by Rob Kothe

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=91042

2:27 AM Tue 22 Nov 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2011 Monsoon Cup

Related News Stories:

21 Dec 2011  World Match Racing Tour Trophy presented to Ian Williams
29 Nov 2011  Peter Gilmour and YANMAR Racing look forward to 2012
28 Nov 2011  WMRT Monsoon Cup - Real-time coaching makes debut in Malaysia
28 Nov 2011  WMRT Monsoon Cup Day 6 Images
27 Nov 2011  WMRT Monsoon Cup – Williams defeats Berntsson in dramatic final
27 Nov 2011  Triple World Champion Ian Williams wins Monsoon Cup 2011
27 Nov 2011  Yanmar Racing fight for third on 2011 World Match Racing Tour
26 Nov 2011  WMRT Monsoon Cup day 4 images by Gareth Cooke
26 Nov 2011  WMRT Monsoon Cup - Ian Williams new ISAF Match Racing World Champion
26 Nov 2011  WMRT Monsoon Cup - Ian Williams takes World Championship title
MORE STORIES ...

News - USA and the World

With the front runners in the Rolex Sydney Hobart expected to sneak through in light to moderate tail winds, the weather prognosis for the remainder of the fleet is, well, interesting. The simple analysis is that fresh northerly winds will give the fleet a fast ride on Sunday and during the daylight hours of Monday. ... [more]  

Wild Oats XI (Oatley family) is expected to cross the finish line, around 4pm on Sunday and take her eighth line honours win. The race leaders are making good time down the coast of Tasmania, and at daybreak had approximately 100nm to sail. ... [more]  

Sail-World is now running live in the changed website format. If you are running on a Mac with iOS please scroll to the bottom of the site and check that your region is set for your region and not some other. It can be correctly set up using the drop down boxes. Then go to the top, click refresh, and you should be away. ... [more]  

Sydney to Hobart - Another 40 foot white-wash? by Rob Kothe and the Sail-World team
With the Supermaxi battle probably all over in this 70th Rolex Sydney to Hobart race, unless Wild Oats XI drops her rig in the next five hours, she is set to take her eighth line honours victory so at last the attention will shift to the real race, the battle for handicap honours. ... [more]  

Rolex Sydney Hobart: Your Turn, Then My Turn, Then Your Turn! *Feature by Crosbie Lorimer, Hobart, Tasmania
With the front runners over halfway to Hobart, this year’s race is turning out to be quite a page turner already; and that’s just the big boats. So let’s start with them. Wind back to the start, first honours to Comanche in the shoot out to the first mark. To be fair it was akin to pitting a brand new Bugatti Veyron against some classy and quick Ferraris and Porsches. The result in those ... [more]  

There is absolutely no way anyone can predict these before the vast majority of the still 109 vessels racing actually get home to Hobart Town. One can, however, talk about the very things that do go into making these results that so many chase and to do so, we have to work through a myriad of vessel designs, ages and types. ... [more]  

Rolex Sydney Hobart 2014; Handicap Honours Predictions VIDEO *Feature by Dale Lorimer, Hobart, Tasmania
Given the weather models for the race, Crosbie Lorimer did the rounds of the CYCA dock just prior to the start of the race to find out who the various skippers, navigators and tacticians believed might take out the overall Handicap win on IRC. Here are some of their predictions, how they are panning out for some and an update on the position at the front of the fleet. ... [more]  

Sydney Hobart 2014 - A ridge too far for Comanche by Bruce Montgomery, RSHYR Media
2014 Rolex Sydney Hobart Yacht Race - That’s the conclusion that one might well draw from the huge difference in the performance of the Hamilton Island super maxi Wild Oats XI and her main challenger, the US boat Comanche. ... [more]  

Photographer Daniel Forster was in the air again for the Sydney Hobart 2014, and provided this gallery of images. ... [more]  

2014 Rolex Sydney Hobart Yacht Race - The chase for line honours at the 2014 Rolex Sydney Hobart Yacht Race is intensifying with the leading boats approaching the halfway mark of the 628-nm race. ... [more]  

By Grand Prix ocean racing standards she’s an old girl, and there’s no denying she’s had a few makeovers during the past decade, but Bob Oatley’s 30-metre long supermaxi, Wild Oats XI, was leaving no doubt today that when it came to speed she’s still got great legs. ... [more]  

2014 Rolex Sydney Hobart Yacht Race - After 24 hours the Hamilton Island supermaxi Wild Oats XI has taken the lead for the first time in the Rolex Sydney Hobart Yacht Race, the 70th sailing of the event. ... [more]  

Looking back it is not so long ago that sailors making long trips had to make the key choice between light weight and taste. But now, thankfully, technology and demand means that there is more and better choice in freeze dried foods. But the lack of fresh food and the limited choice of diet does mean eating remains a chore, part of the daily routine during the three months ... [more]  

2015 Fireball World Championship - The event offers two weeks of unrivalled sailing in the beautiful waters of North Wales. Situated on the Llyn peninsular, just 10 miles from the Snowdonia National Park, racing will take place in Cardigan Bay within easy reach of the sandy beach from where the fleet will launch. ... [more]  

Rolex Sydney Hobart: Supermaxi Race Start VIDEO *Feature by Dale Lorimer, Sydney
The start of the Sydney to Hobart Yacht Race saw the five 100 foot super maxis up against each other for the first time. ... [more]  

The Australian supermaxi Perpetual Loyal has been forced to retire from the 2014 Rolex Sydney Hobart Race, with hull damage. The news came in a regular radio sked with race organisers, little detail was available, however it is understood that she has some hull delamination, probably arising from pounding though big seas and 25-30kt winds for the first day and night of the race. ... [more]  

Clouds outlines what he is expecting to see in the race, and says that while the big boats will take all the attention in the early stages of the race, the weather is against them as the race progresses. The smaller boats will come surfing in a fresh northerly, while the front-runners cope with light winds on their final approach to the finish on the Derwent. ... [more]  

Rolex Sydney to Hobart: Replay video coverage on Sail-World *Feature by Richard Gladwell/Sail-World.com/nz
Replay of the start of the 2014 Rolex Sydney to Hobart Race. The fleet is expected to experience fresh to strong headwinds for the start and first 24 hours, although winds will moderate towards the end of this period. ... [more]  

For the last 18 hours, there has been never more than three nautical miles between the new kids on the block, Jim Clark and Kristy Hinze Clark's Comanche with Ken Read skippering the boat with distinction and the Bob Oatley's Wild Oats XI. Mark Richard's who was blown away by Comanche's reaching speed inside the harbour has been hunting the race leader relentlessly as the two boats beat south. ... [more]  

Will Comanche take a scalp? by Rob Kothe and the Sail-World Team
After blasting off the startline earlier today, Jim Clark's Comanche continues to hold the lead in the 2014 Rolex Sydney Hobart race eight hours into the race. ... [more]  

A stiff southerly is testing the boats and sailors on the first afternoon of the 2014 Rolex Sydney Hobart and by late afternoon, four yachts had retired from the Cruising Yacht Club of Australia’s annual race. The first casualties of the race were Tina of Melbourne, forced out because of hull damage and Bear Necessity with a damaged rudder, just two hours into the race. ... [more]  

Rolex Sydney Hobart: Comanche leads in softening morning breeze *Feature by Richard Gladwell, Sail-World.com/nz
The US supermaxi Comanche (Jim & Kirsty Clark) continues to enjoy a small lead at the head of the Rolex Sydney Hobart fleet. As the race enters its second day, organisers told Sail-World at 6.00am local time that the fleet was experiencing SW winds of 12-13kts and that these would ease further during the day. ... [more]  

2014 Rolex Sydney Hobart Yacht Race: The 117 competing yachts, including five 100-foot Maxis, represents the race’s largest number of starters since 1994. Of the five Maxis, Jim Clark’s Comanche (USA) made the early gains in the race’s 70th edition, reaching the first mark in record time and setting a blistering pace. Seven-time line honours winner Wild Oats XI was in close pursuit. ... [more]  

Rolex Sydney Hobart Yacht Race 2014: A memorable edition of the 628-nm race appears certain, with the contest between the fleet’s five Maxi yachts living up to the pre-race hype. At 8:00pm local time, Comanche leads seven-time line honours winner Wild Oats XI by one nautical mile, with Anthony Bell’s Perpetual Loyal and Syd Fischer’s Ragamuffin 100 just a few miles behind the leading duo. ... [more]  

Top international photographers, Carlo Borlenghi and Daniel Forster were on the water, and in the air, for the start of the 70th edition of the Rolex Sydney Hobart Race. Here is a selection of their images of the day. ... [more]  

Rolex Sydney Hobart Yacht Race 2014 - Start photos by Andrea Francolini. ... [more]  

Comanche skipper Ken Read was in fine form in this video interview. He says On the first night, will there will be too much upwind to be able to send it? It absolutey plays on my mind as the skipper this boat is untested. We’re completely cutting edge, and when it's cutting edge it’s a Formula 1 race car that blows up its engine on the first lap. ... [more]  

Rolex Sydney Hobart Yacht Race: Brad Kellett, Brindabella’s sailing master, reported that while he was doing his regular checks this evening he discovered larger than normal quantities of water in the bottom of the boat, found to be coming from damaged rudder bearings. 'We were just coming into our own after a risky tactical decision to go offshore paid off,' a disappointed Kellett said. ... [more]  

Rolex Sydney Hobart Yacht Race - Day 1 start images by photographer Carlo Borlenghi ... [more]  

One of the largest fleets in many years started the 70th Rolex Sydney Hobart Yacht Race today in a building southerly and in bright sunshine. There seemed to be some mind games going on amongst the super maxis during the pre race dry runs as each in turn put in a single reef in the 30 minutes before the start. Possibly there was some tossing of the coin as to whether it was ... [more]  

2014 Rolex Sydney Hobart Yacht Race - Clipper Ventures 10 has started Australian classic offshore the Rolex Sydney Hobart Yacht Race, Australia in a warm, 15 knot plus breeze. ... [more]  

Rolex Sydney Hobart Yacht Race 2014 - Tony Cable just keeps going on. Last year he finished his 48th Sydney Hobart, setting a record for the number of races by an individual - this year it is number 49 - 49 not out, just one off the half ton! ... [more]  

Rolex Sydney Hobart Yacht Race: Designed for fast broad reaching, the 15 knot plus south-easterly breeze on the harbour was made to order for the big red and black hulled yacht owned by American Jim Clark and his Australian wife, Kristy. After a brilliant start slightly ahead and to leeward of Wild Oats XI, Comanche swiftly unfurled her giant spinnaker and took off, quickly ‘rolling the Oats’. ... [more]  

2014 Rolex Sydney Hobart - Spithill to grind on Comanche
Rolex Sydney Hobart Yacht Race – Spinnaker start forecast
Rolex Sydney Hobart Yacht Race - Wild Oats XI ready to go
Adventures of a Sailor Girl: Hobart coverage - December 26 - Live
Rolex Sydney Hobart - The Peyron Perspective -Old People On New Boats *Feature
2014 Rolex Sydney Hobart - Spithill to grind on Comanche
Rolex Sydney Hobart; Wild Oats XI trials Goose for Christmas
Rolex Sydney Hobart Yacht Race 2014 - The Weather Gate *Feature
For Christmas a Shiny new Sail-World.com *Feature
Sydney-Hobart: Wacky Races 3 – Gravel and Red Max versus VMG *Feature
Yankees at the Gate - A pre Sydney-Hobart conversation with Ken Read *Feature
Rolex Sydney Hobart: Line Honours Skippers Press Conference - Video
Barcelona World Race 2014-15 -A different Christmas
Volvo Ocean Race: Team Vestas Wind recovery video *Feature
Rolex Sydney Hobart Yacht Race 2014 - Another great journey south
Sydney Hobart - Ragamuffin's David Witt explains deck failure + Video
Wild Oats XI - Damage drama in lead-up to Sydney Hobart Race
Rolex Sydney Hobart Yacht Race images by Photographer Carlo Borlenghi
Five faces behind the 100ft super maxis by Andrea Francolini
2014 Rolex Sydney Hobart Yacht Race - Everyone's in with a chance
Comanche Designers talk before Sydney Hobart   
Olympic Sailing Waters - Rio de Janeiro   
St. Maarten Heineken Regatta - Holiday gifts for a range of entries!   
2014 Rolex Sydney Hobart Yacht Race - To Hobart in Style   
Rolex Sydney Hobart Race: Ken Read's notes on Comanche   
Rolex Sydney Hobart: Rio 100 - A supermaxi is reborn + Video *Feature   
Volvo Ocean Race: Video of Team Vestas Wind being removed from reef   
St. Maarten Heineken Regatta - Holiday gifts for a range of entries!   
Entries open for 2015 ORC Championship events   
Rolex Sydney Hobart - Levelling the playing field   
Rolex Sydney Hobart Yacht Race video preview   
Rolex Sydney Hobart Yacht Race - It's a Woman’s world too   
Moth Worlds – Looping the loop *Feature   
Miami Winter Series - M32 racing gets underway   
Rio 2016 - Super-bugs found in Rio sailing waters   
Building the bridge from Optimist to Laser and beyond – with Byte C1 *Feature   
Kieler Woche - Notices of Race published – entry systems are now open   
Adventures of a Sailor Girl: News and interviews from December 22 show   
RORC Transatlantic 2014 Race Lanzarote-Grenada - Overall report   
Volvo Ocean Race: Team Vestas Wind images from the reef recovery   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT