Please select your home edition
Edition
Insun - AC Program

Greenpeace plastic recycling ads confront with reality

by Greenpeace on 10 May 2013
Greenpeace ad Greenpeace http://www.greenpeace.org/
Following Coke’s scandalous court victory against recycling this week, Greenpeace has launched a crowd-funded graphic advertising campaign in Fairfax papers showing what Coke’s bullying means for the environment.

The full-page ads in The Age and The Sydney Morning Herald were entirely funded by an unprecedented flood of individual donations. In just over two weeks, over 50,000 people have already signed up to the campaign calling on politicians to implement a national ‘Cash for Containers’ scheme.

Depicted in the ad is a Flesh-footed Shearwater from pristine Lord Howe Island, which starved on a full stomach - full of plastic waste it had mistaken for food.[1] Scientists say that two-thirds of seabirds are affected by plastic trash which pollutes our waterways, rivers and end up in our oceans.[2] Other species known to be impacted by plastic pollution in our oceans include turtles, whales, seals and fish. One of the biggest culprits is creating this plastic pollution is the beverage industry.

Coke is currently trashing a popular and proven 10 cent recycling refund scheme and is the main blocker standing in the way of a national scheme. ‘Cash for containers’ has run successfully for 30 years in South Australia, where recycling rates are almost double those across the rest of the country.

Coca Cola Amatil has for years sought to undermine this proven system, spending hundreds of thousands of dollars on misleading advertising[3] and reportedly threatening to campaign against MPs who support the policy.[4]

'The spotlight is now on the State Premiers, especially Barry O’Farrell and Ted Baillieu, to stand up to Coke’s relentless bullying and take action to protect the environment from Coke’s blatant corporate self-interest,' said Greenpeace Campaigner Reece Turner.

'With only 5 weeks until Environment Ministers meet on 11 April to decide on a national roll out of ‘Cash for Containers’, these Premiers must decide whether they side with Coke or the community.'

Each year Australian’s consume around 14 billion drink containers[5], less than half of which are recycled[6]. ‘Cash for Containers’, which is currently operating in SA, is the only globally proven recycling scheme.

You can see the ads here: http://www.greenpeace.org/australia/Global/australia/volunteer/Coke%20ad%20-%20Sydney.pdf

The Nine Network has declined to screen the Greenpeace TV commercial which targets Coca Cola on the grounds it is ‘offensive’ to viewers.

The ad ‘Stop Coca-Cola trashing Australia’ shows people enjoying bottles of Coca Cola by the beach before seeing hundreds of sea birds literally dropping from the sky. The ad then focuses in on the birds and shows that they have consumed a large amount of plastics.

Greenpeace said Nine had originally agreed to run the ad after the group raised $20,000 for it to be screened during the Friday night football. The station accepted the booking payment before later changing its mind after viewing the ad.

'They took the money and now they’ve bottled it,' claimed Greenpeace campaigner Reece Turner. 'There’s something seriously wrong when TV networks are happy to show gambling, rape and pillage, but are too afraid to air an ad for recycling.'

'Coke has been accused of bullying politicians into blocking cash for containers,' said Turner. 'It’s a reasonable assumption their influence is behind Channel 9’s last minute choking. Australians have a right to know what Coke is doing to our environment. It’s just a pity Channel 9 don’t have the guts to tell the truth.'

Social media and feedback forums have responded by labeling Nine's action as hypocritical in the light of the Waterhouse betting controversy and the assumption that gambling and its promotion are not negative influences on children.

Zhik AkzoNobelb 660x82Mackay BoatsRS Sailing 660x82

Related Articles

Keep the water out with Zhik’s new Superthermal Hydrobase
The lower arm and leg of the new Superthermal Hydrobase is made from a water-repellent, stretch woven fabric We’ve all done it - and fished a rope out of the water, pushed the rudder down or stepped down the slipway one foot too far and gained that unwanted wet sleeve or leg.
Posted on 9 Aug
North Sails releases new 3Di Headsail for the J/105 Class
North Sails released its latest headsail design for competitive J/105 class. The Li-5 3Di jib replaces the L-4 3DL jib North Sails released its latest headsail design for the competitive J/105 class. The Li-5 3Di jib replaces the L-4 3DL jib bringing the ultimate consistency and performance of North’s exclusive 3Di technology to this light-air optimized headsail. The Li-5 is the perfect complement for the Mi-4 3Di jib which is an all-purpose sail.
Posted on 4 Aug
Hands up - Who is wearing the Zhik Boot 460 at the Moth Worlds?
The Zhik Boot 460 are known as the active dinghy sailors ‘best friend’. The Zhik Boot 460 are known as the active dinghy sailors ‘best friend’. Last week Peter Burling rang the Zhik product development team in Sydney, for assistance to get hold of a pair of the Boot 460s in time for the Moth Worlds in Lake Garda. And looking around the fleet it seems he’s not alone, and the 230 strong fleet of Moth sailors are voting with their feet too.
Posted on 29 Jul
Yacht Racing Forum extends partnership with Zhik for two more years
Top sailors choose Zhik gear to win world championships, and demand it for their OIympic campaigns. The company sells its products into an international network covering more than 40 countries, in Europe, the Americas and the Asia Pacific.
Posted on 25 Jul
Moth Worlds – Moth speed uncovered
C-Tech’s Tim Willetts takes time to reflect on changes in Moth class rig design and development over the past six years With the 2017 Moth world championship starting Tuesday, C-Tech’s Tim Willetts takes time to reflect on changes in Moth class rig design and development over the past six years. A lot has happened behind the scenes that is giving the top sailors the edge by staying ahead.
Posted on 25 Jul
Int Moth Worlds - Zhik returns to its spiritual home at 2017 Worlds
Zhik is returning to its roots as the official clothing sponsor of the 2017 McDougall McConaghy Moth World Championships Zhik, the innovative sailing apparel specialist, is returning to its roots as the official clothing sponsor of the 2017 McDougall McConaghy Moth World Championships. And, ten years on, the Moths are returning to their spiritual home on Lake Garda. Zhik and the International Moth class are virtually synonymous with each other.
Posted on 20 Jul
World Sailing confirms strong presence at Yacht Racing Forum 2017
The tenth edition of the Yacht Racing Forum, in Aarhus, Denmark will reassemble the sport’s key personalities and actors The tenth edition of the Yacht Racing Forum, in Aarhus, Denmark (November 27-28) will once again reassemble the sport’s key personalities and actors, including a strong delegation of World Sailing representatives.
Posted on 19 Jul
Watch Change in Crosshaven - UK Sailmakers under new command
'Our strength has always been service, quality and people. Right now, they are Graham, Claire and Barry.' The famous Crosshaven loft that is part of the UK Sailmakers organisation will shortly have a new crew on deck. Barry Hayes, Claire Morgan and Graham Curran are taking over from Des McWilliam who is stepping down after 39 years in the business and 25 years at the helm of McWilliam Sailmakers.
Posted on 3 Jul
When the going gets hot Zhik has the answers on what to wear afloat
Whilst many of us Brits are looking in the sailing bag wondering what on earth to wear afloat in this heatwave Whilst many of us Brits are looking in the sailing bag wondering what on earth to wear afloat in this heatwave, Zhik the Australian sailing apparel innovators are set up for dealing with extreme heat, moisture management and sun protection.
Posted on 22 Jun
AkzoNobel named as official supplier to the Volvo Ocean Race Boatyard
The competing boats– including team AkzoNobel’s brand new Volvo Ocean 65– have already been coated with Awlgrip products AkzoNobel will be the official coatings supplier to the Volvo Ocean Race Boatyard in 2017-18, after signing a deal to ensure that the fleet of Volvo Ocean 65 racing yachts will be coated with the company’s International and Awlgrip range of products
Posted on 29 May