Please select your home edition
Edition
upffront 728x90

Fairfax Media revolution brings Internet migration into focus

by Jeni Bone on 19 Jun 2012
Marine Business World on iPad .
For the past 10 years, as change moves faster and faster, predictions on the speed of change caused by the Internet have consistently fallen short of reality.

The breathtaking rise of high resolution tablets and the smart phone has meant that mobile Internet access is now the norm. The Australian media landscape, like the rest of the world, is undergoing massive change, driven by the rapid migration of consumers and hence advertising online.

Within two years, for the first time, more of the $13 billion Australian advertisers spend each year will be spent online than anywhere else.

Yesterday in a move that shocked even its own journalists and printers, Chief Executive of Fairfax Media, Greg Hywood used the Internet to announce a major restructuring, involving 1900 job cuts in the production, print and editorial facets of its business.

Against a background where world-wide circulations dropping in newspapers and magazines now at rates of 12-15% annually because of the move by audiences to online sources, Hywood announced that Fairfax will close its Chullora and Tullamarine printing presses by June 2014, since both presses have significant 'surplus capacity' that it no longer requires.

The Age and The Sydney Morning Herald will both be reduced to tabloid or 'compact' size by March 2013.
According to an announcement made to the share market and staff yesterday, the company plans to begin charging for access to certain online content by the end of 2012 - despite global experts advising media organisations not to 'lock up their content', or face reader backlash.



Rival News Limited is expected to announce its own cost-cutting measures, at least 1,000 jobs, later this week.
In the wake of the announcement, Harold Mitchell, media strategist and consultant stated that 80% of the world’s media would be digital by 2020.

'This is the biggest change in our lifetimes,' added Mitchell who today heads up Aegis Media.

World-wide newspapers and magazines have been grappling with a steep drop in print advertising revenue, steadily declining circulation and the migration of readers to free content online.

These local changes mirror UK, US and European shifts. The highly regarded British newspaper The Guardian has surmised it could be digital only within three years.

This week, the largest newspaper in New Orleans, USA, The Times-Picayune, was the latest to announce an end to daily print publication, moving to a schedule of three issues per week, to adapt to 'an increasingly digital age'.

And this week also Alabama's three largest newspapers have also shed staff and will cease daily publication, publishing just three issues per week in a move toward investment in online news.



As Harold Mitchell observed, for an industry savaged by the erosion of print advertising dollars, focusing on the digital space and revenue is necessary for survival.

As Australian Media buyer Mark Pejic, MD at MediaCom, commented that ‘People want to access their content in the easiest way possible, with the best experience possible, and digital delivery is answering both of those needs.'

With the very popular smart phones, such as the Samsung Galaxy sIII and the HTC One X and the soon to be released iPhone delivering laptop quality screen viewing, one can only wonder if the 3-5-10 year projections for the survival of print media will likely to be optimistic for many publications.

Bakewell-White Yacht DesignInSunSport - NZWildwind 2016 660x82

Related Articles

Rio 2016 - America's Cup champ says Paralympic racing is closest ever
Twice America’s Cup champion, Rick Dodson is extremely impressed with the standard of racing in the three man Sonar Twice America’s Cup champion, Rick Dodson is extremely impressed with the standard of racing in the three man Sonar keelboat class at the 2016 Paralympics in Rio de Janeiro. The regatta is being held in Guanabara Bay on three of the courses used for the Olympic Sailing Regatta in August.
Posted on 13 Sep
Debriefing the Rio 2016 Olympics with Team USA’s Helena Scutt
I talked with Team USA’s Helena Scutt to hear about her Olympic experience, and to learn more about her post-Rio plans. The 49erFX was introduced to Olympic circles when it replaced the Women’s Match Racing event following the 2012 Games. Not surprisingly, it drew high-performance sailors for the Rio 2016 Olympics, including Team USA’s Paris Henken and Helena Scutt. While Henken and Scutt were Olympic first-timers, they put on a strong show. I caught up with Scutt to hear more about her Olympic experience.
Posted on 8 Sep
A Q&A with Peter Bresnan ONE Palma’s founder and director
Sail-World interviewed ONE Palma’s founder Peter Bresnan to learn about the company’s partnership with McConaghy Boats For the past eight years, ONE Palma (formerly OneSails Spain) has been building a strong name, first as a sailmaker and later with refit work. Recently, ONE Palma and McConaghy Boats-legendary boatbuilders who have crafted some of the planet’s fastest sailboats-entered a business partnership. I caught up with Peter Bresnan, ONE Palma’s founder and director, to learn more about this new direction.
Posted on 2 Sep
America's Cup - Emirates Team NZ train late on the Waitemata Harbour
Emirates Team NZ were out for a training session that ran into the early Thursday evening. Emirates Team NZ were out for a training session that ran into the early Thursday evening. The team were sailing their recently launched AC45 Surrogate test boat which features an articulated rudder gantry - taking the AC45 close to the geometry of the AC50 to be used in the 2017 America's Cup.
Posted on 1 Sep
Dateline Rio - Sailing Olympics review - as good as it gets?
The Rio Sailing Olympics was widely judged to have been the best of recent times. The Rio Sailing Olympics was widely judged to have been the best of recent times. The weather was better than Weymouth and Qingdao, the courses more varied, but from a working media perspective, it was the people running the Rio regatta who really made the difference.
Posted on 26 Aug
Rio 2016 - Plain speaking by triple-medalist on Olympic sailing moves
Triple Olympic medalist, Santiago Lange has been on the sharp end of changes made to Olympic classes and formats Santiago Lange, a six-time Olympian and Bronze medallist in the 2004 and 2008 Olympics, won his third medal – Gold sailing in the Nacra 17 class. With that length of experience at an Olympic level, having sailed the Laser, Tornado and now Nacra 17 classes his comments on the future shape of the Olympic regatta was one of the highlights of the Medallists Media Conferences.
Posted on 25 Aug
An Q&A with Steve and Heidi Benjamin about the NYYC’s 2016 Queen’s Cup
Sail-World caught up with Steve and Heidi Benjamin to learn more about Heidi’s historic win in the NYYC’s Queen’s Cup. When it comes to U.S. Grand Prix sailing, it’s hard not to encounter the names of Steve and Heidi Benjamin. The two highly polished sailors have been successfully campaigning their series of yachts, named SPOOKIE, for years, starting first with a Carkeek 40 and progressing to their TP52. I caught up with Steve and Heidi to learn more about Heidi’s historic win in the NYYC’s Queen’s Cup
Posted on 19 Aug
Rio 2016 - Images of the penultimate race in the Finns - Scott wins
Sail-World's Richard Gladwell was on the water for the final race of the Qualifying Series of the Mens Finn Sail-World's Richard Gladwell was on the water for the final race of the Qualifying Series of the Mens Finn, in what potentially could have been Giles Scott's (GBR) Gold medal winning race. In the end, the current world champion won in style.
Posted on 15 Aug
Rio 2016 - Images from the Mens RS:X Medal Race
Sail-World's NZ Editor, Richard Gladwell, was on the water at the Medal Race for the RS:X class Sail-World's NZ Editor, Richard Gladwell, was on the water at the Medal Race for the RS:X class won before the race by Dorian van Rijsselberghe (NED) without needing points from the Medal Race. Nick Dempsey (GBR) was second on a similar basis.
Posted on 15 Aug
Rio 2016 - Sailors talk of Life at the Extreme on the Atlantic Ocean
Certainly the Volvo Ocean Race catchcry of Life at the Extreme is not a phrase associated with the Sailing Olympics. The 470 crews were suffering the mixed emotions of survival of an extreme test by nature, the cold, and for some elation at their placings, after Thursday's battle for survival. In conditions that looked more out of the Volvo Ocean Race, than an Olympic sailing regatta, crews battled 20kt plus winds and Atlantic Ocean rollers that towered up to four metres.
Posted on 13 Aug