Please select your home edition
Edition
Barz Optics - Kids range

BarzOptics ramps up marketing in the US and sponsorships

by Jeni Bone on 7 May 2011
Kevin Barr, managing director of BarzOptics. Bob Wonders
In the lead up to Sanctuary Cove International Boat Show, Barz Optics is looking forward to the launch of two products, and planning for an all out US assault in the second half of 2011.

'The US is our focus this year,' says Kevin Barr, owner of Barz Optics. 'We have found the sailing market is a lot more recession proof than the motor boat segment,' he adds, surmising that sailors are possibly self-funded retirees or died-in-the-wool dedicated.

Off the back of a successful METS 2010 and the Pacific Sail Expo in San Francisco in October, Kevin will be attending the Newport Rhode Island show in September, as well as the US Sail Boat Show in Anapolis and METS in Holland in November.

From METS in November, Kevin signed up international distributors in Norway, Belgium, Holland and Italy.

Closer to home, Barz Optics will sponsor four major activities over the next couple of months.

Barz Optics has outfitted the complete Save Our Seas crew for their record attempt. Ian thompson the founder of SOS Australia is due to leave Sydney this weekend with Jim Cooney (owner of Brindabella) and 15 crew to sail Brindabella the iconic yacht non stop around Australia to break the current record of 26 days. To bring awareness of the impact that plastic bags have on our ocean environment.

Barz Optics is onboard to supplying sunglasses for the Best Expedition in the World. Ben Southall the winner of Tourism Qld’s Best Job In the World campaign, is due to start the Best Expedition in the World, sailing and paddling a Hobie Mirage outrigger kayak from 1770 to Cooktown over winter. Ben will follow Captain Cook’s Journey through the Great Barrier Reef. Ben’s kayak has been sponsored by Sunstate Hobie, his support vessel by Sunsail and his parents will drive the coast in a motorhome from Apollo manning his website as they go.

The company is also involved in the Honda Over the Top venture. Peter and Phillip Jenkins will travel from Sydney to Perth via Cape York (9500km) in a 8.5 metre rubber duckie, promoting awareness of Prostate Cancer and the need for men to be double tested.
Barz Optics will sponsor the guys as well as supplying them with sunglasses to raffle at each of their 26 stopovers. The expedition aims to raise $200,000 for research. More at overthetop.com

Barz Optics will also supply polarised sunglasses to the Australian team of sailors and officials for the Special Olympics in Greece later this year.

At Sanctuary Cove, Barz Optics will launch the Badu range, RRP $95, with photochromatic polarised lenses, for marine and cycling markets. A fully-floating model will be ready by the Sydney International Boat Show in July and will be a boon for all people engaged in water sports and activities.
Barz Optics will have two booths at the show – one on Masthead Way and the other on A Arm on the marinas. Industry and exhibitors can display their ID or passes and receive 25% off the Barz Optics range of sunglasses during the show.

More at www.barzoptics.com
Barz Optics - Melanin LensesBarz Optics - San Juan Worlds Best EyewearBarz Optics - Kids range

Related Articles

A Q&A with Olympic champ Malcolm Page about his new job at US Sailing
I recently talked with Malcolm Page, US Sailing’s newly hired Chief of Olympic Sailing, to learn more about his new job. Malcolm Page (AUS; 44) is a hyper-talented Men’s 470 sailor who won two Olympic gold medals (2008 and 2012) sailing with two different skippers, as well as seven World Championship titles, and who has long studied under the legendary Ukrainian coach Victor Kovalenko. I recently talked with Page, who was just hired as US Sailing’s new Chief of Olympic Sailing, to learn more about his new job.
Posted on 5 Dec
America's Cup - Kiwi lodges Appeal against Jury in San Francisco Cup
Former Oracle Team USA crew member, Matthew Mitchell (NZL) has lodged an Appeal against a Decision to dismiss his case Former Oracle Team USA crew member, Matthew Mitchell (NZL) has lodged an Appeal against a Decision to dismiss his case taken against the International Jury for the 34th America's Cup in San Francisco. On October 28, 2016, US District Judge Vince Chhabria dismissed Mitchell's claim against the five-person International Jury on the basis that it was lodged too late.
Posted on 2 Dec
A Q&A with Nick Bice about the recent changes for the 2017/2018 VOR
I caught up with Nick Bice, the VOR’s director of boats and maintenance, to learn more about the VOR’s new directions. I recently had the pleasure of hearing Nick Bice, the Volvo Ocean Race’s director of boats and maintenance, deliver a keynote speech to an audience of marine-industry professionals and official Volvo Ocean Race suppliers at the 2016 METS trade show in Amsterdam. I caught up with Bice after his presentation to learn more about the new directions that the race is taking for its thirteenth edition.
Posted on 28 Nov
A Q&A with Sharon Green about the prep work that ensures great images
I talked with ace photographer Sharon Green to learn more about the prep work that goes into each image that she snaps. I caught up with ace photographer Sharon Green at the 2016 Alcatel J/70 Worlds to learn more about the behind-the-scenes preparation work that goes into each image that she snaps. While some of Green’s tips are specific to professional shooters (e.g., helicopter time or juggling multiple camera bodies), plenty of amateur lensmen will be well served to consider Green’s racecourse-proven tips.
Posted on 23 Nov
Dockside with CQS - radical, revamped supermaxi up close
The revamped supermaxi CQS is currently in Auckland's Silo Marina, ahead of her first race on Friday The revamped supermaxi CQS is currently in Auckland's Silo Marina, ahead of her first race on Friday - the White Island Race which will double as Rolex Sydney Hobart Qualifier. Originally the 90ft Nicorette designed by South African Alex Simonis, the new project to upgrade to a 100ft supermaxi has been led by Brett Bakewell-White (NZ) and Bakewell-White Yacht Design.
Posted on 22 Nov
Gladwell's Line - President Croce caught at helm in Perfect Storm
No real surprise that incumbent President Carlo Croce (ITA) was unseated mid-way an eight-year term After a year or more punctuated with issues that should not have happened, it is no real surprise that incumbent President Carlo Croce (ITA) was unseated mid-way through what should have been an eight-year term. Also gone is one of his lieutenants, Chris Atkins (GBR) as Vice President, who remarkably polled 13th out of the 15 candidates.
Posted on 15 Nov
Gladwell's Line -The America's Cup settlement deal
The 'News' today that Emirates Team New Zealand has won their case before the Arbitration Panel is not news The 'News' today that Emirates Team New Zealand has won their case before the America's Cup Arbitration Panel is not new - Sail-World reported the same story in the first and second weeks of September. The Hearing on the amount of compensation to be paid is yet to be held. So far we have been unable to discover a date if indeed one has been set. Maybe next year?
Posted on 11 Oct
Debriefing the 2016 J/70 Worlds with Winning Skipper Joel Ronning
I talked with Joel Ronning after the 2016 Alcatel J/70 Worlds to learn about his team’s win at this high-level regatta. Since its inception in 2012, the J/70 has become the most popular One Design boat in decades, with 1,100+ boats sailing in myriad countries. Some 68 boats from 15 countries arrived on San Francisco Bay last week to determine bragging rights at the 2016 Alcatel J/70 Worlds. I caught up with Joel Ronning to learn more about the Catapult team’s road to becoming the 2016 J/70 World Champions.
Posted on 5 Oct
Rio 2016 - America's Cup champ says Paralympic racing is closest ever
Twice America’s Cup champion, Rick Dodson is extremely impressed with the standard of racing in the three man Sonar Twice America’s Cup champion, Rick Dodson is extremely impressed with the standard of racing in the three man Sonar keelboat class at the 2016 Paralympics in Rio de Janeiro. The regatta is being held in Guanabara Bay on three of the courses used for the Olympic Sailing Regatta in August.
Posted on 13 Sep
Debriefing the Rio 2016 Olympics with Team USA’s Helena Scutt
I talked with Team USA’s Helena Scutt to hear about her Olympic experience, and to learn more about her post-Rio plans. The 49erFX was introduced to Olympic circles when it replaced the Women’s Match Racing event following the 2012 Games. Not surprisingly, it drew high-performance sailors for the Rio 2016 Olympics, including Team USA’s Paris Henken and Helena Scutt. While Henken and Scutt were Olympic first-timers, they put on a strong show. I caught up with Scutt to hear more about her Olympic experience.
Posted on 8 Sep