sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Extreme Sailing Series - Series main partner announced
Extreme Sailing Series - Series main partner announced


'ESS Venue Map - Extreme Sailing Series 2013'    Extreme Sailing Series ©

The Extreme Sailing Series - The elite level stadium racing annual circuit that spans the globe, is now in its seventh year and continues to go from strength to strength.The iconic British brand Land Rover announced today an exciting new three year sponsorship as a Series Main Partner to the Extreme Sailing Series™. As one of two top level series partners, the arrival of Land Rover brings further confirmation that the original stadium sailing circuit, has global and unique appeal for premium brands and quality host venues. The event has literally helped change the way sailing is seen, and with this new and exciting partnership, coupled with the series of other partnership announcements over the previous months, the Extreme Sailing Series’ position is confirmed as leading the sport into new territories, innovations and audiences.

As Series Main Partner (one of a maximum of two such Partners, with the other Series Main Partner space still under negotiation), this top-tier level sponsorship will enable Land Rover to promote their range of vehicles in key markets the Series visits including the UK, China, France and Brazil. Land Rover’s core values are interwoven in a natural way with the Extreme Sailing Series, as both brands look to innovation and performance as key benchmarks, as Mark Cameron, Land Rover’s Global Brand Experience Director, commented: 'We are extremely excited to announce this new partnership with the Extreme Sailing Series. It is a natural fit for Land Rover and provides a perfect platform to showcase our shared core values. We identified the sport of sailing as an interesting target for us, and looked for the right property. The urban nature of the circuit, combined with these nonetheless off-road sailing machines, is a great fit. The Extreme 40s are high-performance multihulls able to race in nearly all weather conditions, whilst the Land Rover vehicles are able to tackle all terrains and conditions on land.'

Land Rover boat graphic - Extreme Sailing Series 2013 -  Extreme Sailing Series_©  

Land Rover will also be granted trophy naming rights to half of the Acts each year and will also invest significantly in a full activation programme in support of their sponsorship of the Extreme Sailing Series. Land Rover will also be inviting their key VIP guests and media to the events to experience the unique thrill of sailing onboard their own Land Rover branded Extreme 40, with the option to enter the boat as a wildcard at selected Acts throughout the year, and to enter a full Series team in 2014.

This new sponsorship by Land Rover will be the company’s sole global sponsorship since announcing its support of the Rugby World Cup in 2011 and 2015, as well as rugby at a Grassroots and Premiership level in the United Kingdom. Land Rover is also the Official Vehicle of the Ski Club of Great Britain and sponsors all of the Ski Club’s on-snow activity and Equestrian Sports in the UK from the British Eventing Team, to the Burghley Horse Trials and the Royal Windsor Horse Show. Land Rover’s first foray into the sport of sailing was in 1990 when it sponsored Britain’s largest amateur sailing regatta, Cowes Week, but this is their first step into a global sponsorship of a sailing event.

Since 2007 the Extreme Sailing Series has taken its innovative stadium-style racing format all over the world, attracting some of the world’s best sailors to race on high-performance Extreme 40 catamarans. This significant partnership with Land Rover marks another positive step in the right direction as Mark Turner, Executive Chairman of OC Sport, organiser of the Series, commented: 'We are proud that such an iconic brand as Land Rover is committing to the Extreme Sailing Series. This announcement comes at the start of the circuit’s third full global tour and underpins our decision to go ‘global’ in 2011 – just having completed an excellent Act 2 in the iconic city of Singapore, we have no doubt of our strategy being the right one. Land Rover’s commitment, alongside the support of our other sponsors, like our technical partner SAP, demonstrates the commercial appeal of the circuit and shows that we can deliver a great return on investment back to our partners at both team and event level. We are confident that with Land Rover’s involvement we can build on the successes of this Series as we continue to innovate, reaching out to new audiences, and visiting new territories.'


by Lydia Haley

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=108995

1:05 AM Tue 30 Apr 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.


Related News Stories:

29 Apr 2013  Extreme Sailing Series - SAP Extreme Sailing Team ready for Act 3
25 Apr 2013  Extreme Sailing Series Act 3 - Qingdao next stop, announcement planned
16 Apr 2013  SAP Extreme Sailing Team's milestone podium achievement in Singapore
15 Apr 2013  Extreme Sailing Series - SAP Extreme Sailing Team third in Singapore
15 Apr 2013  Extreme Sailing Series - Alinghi claims faultless win in Singapore
14 Apr 2013  Extreme Sailing Series - Changing tactics, leading the charge + Video
14 Apr 2013  Extreme Sailing Series - SAP Extreme Sailing Team move up to 4th
13 Apr 2013  Extreme Sailing Series - The heat is on for SAP Extreme Sailing Team
13 Apr 2013  Extreme Sailing Series - Alinghi into pole position on day 2 + Video
12 Apr 2013  Extreme Sailing Series - The Wave, Muscat masters of windless seas
MORE STORIES ...






News - USA and the World







































ISAF Sailing World Championships - Watch medal races live here by Dan Ibsen, Sail-World Europe & UK editor,








470 Men and Women Worlds - Vadlau and Ogar into pole position by 470 International Association Class,




ISAF Sailing Worlds, Santander - Strong competition for RS:X fleets by Olga Maslivets, International RS:X Class Assoc.,
















Rolex Swan Cup - Looking forward to the next 30 years
America’s Cup: The Future is foiling – AC45s to be modified
Volvo Ocean Race: Win a stopover trip by designing an ECsix T-Shirt
Red Bull 49erFX: On the eve of the Worlds in Santander
America's Cup: Ben Ainslie Racing launches partnership with Yamaha
2014 Chicago Match Cup - Starts tomorrow
Rio 2016 Daylight the issue for Olympic sailing regatta
ISAF Sailing World Championships - USA 470's and Lasers battle at top
ISAF Sailing World Championships - Santander - Day 5 video highlights
ISAF Sailing World Championships - Santander images by Jesús Renedo
PWA Cold Hawaii World Cup - No action on day 2
470 Men and Women Worlds - Game on for Olympic Qualification
ISAF Sailing World Championships: Finns off to slow start in Santander
ISAF Sailing World Championships - Seesaw Day 5 in Santander + Video
ISAF Sailing World Championships - 470 sailors shine in Santander
Royal Cup Marina Ibiza - Kiwi Ray Davies returns to TP52 fleet
Starboard Hatteras Wave Jam - No windsurfing action on day 1
A complete recap of the most successful Melges 20 World Championship
Rolex Big Boat Series - Prizegiving images by Chuck Lantz
ISAF Santander - Upwards path for Austrian women's 470 crew + video
18ft skiffs: Carnage compilation from the glory days of the Grand Prix   
ISAF Worlds: Video from the British Sailing Team   
Bart's Bash expected to set new records this weekend   
PWA Cold Hawaii World Cup - Marcilio Browne wins Super Session   
470 Men and Women World Championships - Racing abandoned on day 2   
ISAF Sailing World Championships - Day 4 images from Santander   
ISAF Sailing Worlds, Santander: Emerging Nations Program sailors shine   
ISAF Sailing Worlds, Santander - Teasing winds play havoc on day 4   
ISAF Sailing World Championships: Hot conditions in Santander on day 4   
Santander ISAF Sailing World Championships joins Bart’s Bash   
PWA Cold Hawaii World Cup - Grounded fishing boat creates problems   
Marseille One Design - GC32 Armin Strom Sailing Team emerge victorious   
Rolex Big Boat Series 2014 - Ready for another 50 years   
2014 Rolex Big Boat Series - Farr 40 Day 4   
2014 Rolex Swan Cup - Eleventh-hour victories   
Extreme Sailing Series - Kiwis clinch Act win in Istanbul + Video   
2014 Rolex Big Boat Series - Two long races today for the J70 fleet   
2014 Rolex Big Boat Series - Impressive to sail out of the Golden Gate   
Extreme Sailing Series - Istanbul delivers four days of great racing   
ISAF Sailing Worlds Santander - Day 3 images by Sail-World.com   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT