Please select your home edition
Edition
upffront 728x90

Captain Nemo’s 'unique in the world' for Zodiac

by Jeni Bone on 6 Jun 2011
Capt Nemo’s Helensvale, ideally positioned for the Gold Coast water-way of life. Jeni Bone
Captain Nemo’s at Helensvale Homeworld Centre, just minutes from Sanctuary Cove on Queensland’s Gold Coast, is one of three Pool, Marine and Spa concept stores owned by Roger Braun, specialising in Zodiac products and unique in the world. That’s no exaggeration, as the description comes direct from the brand’s French headquarters.

Roger Braun has amassed 25 years in the pool industry in Queensland, the right climate to take advantage of its residents’ love of an aquatic lifestyle.

'Going in to boats just seemed natural,' he says. Four years ago, he opened a Zodiac store in Mackay, north Queensland, and two years ago another two stores – one near Brisbane and another on the Gold Coast.

The massive Gold Coast warehouse is a haven of all things Zodiac – pools, filters, cleaners, products, accessories, spas and boats – every variety of RIB and inflatable in the range.

'Zodiac has always had a phenomenal reputation in inflatables and as they expanded their presence in the pool and spa segment, we felt it was a good fit. Pools and boats and all the accessories are very compatible, particularly on the Gold Coast where people like to maintain an image and have everything under the same brand. It works well for us.'



Zodiac has positioned itself as 'living for the outdoors', with products that promote fun, active and healthy lifestyles. As well as inflatable boats – rigid inflatables, tenders and professional boats – Zodiac also makes some of Australia's best known pool equipment brands such as Baracuda, Polaris, Clearwater and Driclad.

Zodiac is the choice of Swim Australia, Surf Life Saving Australia, Coast Guard, the armed forces and other professional groups in the Asia Pacific region.

Roger says the aim of the well-lit, beautifully laid out store, with soaring ceilings and attractive merchandising that evokes all the fun and freedom of the Zodiac brand, is to 'move away from the grubby, smell pool shop and create a real lifestyle vibe', according to Roger.

It’s working. Predominantly from word of mouth, the store has a solid base of loyal clientele, and despite the downturn, Roger says business is ticking along.

'We have had to cut back on some things, like casual staff and in other areas, and it has been tough. But we have been heartened by good results at the recent Sanctuary Cove International Boat Show.'

The weather was no deterrent to buyers. Roger reports sales that were 35% up on last year. 'For us, the show was very successful and encouraging. It shows us we have the right product for the market right now. People understand that Zodiac stands for quality.'



From a period of competitively priced Chinese and other brands entering the market, consumers are coming back to Zodiac. 'They have realised that the cheaper boats are not necessarily a good buy. They’ve tried them and the boats have failed. Zodiac has an unparalleled reputation in the inflatable and RIB category. It’s a case of ‘you get what you pay for’.'

Zodiac boats are unique, not only for their more than 70-year history as the pioneers in inflatables, but also for their lightness, durability, patented thermobonding technique, 5-year worldwide manufacturer’s warranty and use of high-tech neoprene and other materials, devised by the Zodiac aerospace division.

The Gold Coast is the ideal market for the Zodiac range of products. 'People live on canals, on the beach and waterways, or they get out on the water – that’s why they moved here, for the climate and the lifestyle.'

In August, Roger is off to Toulouse, France to visit the Zodiac factory. 'It’s an opportunity to visit the factory and see what’s happening. There’s always something new, some improvement or new development. That is key to the Zodiac brand.'

Captain Nemo’s is a Platinum Dealer for Zodiac, and highly regarded by the French headquarters for its innovation and sales results. Says Roger: 'Zodiac Australia offers excellent dealer support, second to none. And that support comes right from the top, everybody has so much confidence in the brand.'

And as for the name of the stores, for the younger generation, Captain Nemo’s is named after the protagonist in Jules Verne’s 'Twenty Thousand Leagues Under the Sea', not the Disney animated film starring a clown fish!

