Data download grows with phone addiction
by Jeni Bone on 23 Oct 2012
In the week that the publisher of iconic US masthead, Newsweek announced it will soon 'liberate' its title from print version, moving solely online, statistics show our appetite for smart phone media consumption is growing exponentially.
Larger smart phone resolution and screen sizes have dramatically increased mobile internet connectivity MarineBusiness-World.com . http://www.marinebusiness-world.com
16.2 million mobiles are operating in Australia, up 7 per cent on last year. We are addicted to surfing the net on our phones and statistics show the amount of data downloaded skyrocketed by a third in just six months.
The Australian Bureau of Statistics found 32 per cent more information was downloaded on phones between April and June this year than for the final three months of 2011.
For computers, the amount of data downloaded in the same period rose by 20 per cent.
An Australian Communications Consumer Action Network spokeswoman, Elise Davidson, said more than half the population had a smartphone.
'That's growing quickly,' she said. 'The amount of data being downloaded on mobile handsets is increasing exponentially.'
According to research by Google, Australians have the second-highest per capita uptake of smartphones in the world behind Singapore.
And due to the rise in complaints to the Ombudsman, and great losses to the telecommunications industry which writes off $113 million a year in bad debt due to consumers being unable to pay their bills, phone companies will soon be compelled to monitor customers' data usage.
From September 2013, amendments to the Telecommunications Consumer Protection Code will force internet providers to notify consumers when they have used 50 per cent, 85 per cent and 100 per cent of the value of their plans.
Newsweek, by the way, will go online, evolving to suit the consumption of its readers to become 'a kind of hybrid paid and free content model', the publisher revealed, adding that they intend to 'experiment with a porous paywall and metered access'.
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