Please select your home edition
Edition
SailX 728x90

Events Clothing opens first European office and showroom

by Kate Gordon-Smith on 30 Apr 2012
Events Clothing new Palma showroom . ..

Events Clothing, the superyacht crew uniform and marine apparel specialists, will open their first European showroom in Palma de Mallorca, Spain in May this year.

Events Clothing director Owen Rutter says he’s formed a new strategic alliance with Evolution Yacht Agents, which sees the two businesses operate side-by-side from the same premises at Avd. Gabriel Roca, 46 (Paseo Maritimo) close to Palma’s busy superyacht marina district.

'A partnership already exists between Events and Evolution. Since late 2009 Evolution has sold our product range, offering crew uniforms, both stock and custom-made, to clients from their Palma and Barcelona offices,' says Rutter from Event Clothings’ Auckland, New Zealand base.

'Our new strategic alliance offers benefits to both companies and all our clients. Evolution is well-established in Palma and this new office creates a fresh new profile for their well-regarded superyacht concierge services. Our showroom is part of their new street-front offices in an easily accessible location just across from the Club de Mar marina complex.'

For Events Clothing, the move to open a showroom in Europe offers clients greater access to the company’s off-the-rack clothing ranges and custom-designed products.

'The Palma showroom will showcase all our current crew uniforms and marine apparel,' says Rutter. 'Clients will be able to try on samples in any size and discuss embroidery and screen printing requirements with their Events account manager.'

Working with the team from Evolution, Rutter has ensured key elements are in place to foster the success of the new venture in Palma.

'Jacs Campbell is the first key ingredient. Born in the UK, Jacs has been with Events Clothing for 18 months and with several years’ experience working on superyachts, she is an ideal person to head our new venture. Jacs herself is keen to take on more responsibility and I’m confident she will quickly become our ‘go to’ person for European clients and resellers.

'The other factor is our recent investment in moving all our computer systems to a cloud-based service. This means Jacs can work in real-time with European clients, immediately accessing custom designs, specifications and quotations to ensure a truly seamless service. With global distribution improving all the time, it is easier and more cost effective to move product around the world. So with the full New Zealand office at her disposal, Jacs will be well placed to offer clients a fantastic level of service in Palma.'

Events Clothing works also with a number of other companies in Europe and Rutter expects the new Palma showroom will enhance the wider awareness of the Events’ apparel ranges and therefore their other reseller partnerships.

'In the past we have worked with commission agents, part-time sales people and agencies with varying degrees of success,' Rutter adds. 'We have explored the options thoroughly before deciding on this strategic alliance, working with an independent consultant for New Zealand Trade and Enterprise to establish clear goals for the Palma business.

'This relationship with Evolution now creates a true stepping stone for what we wish to achieve in growing our European business. Palma is the ideal location to establish this office as it’s a central hub for yachts entering and exiting the Mediterranean.'

Related Articles

Sailing in the Olympics beyond 2016 - A double Olympic medalist's view
Bruce Kendall takes a look at what he believes Sailing needs to do to survive beyond the 2016 Olympics. Gold and Bronze medalist and multiple world boardsailing/windsurfer champion, Bruce Kendall takes a look at what he believes Sailing needs to do to survive beyond the 2016 Olympics. A key driver is the signalled intention by the International Olympic Committee to select a basket of events that will be contested.
Posted on 29 Apr
From Olympic flag to Olympic Gold and maybe another
The Sydney Olympics was a Sailing double 470 Gold event for Australia. Having won the 420 World Championship in 2000, the feeder class to the 470, while still at school in Australia young Matt Belcher was given the honour of carrying the Olympic flag during the closing ceremony of the Sydney 2000 Olympics.
Posted on 28 Apr
The Road to Rio now 99 days short
The Road to Rio 2016 still has a few curves, bumps and potholes for teams battling to win. The Road to Rio 2016 still has a few curves, bumps and potholes for teams battling to win in Hyeres, at some World championship events and Weymouth World Cup but for many crews: 'It's 106 miles to Chicago we got a full tank of gas, half a pack of cigarettes, it's dark and we're wearing sunglasses.' Whoops wrong movie.
Posted on 28 Apr
America's Cup - Oracle Racing win in Court but with collateral damage
Oracle Racing have had another claim against them by a former crew member dismissed. Oracle Racing have had another claim against them by a former crew member dismissed. Mitchell focussed largely on the circumstances of the matter and introduced into the public arena some interesting documents to support his claims.
Posted on 23 Apr
An interview with Jake Beattie about the 2016 Race to Alaska
In 2014, Jake Beattie and a few friends envisioned the Race to Alaska. Now, it’s time this wild race’s second edition. In 2014, Jake Beattie-the executive director of the Northwest Maritime Center in Port Townsend, Washington, and a few friends hatched the bold idea of a human-powered race to Ketchikan, Alaska, took flight. They decided that their human-powered race would start in Port Townsend, Washington and run to Ketchikan, by way of the inside passage between Vancouver Island and British Columbia.
Posted on 14 Apr
Children of the Internet, Rio and Hong Kong
I have four daughters, the youngest, who in her mid 20's is a true child of the Internet. I have four daughters, the youngest, who in her mid 20's is a true child of the Internet. The kind of conversations I have with her run along these lines.... In the olden days we did not have television until I left school and they had a thing called print magazines, that reported events between two weeks and four months after they happened. And her sceptical response... Hoh! Daddy, Hoh!
Posted on 14 Apr
Go fast girls - 49er FX sailors Paris Henken and Helena Scutt
Paris Henken and Helena Scutt will be representing the USA at the Rio 2016 Olympics, which will be their first Olympiad. American’s Paris Henken (20) and Helena Scutt (23) recently won a berth to represent the USA at the Rio 2016 Olympics in the high-performance 49er FX skiff, a goal that the team has been working on for almost three years. While this is their first Games, writing them off as Olympic newbies would require ignoring their recent results and their strong teamwork.
Posted on 13 Apr
World Sailing Cup V3 - A Dead Rat in a Shoe or Spring Daffodils?
While a host of major sailing events go from strength to strength, the Sailing World Cup has very major issues. Last night my Irish better half was sitting beside me on the sofa watching an Australian version of the popular TV Cooking Program My Kitchen Rules on a tablet with her headphones while I was watching Diehard II for the seventeenth time (it’s a boy thing) on TV. She suddenly spluttered and laughed, took off her headphones and motioned for me to mute Diehard. (Seriously!!)
Posted on 9 Apr
Volvo Ocean Race appoints stadium racing pioneer as new CEO
Sail-World forecast the appointment of Mark Turner as Volvo Ocean Race CEO a month ago. We profiled Turner at that time. Sail-World forecast the appointment of Mark Turner as Volvo Ocean Race CEO a month ago. We profiled Turner at that time. Today his appointment has been confirmed.
Posted on 31 Mar
Large spectator fleet heading north for boat watching season
I’m absolutely not going to lay claim to the phrase, but it is insanely apt and hilarious all at the same time, however. I’m absolutely not going to lay claim to the phrase. It is insanely apt and hilarious, all at the same time, however. Well then, boat watching season is definitely upon us once more. The whales will soon be gathering again off the coast of Queensland to observe all manner of racing and cruising craft as they head North for a Winter in the sun.
Posted on 29 Mar
Barz Optics - FloatersNorth Technology - Southern SparsNaiad