Please select your home edition
Edition
Barz Optics - Melanin Lenses

Helly Hansen announces new partnership with Middle Harbour YC

by Jess Mulquiney on 18 Nov 2011
General manager of Helly Hansen Craig Ryan with marketing manager of MHYC Alana Whitting. Jess Mulquiney
Leading water sports and technical apparel supplier Helly Hansen are pleased to announce a new partnership with Middle Harbour Yacht Club (MHYC) to become the exclusive apparel partner to the club for the next three years.

The partnership which was finalised earlier this month will bring together two important players in Australian sailing.

Helly Hansen has several brand stores offering a range of sailing apparel including the Sydney flagship store at the main entrance to the Chatswood Chase shopping centre. The Norwegian brand has been active in the Australian sailing community by establishing partnerships with several reputable sailing clubs in Australia.

The Middle Harbour Yacht Club has a long held reputation as one of the leading performance sailing clubs amongst the Sydney sailing community and its large membership base makes it one of the most influential clubs on the harbour. Home to the prestigious Sydney Harbour Regatta, that attracts more than 300 yachts every March, MHYC hosts a large number of recognised events for many sailing divisions, from the Sydney Short Ocean Racing Championship to twilight racing. Helly Hansen will be providing awards and prizes for many of the Club events, as well as supplying all MHYC uniform requirements and an exclusive range of co branded apparel to be sold only through the Club.

'We are very happy to be the new apparel partners for MHYC and are looking forward to working with MHYC on the various events and regattas for the next three years,' said General Manager Craig Ryan.

When asked about choosing Helly Hansen as the new apparel partner, MHYC Marketing, PR and Sponsorship Manager. Alana Whitting replied, 'We’re excited to welcome Helly Hansen on board as apparel partner for MHYC. Our Members appreciate the innovative quality of the Helly Hansen range along with the recognised style, plus practicality, of the brands water sport and technical pieces'.

'We look forward to a collaborative partnership and a fresh range of MHYC Club merchandise which will be available for sale exclusively here at the Club and at our various events including the upcoming Sydney Short Ocean Racing Championship at the end of November,' she said.

About Helly Hansen
Founded in Moss, Norway, in 1877, Helly Hansen is the leading provider in technical outerwear and apparel for a range of outdoor activities. Originally created by Captain Helly Juell Hansen; a sea captain from Norway, Helly Hansen was created on the foundations of providing quality protective apparel to protect you from the elements. The brand was first recognised for its achievements in waterproof material for sailors and sailing enthusiasts who were tired of getting wet and cold. This eventually moved into other outdoor areas where protection from the elements is a matter of survival.

Today, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into these elements.

Helly Hansen are also pleased to be the official apparel partners for Chinese team Sanya for the 2011/12 Volvo Ocean Race which kicks off this October. For more information on Helly Hansen please contact jessicam(@)hellyhansen.com.au.

With a membership of over 1400 (junior, social, boat owners and crew), Middle Harbour Yacht Club is one of Australia's largest Yacht Clubs, and recognised as a national leader in Sail Training and associated education programs.

At the highest level of competition in our sport, our members and their yachts have continued a tradition of excellence winning all of Australia's top events and bringing home many international honours. We are home club to the current Farr 40 World Champion and 2 current Olympic Gold medallists. Plus MHYC is also the home of the Australian Sailing Team’s National Training Centre.

Events, race series and regattas run by the club provide an amazing spectacle with unlimited on water action along with numerous onshore social and lifestyle events and activities which take place at and around the enviable waterfront location of Middle Harbour Yacht Club on the Spit at Mosman, Sydney.

