sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Extreme Sailing Series: Media value increases by 26% in 2013 year
Extreme Sailing Series: Media value increases by 26% in 2013 year

'Oman Air, SAP and GAC Pindar. Day four of the Extreme Sailing Series regatta being sailed in Singapore. 23/2/2014'    Chris Cameron/ETNZ©

Leading independent evaluation agency, Havas Sports & Entertainment Ignition, has confirmed an increase in global media exposure for the award-winning Extreme Sailing Series™ for the seventh consecutive year of elite level Stadium Racing, with a final 2013 media value of over €35 million.

The figure, calculated using the same methodology each year, represents a 26% increase on 2012 figures, in what was a significant year for the Series on all levels, including the addition of Land Rover as Series Main Partner to the ever growing family of commercial partners - with a second partner being actively sought to sit at the same level as the premium British car brand.

The confirmation comes at an ideal time for prospective Host Venues, as the Tender and Selection process for cities interested in hosting an Extreme Sailing Series Act from 2015-2020 is now open. While the media value is fundamental to underpin the significant and continually growing return to the sponsors, teams and event partners, it does not, on its own, provide a complete reflection of sponsorship value of the pioneering Stadium Racing global tour, which includes the premium B2B ‘money can’t buy’ VIP experience, the association with sailing’s aspirational values of innovation, perfectionism, technology and team work, the appeal of the stadium format as a public event and a sporting event delivered on an annual and global scale in traditional and emerging sailing markets.

Leading evaluation agency, Havas Sports & Entertainment Ignition has evaluated the media value for the Extreme Sailing Series since 2009 using the same consistent methodology, providing a true reflection of the media growth of the event – regardless of different approaches in the sports industry to actual evaluation. They apply a conservative 10% uplift for unmonitored coverage, to account for the inevitable coverage that is missed outside of the monitoring periods around each Act. Due to cost, the monitoring process is restricted to limited periods and only in countries where the Acts are staged: TV is only monitored for the week of the event (excluding the seven-part TV series) and print media for one month over the course of the event; only online media is monitored year-round.

TV coverage, including the official seven-part TV series, news and dedicated programming, continues to provide the lion’s share of coverage, with an impressive 70% increase in value compared to 2012. The TV series (valued at over €7.8million), set a benchmark in global broadcast distribution in 2013, with 54 channels, versus 41 in 2012, around the globe broadcasting the Series, making it the most widely distributed annual sailing TV series in the world, according to leading TV production company Sunset+Vine|APP.

Gavin Peters, Head of Insight at Havas Sports & Entertainment Ignition attributes the significant increase in TV media value to improved distribution and more high-worth coverage, across all levels of TV output. 'For the fourth year in succession (since Havas has been evaluating the media coverage of the Series), we've seen a rise in the value of media coverage delivered by the Extreme Sailing Series, to over €35m in 2013, highlighting its worldwide appeal.

Much of this increased value comes from dedicated television programming, and the truly global nature of the event is highlighted by the fact that the top 10 countries in terms of value delivery came from across Europe, South America, Asia and the Middle East. The nature and quality of the media coverage, covering significant traditional and digital media coverage, demonstrates the significant reach of the event to sponsors, host venues and teams.'

Print media has seen an growth in the number of articles published, with 809 articles in 2013, versus 734 in 2012, and the Series has also seen an significant surge in the value of its online coverage, now valued at almost €2.8million, a 53% increase on 2012. Aside from the evaluated media coverage, the Extreme Sailing Series also saw a significant rise in their online fan base, with a 50% increase in Facebook fans and a 100% increase in Twitter followers, with early signs in 2014 already seeing a significant growth in this area.

While the Series, as expected, received prominent coverage in each of the seven international territories it visited in 2013, it has significantly continued to grow its footprint in regions of interest to its partners outside of those currently visited by the global tour. The USA which, after China and France, was ranked third by territory in terms of value, while key European countries including Germany, where also highly ranked.

OC Sport is now officially inviting cities around the world to bid to host an official Act of the award-winning international Stadium Racing global tour, with the tender process for 2015-2020 open. François Vergnol, Commercial Director for the Series commented on the continued, and ever-growing, appeal of the Series. 'These figures come at a very interesting time as our new tender process has been launched, highlighting the value we deliver to host venues not only through media figures but also through the tangible economic impact to the cities we visit.

In 2013, by hosting the UK leg of the global Stadium Racing tour in Cardiff Bay, Wales, the Extreme Sailing Series injected approximately £1.9m (as confirmed by the Welsh Assembly Government) into the Welsh economy over the August Bank Holiday weekend, with 120,000 spectators in attendance at the event.' Vergnol continued, 'In 2013, we also welcomed iconic British brand Land Rover to the Series, providing a high qualitative impact to the circuit, and in doing so growing our family of high-level sponsors including technical partners SAP, official timekeepers EDOX, logistics partners GAC Pindar and clothing supplier Marinepool, providing exceptional value to our venues.'

The innovative Stadium Racing circuit brings action close to the shores of iconic cities around the world, providing an exclusive package for Host Venues including a premium VIP experience, unique spectator opportunities which goes beyond sailing fans, and high-integrity elite level sporting competition not only to local audiences but global media. Six venues confirmed for the 2014 Series will return in 2015, with two venues whose contracts are due to expire, expressing their desire for the circuit to return, but creating a window of opportunity for new venues to replace them and join the Series from next year onwards.

Specific criteria is evaluated throughout the Host Venue selection process, and at the forefront, is a venue that can offer a stadium-style location situated within an ‘iconic’ city, ensuring the concept at the core of the Series remains. In addition, the venue must be able to deliver a sporting event of the highest integrity, ensuring fair racing for the elite level teams who compete. The venue must have city and regional support related to the financial and operational aspects of the event, local promotion and entertainment, and must be a city in a market of commercial interest to our global partners. The ability to attract tens of thousands of spectators and of course, some great wind, is also high on the criteria list.

The closing date for the tender process is 25 April 2014, by 30 April a shortlist will be drawn and final confirmations made by June, ahead of announcing publicly the 2015 Extreme Sailing Series™ circuit dates and venues in September. 3

2013 Media Value Stats*:
Total overall value €35,090,375
Press value €6,220,740
TV value €22,880,751
Online value including Online Video value €2,798,850

2012 Media Value Stats*:
Total overall value €27,815,024

Press value €10,001,146
TV value €13,460,648
Online value including Online Video value €1,824,591

2011 Media Value Stats*:

Total overall value €25,870,240
Press value €9,043,159
TV value €12,973,479
Online value €1,465,632

2010 Media Value Stats*:
Total overall value €9,574,055
Press value €3,732,303
TV value €4,465,566
Online value €494,464

2009 Media Value Stats*:
Total overall value €5,910,989
Press value €3,019,281
TV value €2,139,845
Online value €205,383

* Provided by Havas Sponsorship Insights


by Extreme Sailing Series


  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=120260

7:19 PM Mon 17 Mar 2014GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2014 Extreme Sailing Series

Related News Stories:

20 Mar 2014  Extreme Sailing Series Live Video coverage: Day 3, Act 2 Muscat
20 Mar 2014  Extreme Sailing Series - Good start for The Wave, Muscat and Oman Air
20 Mar 2014  Extreme Sailing Series: Emirates Team NZ video from Practice day
19 Mar 2014  Extreme Sailing Series - Tension builds in Muscat ahead of Act 2
19 Mar 2014  Extreme Sailing Series - GAC Pindar ready for action in Oman
18 Mar 2014  Extreme Sailing Series 2014 - Realteam aims for consistency at Act two
17 Mar 2014  Extreme Sailing Series - Oman Sail prepare to race on home waters
13 Mar 2014  Extreme Sailing Series 2014 - Sydney Maritime authorities keen to help
12 Mar 2014  Extreme Sailing Series: Glenn Ashby looks to ahead to Act 2, Muscat
24 Feb 2014  Extreme Sailing Series: Emirates Team NZ in the medal hunt
MORE STORIES ...






News - USA and the World

It was windshift upon windshift upon shift upon windshift on Day 3 of the ISAF World Sailing Cup Miami sailed on Biscayne Bay Presented by Sunbrella, the premier regatta has attracted 599 boats and 768 sailors who were adjusting all day to one thing or another. If it wasn't the wind direction that was changing, it was the wind speed. ... [more]  

North U kicked off its 2015 season of youth match racing clinics around the U.S. with a successful clinic hosted by the Texas Corinthian Yacht Club in Kemah, Texas on Galveston Bay near Houston. Forty high school and college sailors spent two-and-a-half days learning about match racing and training in Sonars on flat water and 6-12 knots of breeze. ... [more]  

A fantastic week of sunshine, warm weather, big breeze and competitive sailing is what sailors were treated to last week in Key West. Several Canadians left the bitter cold of the north to partake in the fun filled week and a few even brought home trophies. Here's a peek at the fun in the sun! ... [more]  

Ben Ainslie Racing, the British Challenger for the 35th America's Cup, have shipped two foiling Nacra 20 catamarans to Bermuda and have become the first team to commence sailing operations at the Venue for the next Cup. The team conducted an initial training camp in Bermuda, last week. ... [more]  

At ISAF Sailing World Cup Miami, presented by Sunbrella, if the Chamber of Commerce had stayed up all night working at it, they could not have served up a better day for racing. ... [more]  

On day 2 of ISAF Sailing World Cup Miami, Presented by Sunbrella, the rainstorms of yesterday vanished but the excellent wind conditions remained in place on Biscayne Bay. A more conventional day of racing saw US Sailing Team Sperry athletes finish the day in the top 10 in 5 Olympic classes and 2 Paralympic classes. ... [more]  

Bringing Dragon Sailors from around the world to Antigua. Harmony Hall Yacht Club, with the support of the Antigua Yacht Club Marina and the Inn at English Harbour, will host the second Annual Antigua Dragon Yacht Club Challenge with nine races scheduled to take place over five days in fantastic Caribbean conditions on identical Petticrow Dragons. ... [more]  

There are so many ways that the Dongfeng Race Team could have lost the chance to win the light-air marathon from Abu Dhabi to Sanya in China. Leading from the first 24 hours to the finish, 23 and a half days later, 5,403 nautical miles sailed and eight different gulfs, oceans and seas, is not necessarily the most advisable way to try and take the spoils. ... [more]  

Sydney photographer, Michael Chittenden was on Sydney harbour last Sunday and captured these images from Race 4 of the NSW 18ft Skiff Championships ... [more]  

New Zealand short-handed sailor, Conrad Colman is on his second two handed round the world race, this time aboard the Spirit of Hungary with Nandor Fa sailing in the Barcelona Round the World Race: I had noticed a couple of chafing zones on the mainsail so I prepared some patches and the Dr. Sails flexible epoxy glue so we could drop the main quickly ... [more]  

2015 ISAF Sailing World Cup Miami- Photos provided by Ocean Images. ... [more]  

Photographer Ingrid Abery was on the water at 2015 ISAF Sailing World Cup Miami and provided this gallery of images. ... [more]  

2015 ISAF Sailing World Cup Miami - It may have been a day late for Australia Day, but on the second day at the Sailing World Cup Miami, the Australian Finn sailors were on a charge with some sparkling performances. Giles Scott (GBR) still leads after winning the opening race of the day, while Jake Lilley (AUS) won the second and moved up to second overall. Ed Wright (GBR) is in third. ... [more]  

2015 Pineapple Cup – Montego Bay Race is set to begin Friday, February 6. The 32nd edition of the venerable Pineapple Cup – Montego Bay Race will start in Port Everglades, Florida, and send its 12-boat fleet on a challenging 811 nautical mile course to Montego Bay, Jamaica. George Sakellaris’s (Framingham, Mass.) 72-foot Shockwave will be the largest boat competing, so it should be interesting to ... [more]  

VX One momentum is growing with ever larger fleets showing the pure fun and easy performance of this true thoroughbred one design. ... [more]  

Last Friday, former Oracle Team USA team member, Matthew Mitchell issued a media release stating that he has lodged a complaint with the International Sailing Federation over the actions of a fellow crew member, Simeon Tienpont, and inaction by the International Jury for the 34th America's Cup, in San Francisco. ... [more]  

Volvo Ocean Race: A warm and colorful welcome for Team SCA into Sanya by Richard Gladwell/Sail-World.com NZL, Auckland, NZ
The all-female crew, Team SCA, arrived to a warm and colorful welcome including fireworks, Chinese dragons, orchid garlands and traditional costumes into the city of Sanya on Hainan Island in southern China early Tuesday evening (local time). 'It was a really different leg. I wouldn’t say it was hard in terms of the physical side but it just had lots of things coming at all angles ... [more]  

Touch2Play had the great fortune of participating in what would be the largest yet gathering of J88’s to date. Quantum Key West Race Week would serve as a chance to see how boats lined up against one another in conditions that covered the full range. For this event we had Rob and Sandy Butler, Steve Leibel, Keven Piper, Coleen Walsh and myself, Larry Huibers. ... [more]  

As the Barcelona World Race leaders race to the Crozet Islands, once again their paths have diverged – Neutrogena around 200 miles to the south-west of first-placed Cheminées Poujoulat on the water, and gaining around 40 miles in the past 24 hours. ... [more]  

For the Tokyo 2020 Paralympic Games the International Paralympic Committee (IPC) will announce on Saturday (31 January) at 10:00 CET the final line-up of sports. ... [more]  

On a high octane first day of the ISAF Sailing World Cup Miami on Monday (26 January) Giles Scott, Alison Young and the Paralympian Sonar trio of John Robertson, Hannah Stodel and Steve Thomas saw the best possible start to their 2015 sailing seasons with double race victories. ... [more]  

On the opening day of racing at ISAF Sailing World Cup Miami, presented by Sunbrella, it was sunny and bright. It was storming and raining sideways. It was sunny and bright. ... [more]  

On the opening day of racing at ISAF Sailing World Cup Miami, presented by Sunbrella, it was sunny and bright. It was storming and raining sideways. It was sunny and bright. ... [more]  

RC44 World Championship Leg 1 gets underway on 24th March until 29th March 2015. The RC 44 Class is unlike any 40 foot sailing yacht ever designed, and the reason for that is simple. She is a high performance one design yacht created for top level racing in international regattas. If one was to compare this concept to racing cars, then we would be talking about the F1, NASCAR or similar. ... [more]  

On Day 1 of the ISAF Sailing World Cup Miami, Presented by Sunbrella, America's premier Olympic and Paralympic classes regatta, featured the full range of what sailing in Miami has to offer. Over 850 sailors enjoyed strong breeze for the duration of the day, in addition to a brief but powerful rainstorm. ... [more]  

ISAF Sailing World Cup Miami - Giles Scott (GBR) said last week that he hoped his unbeaten run would continue, and based on Monday’s form at the Sailing World Cup Miami, the 2014 World and European Finn Champion is giving it a pretty good shot ... [more]  

ISAF Olympic classes regatta Miami 2015 images provided by photographer Ingrid Abery. ... [more]  

Team Alvimedica won a Leg 3 podium place in China after some of the closest racing ever seen in the history of the Volvo Ocean Race. The Turkish-American team protected their position in the final stretch to Sanya, carefully navigating a course peppered with fishing boats along the Vietnamese coast and across the South China Sea to cap off a well-sailed leg to clinch third. ... [more]  

The finish of Leg 3 of the Volvo Ocean Race in Sanya, China just before noon on January 27, 2015 marked an unbelievable end to a magnificent leg for Dongfeng Race Team. After leading the fleet virtually all the way from Abu Dhabi to Sanya in China, over more than 5,000 miles of intense ocean racing, Dongfeng finally crossed the finish line in first place ... [more]  

Winner of Leg 3 of the Volvo Ocean Race, Dongfeng, have released footage taken from a drone launched from the Volvo Ocean Race yacht, as she sails in light airs on the last days of Leg 3 of the race. It is believed to be the first time a drone, launched from a competitor, has been used in a major ocean race. ... [more]  

World sailing history was created earlier today when Dongfeng Race Team became the first Chinese yacht to have a win in a premier trans-ocean racing event. Her win was also a first in the 41-year history of the Volvo Ocean Race. At 1131hrs UTC the Chinese flagged entry emphatically won Leg 3 in their home port of Sanya to take the overall leadin the 40,000nm event with six stages to go. ... [more]  

On the morning of the 26th of January, the Maersk Line ship MV Stockholm delivered the Team Vestas Wind's damaged VO65 to the port in Genoa, Italy. From here she will be taken to the Persico building facilty where the rebuild of the wrecked boat will be undertaken. The team's goal is to rejoin the race in Lisbon, Portugal in June, 2015. ... [more]  

Sir Richard Branson’s Virgin Group is considering backing Sir Ben Ainslie’s America’s Cup bid, in a move that would propel the fortunes of the Olympic gold medallist yet further. Sir Ben is believed to have asked the Virgin billionaire to consider backing the venture when he and his new wife, Georgie Thompson, spent time on Sir Richard’s Necker Island in January. ... [more]  

Bell's Beer Bayview Mackinac Race - Changes
Alpari World Match Racing Tour - Monsoon Cup preview
Barcelona World Race - A game of chase
Quantum Key West Race Week: Four GC32's make spectacular USA debut
Volvo Ocean Race – Frostad says Caudrelier proving them wrong *Feature
Volvo Ocean Race - Last day drag race to Sanya
Volvo Ocean Race Leg 3 - Tense onboard Abu Dhabi Ocean Racing
Volvo Ocean Race Leg 3 - Dongfeng Race Team pushing hard!
Volvo Ocean Race: Leg 3 Finish - Video - Delayed feed
2015 ISAF Sailing World Cup Miami - Countdown begins
Volvo Ocean Race: Donfeng set to create a piece of sailing history
Barcelona World Race - First of the iconic Great Capes has been passed
Classic 18fters racing on Sydney Harbour
Volvo Ocean Race - Can Dongfeng still hang on for a Sanya win??
Stephanie Roble, 2014 Rolex Yachtswoman of the Year
Barcelona World Race - Taking advantage
Oakcliff Awarded Joe Prosser Award at US Sailing NSPS 2015
20 Nations head for 2015 St.Maarten Heineken Regatta
Volvo Ocean Race - Less than 500 miles to go
2015 Quantum Key West Race Week - Fantastic finish
Barcelona World Race: Weather beacons launched midrace   
2015 Quantum Key West Race Week - Day 5   
Mount Gay Round Barbados Race – Gala prizegiving marks end of event   
2015 Quantum Key West Race Week - Day 5 images by Ingrid Abery   
Volvo Ocean Race Leader - Dongfeng - the right place at the right time   
ISAF Youth Match Racing World Championship - Notice Of Race online   
Currently doing scheduled maintenance.   
Volvo Ocean Race: Changes to Team Vestas Wind crew   
McDougall+McConaghy Moth Worlds: Highlight video released   
America's Cup: Oracle crew mate lodges complaint against Tienpont   
2015 Quantum Key West Race Week - Day 4 images by Ingrid Abery   
2015 ISAF Sailing World Cup Miami - US Sailing Team preview   
Quantum Key West Race Week 2015 - A great day   
Volvo Ocean Race: Jump seat and Pro-Am race spots up for auction   
Lauderdale Olympic Classes Regatta overall   
Volvo Ocean Race - Dongfeng? Race Team suffer? damage   
America's Cup: Italy to host first America's Cup World Series regatta   
Breeze and Sunshine at Quantum Key West Race Week   
Images of the Millennium Cup and Bay of Islands Sailing Week - Day 1:   
2015 Mount Gay Rum Round Barbados Race – Three records broken   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT