sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Boat Shows - Provide touch and feel and Internet takes worldwide
Boat Shows - Provide touch and feel and Internet takes worldwide


'Show Halls - RYA Dinghy Show'    RYA    Click Here to view large photo

Later this week the world’s largest dinghy boat show, the RYA Dinghy Show will open at London’s Alexandra Palace.

On Saturday and Sunday March 2nd and 3rd some 200 exhibitors will be showing their wares to the walk in audience.

But many will consider there is an Elephant in the Room – the Internet.

Over the last decade the Internet has changed the world in ways that seem almost surreal.

We listen to radio stations from anywhere in the world and download the latest movies in minutes.

We buy online from all around the world, with many high street retailers in serious trouble.

The classified sections of newspapers, once rivers of gold, have almost dried up and newspaper and magazine circulations continue to plummet worldwide.

So across all business sectors, the graphs are studied to see if the Internet is turning the world upside down,

World-wide attendances over the last decade to Trade Shows and Exhibitions are down 15-25%, largely because show attendance is no longer needed to gain information, much more readily available online.

This is not just a British issue, it’s happened to the Dusseldorf and Genoa Shows, Sydney International Boat Show, The Sanctuary Cove Boat Show, the Annapolis Boat Show and Fort Lauderdale Boat Shows, in fact we cannot think of a long established Boat Show that has not experienced the same audience decay.


Yet once again event organisers, exhibitors and marine media will be focusing on attendance numbers, as the most significant measure of the RYA Dinghy Show’s success but this emphasis ignores what such shows are really about.

The main attendance driver is the opportunity for touch and feel and talk for that reason trade shows, while losing visitor numbers, are gaining in the quality of contacts.

Show visitors these days are not just looking for information, mostly they have that already and the questions exhibitors are asked certainly reflect that.


What show visitors want is to touch, feel and talk... The talking part is more often to gauge the ethos of the organization they might be dealing with down the course.

So whether it’s a Dinghy Class organization, a Sailing School or a boat builder, the product presentation, the ability for the Show visitor to get a feel for the boat and the friendly smile, after being asked the same question for the 300th time are all part of the consumer´s decision making mix.

RYA Volvo Dinghy Show 2012  RYA   Click Here to view large photo

So the fact that the 2006 RYA Dinghy Show had 11,549 attendees and the 2011 Show had just over 8,500 is not cause for wrist slashing.

What must be understood is that now-a-days, while the Internet has meant 15-25% of the once upon a time visitors are finding the information they need on line, is that as well as the touch and feel on the ground audience, overall the impact of the 2013 Show via feet on the ground, via major sailing websites, via Twitter and Facebook will be much more significant than ever before.

This month some 220,000 Sail-World readers for instance, will read detailed coverage of the event with news, interviews etc. That kind of coverage volume just did not exist back in 2006.

So rather than bemoaning the shrinking show visitation, it’s time to congratulate the RYA, the longtime sponsors Suzuki and Yachts & Yachting, the media and to all the exhibitors and dinghy enthusiasts who together to make this such an important event on the UK and European and world boating scene.

We too trust that it will not be snowing, as it was during the London Boat Show, and that visitors come in droves, but for those who don’t, we know they will discover lots about the event and the exhibitors online.

See you there, or follow the event online with us.



RYA Dinghy Show 2013     Click Here to view large photo


by Rob Kothe and the Sail-World Team

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=106954

10:16 PM Mon 25 Feb 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on


Related News Stories:

25 Feb 2013  RYA Dinghy Show to showcase latest boats, books, kit and more
25 Feb 2013  Barz Optics at RYA Dinghy Show to source a UK dealer
22 Feb 2013  UK Sailing superstars at RYA Dinghy Show 2013
18 Feb 2013  Boat Shows - Provide touch and feel and world-wide exposure
14 Jan 2013  New licence holder ofLlaser 2000 dinghy announced
11 Jan 2013  International Optimist Australian Championships Day 2 overall
08 Nov 2012  Eight additional RS100's set to arrive in Australia before Christmas
18 Sep 2012  VIODA girls training weekend - Opti girls rule!!
18 Sep 2012  RS Feva Grand Prix at Lee On Solent SC overall
14 Sep 2012  Scottish RS400 Series at Port Edgar
MORE STORIES ...






News - USA and the World







International Moth Worlds - Mothballed on day 4 + Video by Mark Jardine / YachtsandYachting.com,


Gladwell's Line: A change of direction needed in the America's Cup *Feature by Richard Gladwell/Sail-World.com/nz,
























Anna Tunnicliffe set to compete at the CrossFit Games by Anna Tunnicliffe, Pittsburgh, PA
























Final day shakes up standings at Cape Panwa Hotel Phuket Raceweek by Cape Panwa Hotel Phuket Race Week 2014,










International Moth Worlds: Thunderstorms delay racing on Day 1
Fuerteventura World Cup - Impressive tricks on day 1
2014 Governor's Cup - Two former winners in the finals
America's Cup: Iain Murray explains reasons for Australian withdrawal *Feature
Wilson and Roble remain number one match racers in U.S.
2014 ISAF Youth Match Racing World Championship - Set to start
PWA Pozo World Cup - Moreno twins dominate home spot
ISAF Youth Worlds - Record breaking regatta in Tavira + Video
Melges 32 European Championship - Robertissima remains out front
Farr 40 West Coast Championship - Italians take one-point lead
Melges 32 European Championship - Day 3 images by Carlo Borlenghi
New York Yacht Club Race Week - Marstrom 32 fleet off to anxious start
Melges 32 European Championship - Day 3 images by Max Ranchi
CYC Race to Mackinac - Cruising fleet sets sail in 106th edition
Team Alvimedica getting a touchup
PWA Pozo World Cup - Plenty of drama on day 5
ISAF Youth Sailing World Championship - Day 5 Videos
NYYC Race Week - High performance classes put on shoreside show
2014 Pacific Cup - 'Invisible Hand' the first boat to finish
Clipper Round the World Yacht Race - B.C.'s Eric Holden skippers wins
America's Cup: Updates on Team Australia withdraw   
J/70 North American titles - Brian Keane moves to top of leaderboard   
2016-2017 America's Cup - Team Australia withdraws   
VX One North American Championship - Chris Alexander takes charge   
America's Cup: Team NZ disappointed, but on track after Australians go   
America's Cup: Hamilton Island decides not to proceed with Challenge.   
America's Cup: Challenger of Record withdraws from Regatta   
WWA Wakeboard National Championships head to Waco   
Farr 40 West Coast Championship - Day 2   
RP52 Scarlet Runner sails in San Francisco   
2014 Governor's Cup - Nevin Snow and team on form   
ISAF Youth Worlds - Americans claim silver medals in Tavira   
2014 Cape Panwa Hotel Phuket Raceweek - Day 1   
Melges 32 European Championship - Day 2 images by Carlo Borlenghi   
Windsurfing and Kiteboarding World Cup to take place on Fuerteventura   
ISAF Youth Worlds - Medals decided in thrilling Tavira conclusion   
7th Annual Swim for Cystic Fibrosis to take place July 21st   
Melges 32 European Championship - Day 2 images by Max Ranchi   
Cape Panwa Hotel Phuket Raceweek, Day 2 - It just keeps getting better   
ISAF Youth Sailing World Championship final day preview   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT