sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Events Clothing Company strong contender for Exporter of the Year
Events Clothing Company strong contender for Exporter of the Year


'Events Clothing in full flight in San Francisco, they were the third placed New Zealand boat'    Christophe Favreau ©    Click Here to view large photo

Events Clothing Company, an Auckland-based superyacht, marine and business clothing specialist is a finalist for the 2013 Auckland Export QBE Exporter of the Year (sales under $25 million) Award.

Little known in its home town, the company has grown from strength to strength, celebrating many successes since its start in 1991.

Events’ first big win was supplying uniforms to Team New Zealand in the 1995 America’s Cup challenge headed by the late Sir Peter Blake.

In 2011, as the company celebrated its 20th year in business, it secured a contract to supply the crew uniforms for one of the biggest motor yachts ever built in Europe – MY Serene, 134 metres in length and six levels high with a crew of 60.

J-class Ranger crew wearing Events Clothing uniforms -    
Recently, the company launched their first European showroom in Palma de Mallorca, Spain as the result of a strategic alliance with Evolution Yacht Agents, where the two businesses operate side-by-side from the same premises close to Palma’s busy superyacht marina district. There are future plans to create a similar base in Barcelona.

Today, out of the top 200 superyachts* on the ocean, Events clothes 60 of them.

The primary success of Events Clothing is the product. 'All of our clothing products have a unique point of difference whether it is an eco-friendly element, resilience to U.V. or wear and tear – nothing is standard,' says owner Owen Rutter.

Another point of difference over competitors is that items can be custom made, such as incorporating the colourways of the ship or logos into the design of the uniforms. 'We don’t just stick a logo on a shirt; we can integrate desired elements into design, within the timeframes required.' Around 40 per cent of Event’s uniform items are custom-made.

Events Clothing director Owen Rutter -    
Just like yacht racing the backbone of the organisation has been a stellar team and an ability to change tack when they need to. Every member of the team has an impressive history in the industry and most have been with the company over 10 years.

'The skills and knowledge of our team gives them an immediate rapport with clients and they trust that we understand the ins and outs of living and working on a superyacht.'

When the company was formed 20 years ago the fledging company’s prospective clients were hard-core yacht racing crews and the relatively untapped local corporate apparel market.

The exciting defence of the America’s Cup in New Zealand saw a significant increase in the number of superyachts visiting our shores.

'We saw an important international opportunity in this sector and the decision to develop new product lines for the superyacht sector set the company on a new course with a strong export focus,' says Rutter.

This ability to identify and adapt to market opportunities helped the business to weather the storm of recession. When the global recession hit in 2009, superyacht sales plateaued and it was the domestic corporate market that demonstrated growth. Events supply marine style uniforms for businesses such as marine seaquarime Kelly Tarlton’s and Fuller’s Ferries.

Despite this slight variation, Rutter says success comes from not being tempted to diversify too much along the way.

'If there’s one thing I’ve learned in this business, it’s stick to your knitting. It’s very easy to be distracted by other opportunities, so we’ll keep doing what we do best – top quality, customised uniforms and technical clothing for the superyacht, marine and business sectors.'

Events Clothing new Palma showroom -     Click Here to view large photo
Events Clothing are focussed on operational excellence. Recently, they migrated onto a cloud-based service and now have an international standard accounting and operations platform.

'We now have the ability to grow without needing to change our operating systems.'

This shift provides visibility of real-time information to the staff at the Palma office.

'The system has reduced double handling of data and provides a better service to customers. Our staff can process orders from any location and track it’s process through production ensuring deliveries are not only on time but are 100% correct.'

Line 7 deal close

The future of Events Clothing holds continued growth. The business is on the brink of signing a deal which will give them control and global rights to the iconic New Zealand brand Line 7, which they have worked closely with over the last 20 years.

'This is a coup for us and gives us command of a well trusted and recognised brand. The international opportunities are significant but we also want to offer kiwi boaties the chance to re-stock their marine wardrobes.'


Inside Events Clothing’s new offices in Auckland, New Zealand -  Kate Gordon  
This acquisition will lead the company into the new territory of e-commerce. 'There is work to do in creating a website that links with our systems and marketing ability. We have appointed a distributor in the United States so we will have three distribution points around the world. But we aren’t rushing into things, it will be a slow release with a tight product range that we know people will be interested in, then we’ll see how we go.'

Events Clothing were finalists for the same award back in 2007 but lost out to now-household name Phil and Ted’s baby care manufacturers. This year they are back to deal with the ‘unfinished business’ of the past.

'We have an even better story now, and people have encouraged us to enter saying we have a unique business so we thought we’d have another go.'

The 2013 Auckland Export Awards will be held on Friday 21 June at the Langham Hotel. Fellow marine specialists Southern Spars are finalists for the Commercialisation of Innovation for Export Award.

Events Clothing supplies the crew gear for yachts such as the J-Class Ranger -  Kate Gordon  

Events Clothing supply the former world champions match racing crew - Blackmatch -    


by Kate Gordon

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=110990

7:00 AM Wed 19 Jun 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2012 Events Clothing News

Related News Stories:

03 Jun 2013  Team Alpari FX: Third in Korea, second on Tour
14 Feb 2013  JJ Giltinan Trophy: New Zealand team arrives and sets up in Sydney
13 Jan 2013  Images of the Waitemata: 18ft skiffs training for the JJ Giltinan - 2
13 Jan 2013  Images of the Waitemata: 18ft skiffs training for the JJ Giltinan
09 Dec 2012  Events Clothing monster sale on until Monday at Royal Akarana YC
07 Dec 2012  Events Clothing monster sale this Saturday - Monday, Royal Akarana YC
22 Nov 2012  NZ National Match Racing Championships: New Video from FMJ Racing
13 Nov 2012  NZ Match Racing Nationals: FMJ Racing dominate top quality fleet
26 Oct 2012  Events Clothing joins the Auckland 18ft skiff fleet
11 Sep 2012  Full Metal Jacket takes back to back wins in Grand Slam Series + Video
MORE STORIES ...






News - USA and the World

Join the crew of the ORMA60 TeamVodafoneSailing as they slash 20 minutes off their previous record for the PIC Coastal Classic on Friday. The Coastal Classic is a 119nm course from Auckland to Russell in the Bay of Islands. Originally conceived as a drag race between multihulls and monohulls ... [more]  

Volvo Ocean Race: Leaders pass Fernando and head for Cape Town *Feature by Richard Gladwell/Sail-World.com/nz
Volvo Ocean Race Control reports that the lead boats in the 40,000nm race have rounded, or rather passed, the turning point off Fernando de Noronha. They are now proceeding down the Brazilian coast, to round the back of the South Atlantic high pressure zone , and have what is expected to be a fast ride to the Leg 1 finish in Cape Town. ... [more]  

Melges 32 Gold Cup on the horizon by International Melges 32 Class Association
With a fleet and sailors as diverse as the nightlife on Ocean Avenue, the Melges 32 Gold Cup, hosted by the Coconut Grove Sailing Club kicks off in just two weeks, featuring eighteen ultra-high performance Melges 32 teams from nine different countries. ... [more]  

With less than a day left to reach the turning mark at Fernando de Nonoha, 220nm off the coast of Brazil, Abu Dhabi Ocean Racing has retained the lead she built in the Doldrums. She is unlikely to be headed, although the second boat on the water, Team Brunel is projected to be less than an hour behind at Fernando ... [more]  

One flight of the Quarter Finals was sailed Friday afternoon following the completion of the Qualifying Rounds and the selection of opponents and draw for boats. The Quarter Finals set Ian Williams against Marek Stanczyk, Taylor Canfield against Steffan Lindberg, Eric Monnin against Pierre Morvan, and an all Swedish pairing of Bjorn Hansen against Johnie Berntsson. ... [more]  

What could be better than racing for three days with over 2000 of the world's best sailors? How about racing for four days! The St.Maarten Heineken Regatta is proud to announce that their pre-event, the Gill Commodore's Cup, is accepting entries in all boat categories (excluding Lottery Class). ... [more]  

The seventh day of the La Torche PWA Grand Slam saw the light winds continue, despite a promising forecast for today. In the late afternoon a few of the sailors took part in a tow-in training session as there is scope to run a tow-in contest tomorrow, with the forecast looking glassy. ... [more]  

Picture postcard perfect conditions returned to Bermuda for the third and final day of Qualifying at the Argo Group Gold Cup, the sixth stage of the 2014 Alpari World Match Racing Tour. After yesterday’s torrential rain, Hamilton Harbour was bathed in glorious sunshine and breeze that by lunchtime was gusting up to the mid-teens. ... [more]  

Rolex Middle Sea Race - Keeping a good watch by Media Royal Malta Yacht Club
Peter Dimech, Principal Race Officer and Race Chair spoke about the storm that raged through the Rolex Middle Sea Race fleet. “The remaining yachts racing in the Rolex Middle Sea Race are expected to arrive at the Royal Malta Yacht Club by today and tomorrow. Whilst the wind speed has decreased, the sea state is still significant and we are keeping a close watch on the yachts still at sea. ... [more]  

Volvo Ocean Race 2014-15, Onboard Team Alvimedica. I’d hate to come across as being impossible to please but after days of wanting out of the doldrums, days of struggling with routines, with sleep, with a lack of regularity and consistency to our schedules, and of course--predictability to the weather—we’re 'out' and still trying to find it ... [more]  

Volvo Ocean Race 2014-15, Day 13 onboard Team SCA. I’m unsure if I should be nervous, excited, stressed, or thrilled today. As today I get to have fish guts smeared over me only to then become officially apart of King Neptune’s kingdom. ... [more]  

There was a shakeup at the top on day three of the 2014 RS:X Youth Worlds in Clearwater, Florida! Fully recharged thanks to the lay day yesterday, all competitors were eager to enter the final stretch of the competition in Clearwater, and the planing conditions in the forecast certainly contributed to the excitement on the beach. ... [more]  

The opening day of the 105-boat China Cup International Regatta saw old rivalries renewed in the Beneteau 40.7 class, as Vatti Sailing stole victory from Vanke Longcheer in the opening Simpson Marine Passage Race from Hong Kong to Shenzhen. ... [more]  

Team Alvimedica Navigational Strategist, Anderson Reggio, explains the issues ahead of the crews in the remaining half of leg 1 of the 2014-15 Volvo Ocean Race. After the Equator and Fernando, the weather looks to be shaping up to be pretty standard for the South Atlantic. The St Helena High which typically dominates this body of water is the main driver for breeze in the short term. ... [more]  

The next landmark, or ‘sea mark’ if you will, for Leg 1 is crossing the Equator, as Team Alvimedica continue to make their way south to round Fernando de Noronha off the coast of Brazil. Crossing this latitude is not like crossing any other on their way around the world, but has special significance for sailors who have never crossed the 0° parallel of latitude. ... [more]  

Volvo Ocean Race 2014-15 - Mapfre cruzará el Ecuador hacia las 13:00 aproximadamente. ... [more]  

Argo Group Gold Cup - A front slowly crossing Bermuda brought with it an overcast sky and rain squalls. Nonetheless, despite squelching their way ashore completely soaked, the Group 2 crews enjoyed the morning’s stronger breeze, the wind less shifty having veered into the southwest overnight, blowing down Hamilton Harbour rather than across it. ... [more]  

RenaissanceRe Junior Gold Cup - In second place, Adam Larson of Bermuda has seven points and had a great day on the water today. Larson, whose family is still without electricity after Hurricane Gonzalo, said he has been getting to bed a lot earlier these days and feels that the conditions also favored his performance today. ... [more]  

As predicted in last night's preview in Sail-World, the ORMA 60 TeamVodafone Sailing has set a new course record for the 119nm course in the PIC Coastal Classic. ... [more]  

Taylor Canfield (ISV) US One, top seed in Group 2, is the first skipper to qualify for the Quarter Finals in the 2014 Argo Group Cup. Canfield lost his first match in day one of racing against Chris Poole (USA) Riptide Racing. Since then the number two skipper on the Alpari World Match Racing Tour has sailed to seven straight points. ... [more]  

The forecast for day six at the La Torche PWA Grand Slam offered a slight possibility of producing some racing, but unfortunately the wind never really materialised meaning the sailors spent another day on hold. Throughout the day there were gusts of up to 10 knots, but the wind failed to improve beyond that. ... [more]  

Volvo Ocean Race 2014-15, Day 12 onboard Team SCA. This morning the boat was so quiet you could hear a pin drop, shortly after sun up we were hooning along in 20kts in a torrential downpour, by late afternoon we were sailing backwards, and who knows what tonight will bring. ... [more]  

The push and shove of 12 knots of Atlantic breeze – things are looking up in the Volvo Ocean Race. On board Abu Dhabi Ocean Racing, things are looking up. First in the fleet, and out of the Doldrums, they’re heading fast towards the Equator, trade winds blowing gusts of encouragement around their ears. ... [more]  

Volvo Ocean Race - Day 12 for Team Alvimedica by Amory Ross, Team Alvimedica
Volvo Ocean Race 2014-15, Day 12 onboard Team Alvimedica. There is no question as to the origins of the phrase 'down in the doldrums;' the monotony of these days is painfully apparent. It’s a pattern too familiar: a night of variable conditions—torrential rain and 20 knots of wind one minute, no wind and starry skies the next. Feast or famine. ... [more]  

With only nine days remaining until the close of entries, one of the smallest, most audacious and memorable yachts in the history of the CYCA’s Rolex Sydney Hobart Yacht Race, appropriately became the 100th entry. A mere 10.5 metres, James Cameron’s Hick 35, Luna Sea, will again do duty as one of the pintsized yachts in fleet for the 70th edition of the 628 nautical mile race. ... [more]  

Today was the last day of competition at the Student Yachting World Cup. Even though England’s victory was already for sure, the top-5-ranking could change a lot with two more races: Italy was second with 46 pts, Ireland third with 47 pts, Norway fourth (52 pts) and Switzerland fifth (58.2 pts)… the USA followed with 59 pts! ... [more]  