And with a 73 year history MHYC is a proud member based Club and known as one of the friendliest clubs in the Middle Harbour Yacht Club Helly Hansen website
Wildwind 2016 660x82Mackay BoatsAncasta Ker 40+ 660x82

Related Articles

Bavaria C57 - Something big has arrived
At the boot 2017 in Düsseldorf, Bavaria Yachts presented the new flagship of their sailing yachts' fleet. At the boot 2017 in Düsseldorf, Bavaria Yachts presented the new flagship of their sailing yachts' fleet. The Bavaria C57 does not only convince with a new modern design but also with many new innovative details.
Posted today at 1:27 am
The evolution of Verdier-VPLP IMOCA over three generations
The chine is distinctive and spreads over entire length of hull, 5.50 m wide. There is less wetted surface than before. The chine is distinctive and spreads over the entire length of the hull, 5.50 m wide. There is less wetted surface than before.
Posted on 19 Jan
North Technology acquires North Sails Australia
Renowned Sydney loft joins North Sails worldwide network of owned lofts On January 3rd 2017, the North Sails Australia licensed operation was purchased by North Technology Group. North Sails Australia is the country's leading sailmaker with a diverse market ranging from dinghy, One Design, 18' Skiffs, cruising, racing, Grand Prix and Maxis, dating back to when Australia defended the America's Cup in Fremantle in 1987.
Posted on 16 Jan
When whales meet sails
CAMPER helmsman Roberto ‘Chuny’ Bermudez found himself nearly face to face with whale in middle of North Atlantic Ocean. Currently the database for marine mammal strikes is very sparse. We are requesting sailors and boaters help to submit information on current and past incidents, however long ago that may be. By giving a location, date, identification if possible, and any other relevant information you can help scientists better understand where marine mammals are at risk for strikes
Posted on 8 Jan
Hyde Sails extends partnership with Clipper Round the World Yacht Race
We are pleased to announce Hyde Sails is returning for the fifth consecutive edition as Official Sail Partner We are pleased to announce Hyde Sails is returning for the fifth consecutive edition as Official Sail Partner
Posted on 5 Jan
New 2017-2020 World Sailing Rules Racing Signals sticker just printed
Sticker cannot show all the rules' details thus the wording is brief help only and refers to the official rules' numbers The sticker cannot show all the rules' comprehensive details, thus the wording is brief help only and refers to the official rules' numbers. The official World Sailing Rules book was published in September. I believe it is the ONLY sticker that shows all the signals.
Posted on 29 Dec 2016
TowBoatUS comes to the Caribbean
Capt. Robert Manley has opened TowBoatUS St. Thomas in the U.S. Virgin Islands (USVI). Capt. Robert Manley, a New Jersey native who has been running marine businesses in the Caribbean for the last 25 years, has opened TowBoatUS St. Thomas in the U.S. Virgin Islands (USVI). “I’ve been towing boats and helping boaters ever since I came to St. Thomas,” he said. “The only real difference now is that I am working with BoatUS, which has great member benefits.”
Posted on 21 Dec 2016
From PLC to ZHIK- Crowie's transition from the multinationals
We spoke to Zhik's CEO David Crow, known as Crowie, who works alongside the founder and former-CEO, Brian Conolly. We spoke to Zhik's CEO David Crow, known as Crowie, who came into the company from a corporate background and now works alongside the founder and former-CEO, Brian Conolly.
Posted on 12 Dec 2016
Great Barrier Reef managers and industry prepare for summer
Marine park managers, scientists and experts recently met for the annual pre-summer workshop Marine park managers, scientists and experts recently met for the annual pre-summer workshop to assess climate-related risks to the Great Barrier Reef over the coming months. Current predictions by the Bureau of Meteorology and National Oceanic and Atmospheric Administration are for a summer of average sea temperatures across the Great Barrier Reef.
Posted on 7 Dec 2016
Speed Thrills. Pain Kills. Minimise potential damage with Kollition™
We all love seeing the foilers get faster and faster. We all love seeing the foilers get faster and faster. One brand, Zhik®, was the first to develop a range of lightweight, low profile, flexible and waterproof padding in a purpose built wetsuit to help protect the sailors from damage when they or boat stops abruptly.
Posted on 7 Dec 2016