C&C Yachts, builder of high performance race boats, revealed today their strategic partnership with three performance-orientated brands - Musto, Harken, and New England Ropes - on the launch of the new C&C 30 One Design grand prix racer.
Splashing this week, the C&C 30 high performance race boat offers the thrill and technology of big-boat grand prix sailing in a size that's fun, easy to sail and affordable. Each partnership brand pairs well with the C&C 30's pure race boat design of fast, fun, and seaworthy. The partnerships formed will allow for an effective cross-marketing platform that celebrates the pinnacle of performance and innovation.
'We are thrilled and honored that Musto, Harken and New England Ropes are behind our new C&C 30 One Design', says Sarah Fawle, VP of Marketing and Communications for C&C Yachts. 'These brands are leaders in the industry and when matched with the C&C Yachts Team and Mark Mills' design pedigree the new C&C 30 One Design will certainly soar ahead of the game.'
Musto, Harken and New England Ropes are all key equipment suppliers on the C&C 30 racing yacht and will partner with C&C Yachts in the development of a multi-media campaign over the next year that includes video, print, digital and event. Harken's Jim Andersen comments, 'With 'Purpose-built, high performance and fun' as the goal of the design and build team of Mark Mills and C&C Yachts, the C&C 30 is sure to be a success.'
The partnership platform has been kick-started with a brand new C&C Yachts website featuring each partnership brand on the home page