Please select your home edition
Edition
Bakewell-White Yacht Design

Brewing Partnership - America's Cup gets sponsorship from Nespresso

by Anna Lundstrom on 23 Jan 2013
Nespresso partnership annoucement - From left to right : Frederic Levy (President of Nespresso USA) - Stephen Barclay (America’s Cup Event Authority CEO) - Patrice Bula (Chairman of Nespresso) © ACEA http://www.americascup.com
Nespresso will join the 2013 America’s Cup as the Official Coffee of the event, continuing a strong relationship between the premium portioned coffee pioneer and the competition for the oldest trophy in international sport.

The agreement with the America’s Cup will allow Nespresso to create multiple brand and product experiences throughout the ‘Summer of Sailing’ in San Francisco. Fans and guests at the America’s Cup Park will have the opportunity to taste the ultimate cups: Nespresso Grand Cru coffees.

The new partnership also includes the America’s Cup World Series, which returns to Naples, Italy in April, before the world’s attention turns to San Francisco for a full summer of cutthroat competition, beginning with the Louis Vuitton Cup, America’s Cup Challenger Series (Jul. 4 – Aug. 30). The summer of sailing culminates with the America’s Cup Finals (Sept. 7-21) where ORACLE TEAM USA will race to defend the America’s Cup against the top challenger.



Stephen Barclay, CEO of the America’s Cup Event Authority, said: 'We are pleased and proud to welcome Nespresso as the Official Coffee of the 34th America’s Cup and look forward to being able to provide our guests, partners and fans with ‘the ultimate cup’ when they come to the America’s Cup Park in San Francisco.'

'We are proud to be supporting such a prestigious and exciting event,' said Patrice Bula, Chairman of Nespresso. 'Like the teams competing with cutting-edge technology in this ultimate sailing challenge, we strive for excellence. This partnership gives us the perfect opportunity to showcase Nespresso on a global stage.'


Nespresso and Sailing



Nespresso began its association with the sport of sailing as co-sponsor of Team Alinghi for the 32nd America’s Cup campaign between 2004-2007, as well as being the Official Coffee to the event. In 2010, Nespresso and Wally, the world leader in yachting innovation, launched the Nespresso Cup, an international regatta exclusively for the Wally Class in Portofino, Italy, followed by a second edition in 2011.

Nespresso’s partnership with Emirates Team New Zealand announced in April 2011 and their recent announcement as Official Coffee to the 34th America’s Cup will build on the company’s history with the America’s Cup and sailing.

Nespresso has chosen to support the sport of sailing as it offers a prestigious image, international scope providing multi-faceted opportunities for brand exposure and a unique way to experience the brand.

Newport Boat Show 2016 660x82upffront 660x82Zhik Yachting 660x82

Related Articles

America's Cup - Changes proposed to control future Cup options
Changes are being mooted to put the America's Cup on a longer-term footing according to the Daily Telegraph (UK) News that changes are being mooted to put the America's Cup on a longer-term footing is being floated in the Daily Telegraph (UK) by the British Challenger, Land Rover BAR. According to the Telegraph, some of the teams in the 2017 America's Cup are keen to lock-in parameters which would bind successive holders of the a style and frequency for the next America's Cup Match.
Posted on 8 Jun
America's Cup - Oracle Racing win in Court but with collateral damage
Oracle Racing have had another claim against them by a former crew member dismissed. Oracle Racing have had another claim against them by a former crew member dismissed. Mitchell focussed largely on the circumstances of the matter and introduced into the public arena some interesting documents to support his claims.
Posted on 23 Apr
Terrific battle in Oyster Regatta Antigua finale
On the final day, two of the three Classes were so close that the winners were decided on the last race. On the final day, two of the three Classes were so close that the winners were decided on the last race. Spectacular sailing conditions prevailed with a brisk 20 knots of wind from the south east. Oyster yachts are built to sail the oceans and revelled in the conditions.
Posted on 12 Apr
34th America's Cup - Oracle pumping claims are flawed - Update
Claims that Oracle Team USA broke the manual propulsion rules in the 34th America's Cup are seriously flawed Claims by an American journalist, Bruce Knecht that Oracle Team USA broke the manual propulsion rules in the 2013 America's Cup are seriously flawed. The allegations received considerable airplay in New Zealand on Friday and over the weekend.
Posted on 6 Mar
America's Cup - Another win for Oracle Team USA in California Courts
America's Cup Defender, Oracle Team USA has been successful in its legal effort to swat away another complaint America's Cup Defender, Oracle Team USA has been successful in its legal effort to swat away a complaint brought by former Oracle Team USA crew member, Matthew Mitchell. Mitchell's complaint against his former team was dismissed by a San Francisco Court on Wednesday. The amount of damage/injury claimed was stated as $400,000.
Posted on 12 Feb
America's Cup - No action against Kiwi sailor, but rule changes made
The International Sailing Federation has changed the process for Rule 69 Hearings in line with CAS recommendations One of the Oracle Team USA crew members found by the International Jury to have been involved in boat tampering activities with the America's Cup World Series regattas ahead of the 34th America's Cup has not been further penalised by the International Sailing Federation.
Posted on 19 Nov 2015
America's Cup - ISAF and Cup Jury summonsed by California Court
Five members of the AC34 Int Jury and the Int Sailing Federation have been summonsed by a San Francisco Court The International Sailing Federation, the controlling body for world sailing, and the five individuals who made up the International Jury for the 34th America's Cup have been summonsed by a San Francisco Court, to answer a lawsuit.
Posted on 9 Sep 2015
Dean Barker's Blog - Back into the racing
Five times America's Cup helmsman Dean Barker gives his view on his split with Team New Zealand and life since Writing on his blog at Kiwi Yachting Consultants' websites, of which he is a substantial shareholder and director, five times America's Cup helmsman Dean Barker gives his view on life since Team NZ. This is my first blog for quite some time. In fact since September last year when I was still a part of Team NZ racing in Istanbul for the Extreme Sailing Series.
Posted on 20 Apr 2015
America's Cup- Mitchell fires new salvo at ISAF Jury Officials
Matthew Mitchellhas advised that he has filed complaints of Gross Misconduct against all five Americas Cup jury members Matthew Mitchell, previously a member of Oracle Team USA, has issued a media release advising that he has filed complaints of Gross Misconduct against all five Americas Cup jury members with the sport's International governing body (ISAF). This action follows on from his recent claims about the actions of another team member Simeon Tienpont, now with Challenger Luna Rossa.
Posted on 5 Feb 2015
America's Cup- Oracle crew mate lodges ISAF complaint against Tienpont
Last Friday, former OTUSA's Matthew Mitchell issued a media release stating that he has lodged a complaint with the ISAF Last Friday, former Oracle Team USA team member, Matthew Mitchell issued a media release stating that he has lodged a complaint with the International Sailing Federation over the actions of a fellow crew member, Simeon Tienpont, and inaction by the International Jury for the 34th America's Cup, in San Francisco.
Posted on 28 Jan 2015