Helly Hansen announces new partnership with Middle Harbour YC

by Jess Mulquiney on 18 Nov 2011 Leading water sports and technical apparel supplier Helly Hansen are pleased to announce a new partnership with Middle Harbour Yacht Club (MHYC) to become the exclusive apparel partner to the club for the next three years.

The partnership which was finalised earlier this month will bring together two important players in Australian sailing.

Helly Hansen has several brand stores offering a range of sailing apparel including the Sydney flagship store at the main entrance to the Chatswood Chase shopping centre. The Norwegian brand has been active in the Australian sailing community by establishing partnerships with several reputable sailing clubs in Australia.

The Middle Harbour Yacht Club has a long held reputation as one of the leading performance sailing clubs amongst the Sydney sailing community and its large membership base makes it one of the most influential clubs on the harbour. Home to the prestigious Sydney Harbour Regatta, that attracts more than 300 yachts every March, MHYC hosts a large number of recognised events for many sailing divisions, from the Sydney Short Ocean Racing Championship to twilight racing. Helly Hansen will be providing awards and prizes for many of the Club events, as well as supplying all MHYC uniform requirements and an exclusive range of co branded apparel to be sold only through the Club.

'We are very happy to be the new apparel partners for MHYC and are looking forward to working with MHYC on the various events and regattas for the next three years,' said General Manager Craig Ryan.

When asked about choosing Helly Hansen as the new apparel partner, MHYC Marketing, PR and Sponsorship Manager. Alana Whitting replied, 'We’re excited to welcome Helly Hansen on board as apparel partner for MHYC. Our Members appreciate the innovative quality of the Helly Hansen range along with the recognised style, plus practicality, of the brands water sport and technical pieces'.

'We look forward to a collaborative partnership and a fresh range of MHYC Club merchandise which will be available for sale exclusively here at the Club and at our various events including the upcoming Sydney Short Ocean Racing Championship at the end of November,' she said.

About Helly Hansen
Founded in Moss, Norway, in 1877, Helly Hansen is the leading provider in technical outerwear and apparel for a range of outdoor activities. Originally created by Captain Helly Juell Hansen; a sea captain from Norway, Helly Hansen was created on the foundations of providing quality protective apparel to protect you from the elements. The brand was first recognised for its achievements in waterproof material for sailors and sailing enthusiasts who were tired of getting wet and cold. This eventually moved into other outdoor areas where protection from the elements is a matter of survival.

Today, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into these elements.

Helly Hansen are also pleased to be the official apparel partners for Chinese team Sanya for the 2011/12 Volvo Ocean Race which kicks off this October. For more information on Helly Hansen please contact jessicam(@)hellyhansen.com.au.

With a membership of over 1400 (junior, social, boat owners and crew), Middle Harbour Yacht Club is one of Australia's largest Yacht Clubs, and recognised as a national leader in Sail Training and associated education programs.

At the highest level of competition in our sport, our members and their yachts have continued a tradition of excellence winning all of Australia's top events and bringing home many international honours. We are home club to the current Farr 40 World Champion and 2 current Olympic Gold medallists. Plus MHYC is also the home of the Australian Sailing Team’s National Training Centre.

Events, race series and regattas run by the club provide an amazing spectacle with unlimited on water action along with numerous onshore social and lifestyle events and activities which take place at and around the enviable waterfront location of Middle Harbour Yacht Club on the Spit at Mosman, Sydney.

And with a 73 year history MHYC is a proud member based Club and known as one of the friendliest clubs in the Middle Harbour Yacht Club Helly Hansen website