Please select your home edition
Edition
Newport Boat Show 728x90

Dawn Riley challenges SAIC participants to change the face of sailing

by Sail America on 11 Jun 2014
Dawn Riley Kelley Anne Vreeken
Renowned competitive sailor and executive director of Oakcliff Sailing, Dawn Riley, challenged participants at the Sail America Industry Conference (SAIC) to change the face of sailing during her keynote presentation 'Be the Force of Change-Every Day and in Every Way' this morning. The conference continues through tomorrow, June 11, at the Charleston Harbor Resort and Marina in Charleston, SC.

'We can no longer wring our hands, reminisce about the good old days, lament today's youth's lacking attention span, or complain about unbeatable competition for people's time,' Riley said in her speech. 'Let's blow open the norms, take control, and change the face of our sport.'

During her presentation, Riley talked about diversity and marketing to new potential customers.

'From show rooms, to yacht clubs, to boats on the water, your advertising must include people who look like your potential customers. We have a choice in what message we put out there...in what we're saying.'

The first woman to manage an America's Cup campaign, Riley will use the keynote as a call to action. Oakcliff Sailing, a training and coaching center based in New York, builds leaders through sailing and is seeing tremendous growth from non-traditional markets.

Later today Riley will moderate a panel focused on the emerging markets within the sailing industry as well as how to market to women, who still remain an untapped purchasing demographic. Other panel members include Margaret Podlich from BoatU.S. and Katie Pettibone from Rising Tide Leadership Institute.

Tomorrow's speakers include author Nick Hayes; Dean Brenner, President of the Latimer Group; and Ken Read, President of North Sails Group. Topics include drones and aerial photography within the boating industry, how dealers/brokers and manufacturers work together to attract and keep new sailors, and how to keep youth involved in sailing.

Onsite registration will be available throughout the conference. For more information, click here.

Sail America's Industry Conference is the place for Sailing Industry professionals to learn about new topics and trends, receive updates, and networking with over 150 participants. The conference will feature a regatta, a day and a half of educational sessions, and an industry dinner.

Sail America--Sail America is the trade association for the U.S. sailing industry and plays a vital role for all companies that are involved in providing sailing-related products and services. Established in 1990 by members of the U.S. sailing industry, Sail America now has over 200 members representing all segments of the sailing market. With a professional staff, a dedicated Board of Directors, and a team of volunteers and supporters, Sail America works hard to promote the health and growth of sailing.
Barz Optics - Kids rangeNorth Technology - Southern SparsInSunSport - NZ

Related Articles

Upffront.com - Tuff Luff and Harken Headfoils
Upffront.com is a comprehensive online purchasing platform for performance sailing hardware and rigging systems Upffront.com is a comprehensive online purchasing platform for performance sailing hardware and rigging systems; orders are processed 24 hours a day, 365 days a year and we deliver to customers located anywhere in the world.
Posted on 8 Jul
Barz floating sunglasses - Ideal for sailing in rough conditions
Our SAN JUAN floating model fitted with 1.1mm Acetate Lenses have a density of 0.95 GM/ML Barz floating sunglasses float in rough conditions. Most sunglasses that say they float, only float in the bathtub as once they break surface tension (or if there is any movement on top of the water)... down they go...
Posted on 7 Jul
Free $US3,000 Carbon Vang with SouthernFurl boom orders in July
Southern Spars is giving a free carbon vang - valued at US$3,000 - with SouthernFurl in-boom furlers ordered in July Southern Spars is giving away a free carbon vang - valued at US$3,000 - with all of their SouthernFurl in-boom furlers ordered in July. Carbon gas vangs make a great addition to the furling boom package, though if you’d prefer to keep your existing one, Southern Spars will offer you a 5% discount on the price of your boom instead.
Posted on 29 Jun
11th Hour Racing to present at annual Green Sports Alliance Summit
11th Hour Racing is headed to Houston, Texas, to present at the annual Green Sports Alliance Summit 11th Hour Racing is headed to Houston, Texas, to present at the annual Green Sports Alliance Summit, June 28-30, the world’s largest gathering for the sports community around sustainability, including both professional and collegiate sports teams, leagues and venues.
Posted on 25 Jun
PredictWind - Stunning new forecast maps
When developing the Offshore App, we had to rethink maps for offshore sailors. When developing the Offshore App, we had to rethink maps for offshore sailors. The mapping technology was rebuilt to be faster, have smaller downloads and be able to smoothly animate PredictWind’s advanced forecasts. Following the success of the Offshore App, we’re releasing this unique display technology across all other platforms, including the forecast website, Android and iOS Apps
Posted on 24 Jun
Extreme Sailing Series™ partners with Cisco Systems
The global technology company will provide exclusive networking solutions that will transform wireless connectivity The first venue at which members of the public, race officials and sailors will benefit from the Cisco WiFi solutions will be Cardiff – the third Act of the 2016 season – where the action gets underway on the water on 23 June. As an Official Series Supplier, Cisco will provide similar facilities at the remaining Acts of 2016.
Posted on 22 Jun
Volvo Ocean Race makes key changes to its leadership team
The re-shuffle which follows Mark Turner’s appointment as CEO, is aimed at driving innovation of sailing’s offshore race Lawrence is currently Race Director of the Extreme Sailing Series, and arrives with bags of sailing and commercial expertise, having previously managed events in all of the territories that will be visited during the 2017-18 edition.
Posted on 21 Jun
Interview with Tristan Hutt at the Zhik Avlare launch party
We spoke to Tristan Hutt of Zhik at the Avlare launch party which was held at Ocean Leisure in London on 2nd June. We spoke to Tristan Hutt of Zhik at the Avlare launch party which was held at Ocean Leisure in London on Thursday 2nd June.
Posted on 14 Jun
World Sailing invites bids for 2017 and 2018 Annual Conference
Annual Conference brings together more than 400 delegates over a seven-day period every first full week of November. World Sailing's Annual Conference brings together more than 400 delegates over a seven-day period every first full week of November. It is the central meeting point where the strategy of sailing is reviewed, discussed and celebrated.
Posted on 7 Jun
Pantaenius to provide tracking for the 50th Newport Bermuda Race
At Pantaenius, priority is safety and security, which is a primary reason we feel proud to provide the tracking system. When the cannon blasts at ten minutes past noon, you can track your favorites—compliments of Pantaenius Yacht Insurance, the official tracking sponsor of the 2016 edition.
Posted on 2 Jun