sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Extreme Sailing Series: Media value increases by 26% in 2013 year
Extreme Sailing Series: Media value increases by 26% in 2013 year

'Oman Air, SAP and GAC Pindar. Day four of the Extreme Sailing Series regatta being sailed in Singapore. 23/2/2014'    Chris Cameron/ETNZ©

Leading independent evaluation agency, Havas Sports & Entertainment Ignition, has confirmed an increase in global media exposure for the award-winning Extreme Sailing Series™ for the seventh consecutive year of elite level Stadium Racing, with a final 2013 media value of over €35 million.

The figure, calculated using the same methodology each year, represents a 26% increase on 2012 figures, in what was a significant year for the Series on all levels, including the addition of Land Rover as Series Main Partner to the ever growing family of commercial partners - with a second partner being actively sought to sit at the same level as the premium British car brand.

The confirmation comes at an ideal time for prospective Host Venues, as the Tender and Selection process for cities interested in hosting an Extreme Sailing Series Act from 2015-2020 is now open. While the media value is fundamental to underpin the significant and continually growing return to the sponsors, teams and event partners, it does not, on its own, provide a complete reflection of sponsorship value of the pioneering Stadium Racing global tour, which includes the premium B2B ‘money can’t buy’ VIP experience, the association with sailing’s aspirational values of innovation, perfectionism, technology and team work, the appeal of the stadium format as a public event and a sporting event delivered on an annual and global scale in traditional and emerging sailing markets.

Leading evaluation agency, Havas Sports & Entertainment Ignition has evaluated the media value for the Extreme Sailing Series since 2009 using the same consistent methodology, providing a true reflection of the media growth of the event – regardless of different approaches in the sports industry to actual evaluation. They apply a conservative 10% uplift for unmonitored coverage, to account for the inevitable coverage that is missed outside of the monitoring periods around each Act. Due to cost, the monitoring process is restricted to limited periods and only in countries where the Acts are staged: TV is only monitored for the week of the event (excluding the seven-part TV series) and print media for one month over the course of the event; only online media is monitored year-round.

TV coverage, including the official seven-part TV series, news and dedicated programming, continues to provide the lion’s share of coverage, with an impressive 70% increase in value compared to 2012. The TV series (valued at over €7.8million), set a benchmark in global broadcast distribution in 2013, with 54 channels, versus 41 in 2012, around the globe broadcasting the Series, making it the most widely distributed annual sailing TV series in the world, according to leading TV production company Sunset+Vine|APP.

Gavin Peters, Head of Insight at Havas Sports & Entertainment Ignition attributes the significant increase in TV media value to improved distribution and more high-worth coverage, across all levels of TV output. 'For the fourth year in succession (since Havas has been evaluating the media coverage of the Series), we've seen a rise in the value of media coverage delivered by the Extreme Sailing Series, to over €35m in 2013, highlighting its worldwide appeal.

Much of this increased value comes from dedicated television programming, and the truly global nature of the event is highlighted by the fact that the top 10 countries in terms of value delivery came from across Europe, South America, Asia and the Middle East. The nature and quality of the media coverage, covering significant traditional and digital media coverage, demonstrates the significant reach of the event to sponsors, host venues and teams.'

Print media has seen an growth in the number of articles published, with 809 articles in 2013, versus 734 in 2012, and the Series has also seen an significant surge in the value of its online coverage, now valued at almost €2.8million, a 53% increase on 2012. Aside from the evaluated media coverage, the Extreme Sailing Series also saw a significant rise in their online fan base, with a 50% increase in Facebook fans and a 100% increase in Twitter followers, with early signs in 2014 already seeing a significant growth in this area.

While the Series, as expected, received prominent coverage in each of the seven international territories it visited in 2013, it has significantly continued to grow its footprint in regions of interest to its partners outside of those currently visited by the global tour. The USA which, after China and France, was ranked third by territory in terms of value, while key European countries including Germany, where also highly ranked.

OC Sport is now officially inviting cities around the world to bid to host an official Act of the award-winning international Stadium Racing global tour, with the tender process for 2015-2020 open. François Vergnol, Commercial Director for the Series commented on the continued, and ever-growing, appeal of the Series. 'These figures come at a very interesting time as our new tender process has been launched, highlighting the value we deliver to host venues not only through media figures but also through the tangible economic impact to the cities we visit.

In 2013, by hosting the UK leg of the global Stadium Racing tour in Cardiff Bay, Wales, the Extreme Sailing Series injected approximately £1.9m (as confirmed by the Welsh Assembly Government) into the Welsh economy over the August Bank Holiday weekend, with 120,000 spectators in attendance at the event.' Vergnol continued, 'In 2013, we also welcomed iconic British brand Land Rover to the Series, providing a high qualitative impact to the circuit, and in doing so growing our family of high-level sponsors including technical partners SAP, official timekeepers EDOX, logistics partners GAC Pindar and clothing supplier Marinepool, providing exceptional value to our venues.'

The innovative Stadium Racing circuit brings action close to the shores of iconic cities around the world, providing an exclusive package for Host Venues including a premium VIP experience, unique spectator opportunities which goes beyond sailing fans, and high-integrity elite level sporting competition not only to local audiences but global media. Six venues confirmed for the 2014 Series will return in 2015, with two venues whose contracts are due to expire, expressing their desire for the circuit to return, but creating a window of opportunity for new venues to replace them and join the Series from next year onwards.

