Beneteau affirms its 'good resilience' and turns to Asia
by Beneteau/Sail-World on 30 Jun 2012
Their boat sales may be down 13% for the first nine months of this year, but Groupe Beneteau, probably the world's leading boat builder, is still positive about its future, has described the results as 'good resilience', and has confirmed plans for a growing presence in Asia.
Beneteau First 30 in action John Crawley
The Boat business recorded €425.2 million in sales for the first nine months, down 13% compared with the same period in 2010-2011.
The Group is continuing to develop in a global boat market that reveals significant contrasts, with the environment in Europe still sluggish.
However, the business is benefiting from the better trends seen in other regions, paving the way for the Group to capitalize on its development plans for the Asian market and motorboats in the US and South America, as well as power superyachts.
Thanks to this growth strategy, the Group has continued to outperform a contracting global market and, faced with persistent macroeconomic tensions, expects its Boat sales to be down by around 12% for the full year.
In an unsettled economic climate, the Group's business shows a good level of resilience for FY 2011-12, with the contraction in consolidated sales, which includes its housing division, limited to around 10%, thanks to the beneficial impact of the various actions taken to expand the product range and conquer new markets.
About the BENETEAU Group:
As the world's number one yacht builder - both mono and multihull - the Beneteau Group has continued to develop its business on the motorboat market, and is now one of the world's leading players.
On both sail and motorboats, the BENETEAU, JEANNEAU, LAGOON and PRESTIGE brands are able to offer more than 100 models ranging from 20 to 60 feet. The Group has one of the most prestigious names for the custom construction of luxury yachts: CNB. It is expanding its range in the segment for motorboats over 15 meters with Prestige Yachts and Monte Carlo Yachts.
The Group is also a leading player on the European leisure home market.
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