More at www.captainnemos.com.au

Barz Optics - FloatersBakewell-White Yacht DesignWildwind 2016 660x82

Related Articles

Rio 2016 - America's Cup champ says Paralympic racing is closest ever
Twice America’s Cup champion, Rick Dodson is extremely impressed with the standard of racing in the three man Sonar Twice America’s Cup champion, Rick Dodson is extremely impressed with the standard of racing in the three man Sonar keelboat class at the 2016 Paralympics in Rio de Janeiro. The regatta is being held in Guanabara Bay on three of the courses used for the Olympic Sailing Regatta in August.
Posted on 13 Sep
Debriefing the Rio 2016 Olympics with Team USA’s Helena Scutt
I talked with Team USA’s Helena Scutt to hear about her Olympic experience, and to learn more about her post-Rio plans. The 49erFX was introduced to Olympic circles when it replaced the Women’s Match Racing event following the 2012 Games. Not surprisingly, it drew high-performance sailors for the Rio 2016 Olympics, including Team USA’s Paris Henken and Helena Scutt. While Henken and Scutt were Olympic first-timers, they put on a strong show. I caught up with Scutt to hear more about her Olympic experience.
Posted on 8 Sep
A Q&A with Peter Bresnan ONE Palma’s founder and director
Sail-World interviewed ONE Palma’s founder Peter Bresnan to learn about the company’s partnership with McConaghy Boats For the past eight years, ONE Palma (formerly OneSails Spain) has been building a strong name, first as a sailmaker and later with refit work. Recently, ONE Palma and McConaghy Boats-legendary boatbuilders who have crafted some of the planet’s fastest sailboats-entered a business partnership. I caught up with Peter Bresnan, ONE Palma’s founder and director, to learn more about this new direction.
Posted on 2 Sep
America's Cup - Emirates Team NZ train late on the Waitemata Harbour
Emirates Team NZ were out for a training session that ran into the early Thursday evening. Emirates Team NZ were out for a training session that ran into the early Thursday evening. The team were sailing their recently launched AC45 Surrogate test boat which features an articulated rudder gantry - taking the AC45 close to the geometry of the AC50 to be used in the 2017 America's Cup.
Posted on 1 Sep
Dateline Rio - Sailing Olympics review - as good as it gets?
The Rio Sailing Olympics was widely judged to have been the best of recent times. The Rio Sailing Olympics was widely judged to have been the best of recent times. The weather was better than Weymouth and Qingdao, the courses more varied, but from a working media perspective, it was the people running the Rio regatta who really made the difference.
Posted on 26 Aug
Rio 2016 - Plain speaking by triple-medalist on Olympic sailing moves
Triple Olympic medalist, Santiago Lange has been on the sharp end of changes made to Olympic classes and formats Santiago Lange, a six-time Olympian and Bronze medallist in the 2004 and 2008 Olympics, won his third medal – Gold sailing in the Nacra 17 class. With that length of experience at an Olympic level, having sailed the Laser, Tornado and now Nacra 17 classes his comments on the future shape of the Olympic regatta was one of the highlights of the Medallists Media Conferences.
Posted on 25 Aug
An Q&A with Steve and Heidi Benjamin about the NYYC’s 2016 Queen’s Cup
Sail-World caught up with Steve and Heidi Benjamin to learn more about Heidi’s historic win in the NYYC’s Queen’s Cup. When it comes to U.S. Grand Prix sailing, it’s hard not to encounter the names of Steve and Heidi Benjamin. The two highly polished sailors have been successfully campaigning their series of yachts, named SPOOKIE, for years, starting first with a Carkeek 40 and progressing to their TP52. I caught up with Steve and Heidi to learn more about Heidi’s historic win in the NYYC’s Queen’s Cup
Posted on 19 Aug
Rio 2016 - Images of the penultimate race in the Finns - Scott wins
Sail-World's Richard Gladwell was on the water for the final race of the Qualifying Series of the Mens Finn Sail-World's Richard Gladwell was on the water for the final race of the Qualifying Series of the Mens Finn, in what potentially could have been Giles Scott's (GBR) Gold medal winning race. In the end, the current world champion won in style.
Posted on 15 Aug
Rio 2016 - Images from the Mens RS:X Medal Race
Sail-World's NZ Editor, Richard Gladwell, was on the water at the Medal Race for the RS:X class Sail-World's NZ Editor, Richard Gladwell, was on the water at the Medal Race for the RS:X class won before the race by Dorian van Rijsselberghe (NED) without needing points from the Medal Race. Nick Dempsey (GBR) was second on a similar basis.
Posted on 15 Aug
Rio 2016 - Sailors talk of Life at the Extreme on the Atlantic Ocean
Certainly the Volvo Ocean Race catchcry of Life at the Extreme is not a phrase associated with the Sailing Olympics. The 470 crews were suffering the mixed emotions of survival of an extreme test by nature, the cold, and for some elation at their placings, after Thursday's battle for survival. In conditions that looked more out of the Volvo Ocean Race, than an Olympic sailing regatta, crews battled 20kt plus winds and Atlantic Ocean rollers that towered up to four metres.
Posted on 13 Aug