A varied and international fleet ranging from 40 to 100ft (12.19 to 30.48m) will set off for Grenada on Saturday 29th November from Lanzarote, the most eastern in the Canary Islands chain, in the Royal Ocean Racing Club's Transatlantic Race. ... [more]  

The United States will be the second most heavily represented nation at the Star Sailors League Finals when they take place at Nassau in the Bahamas between December 1st and 7th. Reflecting the consistency, quality and number of sailors involved in the Star class, the United States has the largest representation in the Star Sailors League with 294 skippers and 376 crew. ... [more]  

Airbus and Oracle Team USA have forged a technology partnership. As Official Innovation Partner of Oracle Team USA for the 35th America’s Cup, Airbus will share the know-how of its engineers and experts in fields such as aerodynamics, instrumentation and simulation, composites, structures, hydraulics and data analysis to work with the Oracle Team USA design team. ... [more]  

Thursday has proved another dramatic day in the story of the 2014 Rolex Middle Sea Race. While yesterday (Wednesday) was a day of seamanship and survival as yachts battled storm force winds, it was also a day of arrivals as the same winds pushed competitors to the finish. ... [more]  

The Royal Malta Yacht Club has been a hive of activity both day and night, welcoming back yachts taking part in the Rolex Middle Sea Race. By Midday on Day Six 34 yachts have finished the race and 25 yachts have retired. Each and every sailor that has taken part, including those that are still out there, has a story to tell for years to come. ... [more]  

Ian Williams (GBR) GAC Pindar made a near perfect start to in the Argo Group Gold Cup in Bermuda yesterday. The British skipper who stands top of the the Alpari World Match Racing Tour and is second in the ISAF rankings, goes into today's remaining round robin flights leading group 1. ... [more]  

Volvo Ocean Race 2014-15, Onboard Team Brunel. 'At this rate, it will take a century before we get to Cape Town,' sighs Jens Dolmer, standing on the bow. He is trying in vain to push the flapping foresail outwards. There is hardly a breath of wind. In the distance, the sun is sinking into the ocean. ... [more]  

The 2014 Severne Starboard Aloha Classic is coming...
Rolex Middle Sea Race 2014 - Artie's heroic return
Argo Group Gold Cup - Slender lead for Marek Stanczyk
Ben Ainslie Racing foiling on the Solent + Video *Feature
METS names DAME Award nominees
La Torche PWA Grand Slam - A day of rest for wave sailors
Rolex Middle Sea Race - A day of reckoning for the fleet
Volvo Ocean Race - Playing the Doldrums lottery
Volvo Ocean Race - Dongfeng Race Team takes on the Doldrums
Volvo Ocean Race - Team Alvimedica, somewhere in the windless ITCZ
Rolex Middle Sea Race - Artie gunning for glory
Volvo Ocean Race - Another perspective from Team SCA
Rolex Farr 40 World Championship - Success in San Francisco
RS:X Youth World Windsurfing Championship - Intense racing + Video
Rolex Middle Sea Race - Big breeze and lumpy seas
The first sail that changes lives
Volvo Ocean Race: Blogs from the Boats - Leg 1, Day 10 plus Videos *Feature
Volvo Ocean Race: Leg 1 turns inside out in Doldums *Feature
34th Student Yachting World Cup La Rochelle 2014 - Fifth race day
2014 Argo Group Gold Cup - Match racers defy Gonzalo
Volvo Ocean Race: Big gains for two boats in Doldrums *Feature   
Argo Group Gold Cup - Qualifying Groups set   
Renaissance Re Junior Gold Cup - Kids breeze past Hurricane Gonzalo   
DSS to revolutionise IMOCA 60s, both new and old   
ISAF Sailing World Cup Miami: Groupe Beneteau sponsors US Sailing Team   
Volvo Ocean Race - The bright side of the Doldrums   
Volvo Ocean Race - Team Vestas Wind contemplates the tropics + Video   
Volvo Ocean Race - Dull day, crazy night for Dongfeng Race Team   
Volvo Ocean Race - Team SCA ready for equator crossing   
Volvo Ocean Race - Tough challenge for Brunel's Pablo Arrarte Elorza   
RS:X Youth Worlds - Hard work on day 1 + Video   
St. Maarten Heineken Regatta - NoR released, entries open for 2015   
Rolex Middle Sea Race - A turning point for the fleet   
Volvo Ocean Race 2014-15 - Leg one – Doldrums for dummies   
Volvo Ocean Race: Blogs from the Boats - Leg 1, Day 9 plus Videos *Feature   
Rolex Middle Sea Race 2014 - Fight to the finish   
Student Yachting World Cup - Fourth race day + Video   
New improved swell forecasting and more locations from PredictWind   
Volvo Ocean Race: Day 9 final report - Lead continually changing   
Renaissance Re Junior Gold Cup - An opportunity for growth   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL VIR US
LocalAds   DE  ES  FR  IT