Specific criteria is evaluated throughout the Host Venue selection process, and at the forefront, is a venue that can offer a stadium-style location situated within an ‘iconic’ city, ensuring the concept at the core of the Series remains. In addition, the venue must be able to deliver a sporting event of the highest integrity, ensuring fair racing for the elite level teams who compete. The venue must have city and regional support related to the financial and operational aspects of the event, local promotion and entertainment, and must be a city in a market of commercial interest to our global partners. The ability to attract tens of thousands of spectators and of course, some great wind, is also high on the criteria list.

The closing date for the tender process is 25 April 2014, by 30 April a shortlist will be drawn and final confirmations made by June, ahead of announcing publicly the 2015 Extreme Sailing Series™ circuit dates and venues in September. 3

2013 Media Value Stats*:
Total overall value €35,090,375
Press value €6,220,740
TV value €22,880,751
Online value including Online Video value €2,798,850

2012 Media Value Stats*:
Total overall value €27,815,024

Press value €10,001,146
TV value €13,460,648
Online value including Online Video value €1,824,591

2011 Media Value Stats*:

Total overall value €25,870,240
Press value €9,043,159
TV value €12,973,479
Online value €1,465,632

2010 Media Value Stats*:
Total overall value €9,574,055
Press value €3,732,303
TV value €4,465,566
Online value €494,464

2009 Media Value Stats*:
Total overall value €5,910,989
Press value €3,019,281
TV value €2,139,845
Online value €205,383

* Provided by Havas Sponsorship Insights


by Extreme Sailing Series


  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=120260

8:19 PM Mon 17 Mar 2014GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2014 Extreme Sailing Series

Related News Stories:

20 Mar 2014  Extreme Sailing Series Live Video coverage: Day 3, Act 2 Muscat
20 Mar 2014  Extreme Sailing Series - Good start for The Wave, Muscat and Oman Air
20 Mar 2014  Extreme Sailing Series: Emirates Team NZ video from Practice day
19 Mar 2014  Extreme Sailing Series - Tension builds in Muscat ahead of Act 2
19 Mar 2014  Extreme Sailing Series - GAC Pindar ready for action in Oman
18 Mar 2014  Extreme Sailing Series 2014 - Realteam aims for consistency at Act two
17 Mar 2014  Extreme Sailing Series - Oman Sail prepare to race on home waters
13 Mar 2014  Extreme Sailing Series 2014 - Sydney Maritime authorities keen to help
12 Mar 2014  Extreme Sailing Series: Glenn Ashby looks to ahead to Act 2, Muscat
24 Feb 2014  Extreme Sailing Series: Emirates Team NZ in the medal hunt
MORE STORIES ...






News - USA and the World





Soling North American Championship concludes on Lake Erie by Canadian International Soling Association,






































Starboard Hatteras Wave Jam day 5 by American Windsurfing Tour,


















470 Men and Women Worlds - Champions decided in Santander by International 470 Class Association,






ISAF Worlds - 49er, 49erFX, Finn and Nacra 17 Rio 2016 spots taken
ISAF Sailing Worlds - 470 Women's medal race images by Thom Touw
ISAF Sailing Worlds, Santander: Scott all set to lift Finn world title
ISAF Sailing Worlds - 470 Men's medal race images by Thom Touw
ISAF Sailing Worlds, Santander - Aussies and Austrians claim 470 gold
ISAF Sailing Worlds, Santander: 470 awards images by Sail-World.com
ISAF Sailing Worlds, Santander - 470 medal race images by Jesus Renedo
Annapolis-to-Newport Race - 'What to Expect' Seminar to take place
Royal Cup Marina Ibiza - No racing on penultimate day
Belcher takes record fifth 470 World Championship
ISAF Sailing World Championships - Santander - Day 8 video highlights
2014 Great Lakes Team Racing Championship about to set off
2014 Etchells North American Championship - Day 1
2014 U.S. Multihull Championship - Day 1
2014 Chicago Match Cup - Repechage top four determined in final flight
J/24 World Championship - 35th anniversary preview
470 Men and Women Worlds - Santander medal race line-up confirmed
ISAF Sailing Worlds, Santander - Day 8 images by Sail-World.com
Royal Cup Marina Ibiza - Quantum Racing stumbles in coastal race
ISAF Sailing Worlds, Santander - Americans ready for 470 medal races
ISAF Sailing Worlds, Santander: Action ramps up with end zone in sight   
Big Boat Series - It's not the size, it's the length   
ISAF Sailing World Championships Santander - Double French RS:X gold   
ISAF Sailing Worlds, Santander - Day 8 images by Sailing Energy   
ISAF Sailing Worlds - Finn leaders emerge from shifty Santander breeze   
ISAF Sailing Worlds, Santander - RS:X winner images by Barbara Sanchez   
ISAF Sailing Worlds, Santander - Rio 2016 470 spots awarded   
52 Super Series 2015 - Outlook looks hot for the 52 Super Series   
Starboard Hatteras Wave Jam - Another early start on day 4   
ISAF Sailing World - First entry leaves sailor's reputation in tatters   
2014 Chicago Match Cup - Four go through to quarter finals   
470 Men and Women Worlds - Champs take over leaderboard   
ISAF Sailing World Champ - Buckingham finishes with career-best result   
America's Cup: Oracle's Larry Ellison to step down as CEO   
Classic Yacht Regatta - Sonny takes top classic prize   
ISAF Sailing Worlds, Santander - Buckingham finishes with career best   
ISAF Sailing Worlds, Santander - Rio 2016 RS:X spots claimed   
ISAF Sailing Worlds - Leaderboards shaping up in Santander + Video   
ISAF Sailing Worlds, Santander - Giles Scott continues to extend lead   
ISAF Sailing Worlds, Santander - Day 7 images by Sailing Energy   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT