sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Extreme Sailing Series - Series main partner announced
Extreme Sailing Series - Series main partner announced


'ESS Venue Map - Extreme Sailing Series 2013'    Extreme Sailing Series ©

The Extreme Sailing Series - The elite level stadium racing annual circuit that spans the globe, is now in its seventh year and continues to go from strength to strength.The iconic British brand Land Rover announced today an exciting new three year sponsorship as a Series Main Partner to the Extreme Sailing Series™. As one of two top level series partners, the arrival of Land Rover brings further confirmation that the original stadium sailing circuit, has global and unique appeal for premium brands and quality host venues. The event has literally helped change the way sailing is seen, and with this new and exciting partnership, coupled with the series of other partnership announcements over the previous months, the Extreme Sailing Series’ position is confirmed as leading the sport into new territories, innovations and audiences.

As Series Main Partner (one of a maximum of two such Partners, with the other Series Main Partner space still under negotiation), this top-tier level sponsorship will enable Land Rover to promote their range of vehicles in key markets the Series visits including the UK, China, France and Brazil. Land Rover’s core values are interwoven in a natural way with the Extreme Sailing Series, as both brands look to innovation and performance as key benchmarks, as Mark Cameron, Land Rover’s Global Brand Experience Director, commented: 'We are extremely excited to announce this new partnership with the Extreme Sailing Series. It is a natural fit for Land Rover and provides a perfect platform to showcase our shared core values. We identified the sport of sailing as an interesting target for us, and looked for the right property. The urban nature of the circuit, combined with these nonetheless off-road sailing machines, is a great fit. The Extreme 40s are high-performance multihulls able to race in nearly all weather conditions, whilst the Land Rover vehicles are able to tackle all terrains and conditions on land.'

Land Rover boat graphic - Extreme Sailing Series 2013 -  Extreme Sailing Series_©  

Land Rover will also be granted trophy naming rights to half of the Acts each year and will also invest significantly in a full activation programme in support of their sponsorship of the Extreme Sailing Series. Land Rover will also be inviting their key VIP guests and media to the events to experience the unique thrill of sailing onboard their own Land Rover branded Extreme 40, with the option to enter the boat as a wildcard at selected Acts throughout the year, and to enter a full Series team in 2014.

This new sponsorship by Land Rover will be the company’s sole global sponsorship since announcing its support of the Rugby World Cup in 2011 and 2015, as well as rugby at a Grassroots and Premiership level in the United Kingdom. Land Rover is also the Official Vehicle of the Ski Club of Great Britain and sponsors all of the Ski Club’s on-snow activity and Equestrian Sports in the UK from the British Eventing Team, to the Burghley Horse Trials and the Royal Windsor Horse Show. Land Rover’s first foray into the sport of sailing was in 1990 when it sponsored Britain’s largest amateur sailing regatta, Cowes Week, but this is their first step into a global sponsorship of a sailing event.

Since 2007 the Extreme Sailing Series has taken its innovative stadium-style racing format all over the world, attracting some of the world’s best sailors to race on high-performance Extreme 40 catamarans. This significant partnership with Land Rover marks another positive step in the right direction as Mark Turner, Executive Chairman of OC Sport, organiser of the Series, commented: 'We are proud that such an iconic brand as Land Rover is committing to the Extreme Sailing Series. This announcement comes at the start of the circuit’s third full global tour and underpins our decision to go ‘global’ in 2011 – just having completed an excellent Act 2 in the iconic city of Singapore, we have no doubt of our strategy being the right one. Land Rover’s commitment, alongside the support of our other sponsors, like our technical partner SAP, demonstrates the commercial appeal of the circuit and shows that we can deliver a great return on investment back to our partners at both team and event level. We are confident that with Land Rover’s involvement we can build on the successes of this Series as we continue to innovate, reaching out to new audiences, and visiting new territories.'


by Lydia Haley

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=108995

1:05 AM Tue 30 Apr 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.


Related News Stories:

29 Apr 2013  Extreme Sailing Series - SAP Extreme Sailing Team ready for Act 3
25 Apr 2013  Extreme Sailing Series Act 3 - Qingdao next stop, announcement planned
16 Apr 2013  SAP Extreme Sailing Team's milestone podium achievement in Singapore
15 Apr 2013  Extreme Sailing Series - SAP Extreme Sailing Team third in Singapore
15 Apr 2013  Extreme Sailing Series - Alinghi claims faultless win in Singapore
14 Apr 2013  Extreme Sailing Series - Changing tactics, leading the charge + Video
14 Apr 2013  Extreme Sailing Series - SAP Extreme Sailing Team move up to 4th
13 Apr 2013  Extreme Sailing Series - The heat is on for SAP Extreme Sailing Team
13 Apr 2013  Extreme Sailing Series - Alinghi into pole position on day 2 + Video
12 Apr 2013  Extreme Sailing Series - The Wave, Muscat masters of windless seas
MORE STORIES ...






News - USA and the World

































America's Cup: Challenger calls Competitor Meeting ahead of deadline *Feature by Richard Gladwell Sail-World.com/nz,


































ABYC Fourth of July Regatta - Snipes join the action
Volvo Cork Week - Three bullets for ballistic catapult
Nacra 17 Europeans - Besson and Riou lead the overall standings
Formula 16 World Championship - Aussies claim title in Newport
Vestas Sailrocket 3 - The journey beckons
Clipper Round the World - London to provide emotional heroes welcome
ISAF Youth Worlds - Italians to lead RS:X fleet in Tavira
Vestas Sailrocket 3 - Over the Horizon
Foiling Week - Italian Moth Championship - Final results
NYYC Race Week - Yachting history on display
Rescued sailors reach shore after dramatic ocean rescue
Half Ton Classics Cup: Swuzzlebubble out front on Day 1 + Video
New York Yacht Club Race Week - Yachting history on display
Volvo Cork Week - Thrilling conditions welcome international fleet
Nacra 17 Europeans: Success for Italy's Bissaro and Sicouri
America's Cup: 2017 venue short-list reduced to two Cities
Formula Windsurfing Youth and Master Worlds overall
49er and 49erFX Europeans: Pitfalls aplenty on day 1 + Video
ISAF Youth Worlds - Laser Radial sailors look to join list of legends
Coville soon to chase solo circumnavigation record in giant trimaran
Fierce competition at the Meanline Fins Slalom Challenge   
Volvo Ocean Race - Team Brunel opt for experienced winner   
Bakewell-White supermaxi designed to take Transpac's Barn Door Trophy *Feature   
Crew rescued by navy patrol from J/111 racer after Mayday in storm   
Team Alvimedica practice in Newport, RI - Photos   
18 foot skiff European Championship (Open Europeans) - Final results   
Nacra 17 European Championships - No action on day 1   
ISAF Youth Worlds - 29er and SL16 sailors prepare for battle + Video   
Volvo Ocean Race: Eight new crew members named by teams   
Volvo Ocean Race: New additions to Spanish team announced   
2014 Cape Panwa Hotel Phuket Raceweek - Phuket Island is ready to host   
PWA Awaza World Cup - Cyril Moussilmani and Delphine Cousin on top   
Foiling Week - Moth Class Italian Open Championship Day 2   
America's Cup: Luna Rossa foiling in AC45s at their Italian base   
Star World Championship - Germans claim dramatic win in Malcesine   
PWA Awaza World Cup - Down to the wire in Turkmenistan   
Route Halifax Saint-Pierre - Off to France!   
Nacra 17 Europeans - La Grande Motte back in Olympic classes arena   
Stena Match Cup Sweden - Hansen hat trick in Marstrand + Video   
Route Halifax Saint-Pierre Race keeps an eye on Arthur   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL VIR US
LocalAds   DE  ES  FR  IT