Please select your home edition
Edition
Marine Resource 2016

Aussie dollar motivates online shoppers - in all categories

by Jeni Bone on 29 Mar 2011
australian dollars .. ©
The Aussie dollar hit an all-time, post-float high this week - hovering around $1.02 - largely driven by 'risk sentiment trends' in market circles and a firm correlation with the MSCI World Stock Index.

This means, that with confidence under assault from multiple fronts in the week ahead - Bahrain, Libya, Japan - world events are likely to bump the currency along for the ride.

Locally, it has proven a boon for online shopping, from Woolies and Coles e-supermarket orders to pricey and prestige goods like boats, houses and cars.

For Australian retailers, the dollar's rise is a 'double-edged sword', Australian Retailers' Association Russell Zimmerman said. 'The real problem is that we are getting a deflation in the price of goods. For electrical goods, it's a 25 to 30 per cent deflation. You have to get more products through your door to maintain a dollar margin that you are used to.'

The strong dollar is likely to place pressure on the Reserve Bank to raise interest rates, and a rise would reduce consumers' spending power and increase retailers' finance costs, Zimmerman observed.

Shopping online from US websites has also become more attractive for Australians, eager to flaunt their pumped up currency on supposedly 'good deals'.

But all that glisters, as they say. The big brands in the marine sector are united in their sentiment that it's a case of 'buyer beware'.

Damien Weber, head of sales and marketing at Navico, observes that everything is on sale on the net. 'It's happening with boats, consumer goods, electronics. Brands and etailers are competing on price. But this is how it has been for a long time.'

Navico dealers have not noticed a marked fluctuation in trade, says Weber. 'But in the case of electronics, if you bring in anything over $1000, you are liable for duty. We tell people at boat shows and through our dealers that they need to be cautious.'

There's also the problem of US goods being fitted with US maps, in the case of Lowrance HDS units for example. 'They are regionalised,' explains Weber. 'If you bought one online, you would then have to buy local charts, so it becomes complicated and expensive.'

Another thing to consider is the metric system. US units are in Fahrenheit and Feet, whereas the majority of Aussies are comfortable with Celcius and Metres.

Fortunately for Navico and its coterie of brands, 'consumer are spending'. Says Weber: '10' units are selling very well. People are showing confidence and tend to be spending from high end trailerboat upwards.'

Leigh Francis from All Marine Spares reports that there is a lot of talk of 'good deals overseas', but people need to realise they have to return any parts they import to the US for warranty issues. 'Warranty is owned by the importer. In this country, it's regarded as the manufacturer. If you approach the States, it gets very tricky. Internet sellers are often faceless, officeless entities. Locally, dealers are reluctant to handle problems that can arise with electronics and parts. Very often they don't want to know, and would you blame them?'

Serial numbers can differ from market to market, year to year, particularly with electronics.

'Being trade only, we hear that our customers are experiencing this. We have customers who say to their customers, if you want to bring it in, that's fine. But I won't fit it in case it fails. If you try and fix it you will void your warranty and blow any margin you made because you're the importer. We need to spell it out to consumers - there will often be problems and they will be stuck with an expensive bargain.'

In contrast, Francis recommends that local dealers and retailers are a good source of information and after-sales service. 'There's profit factored in to the price, which covers warranty. If it's too good to be true, it generally is.'
Ancasta Ker 40+ 660x82Barz Optics - Melanin LensesWildwind 2016 660x82

Related Articles

A Q&A with US Sailing’s Malcolm Page about the Sailing World Cup Miami
I spoke with Malcolm Page, US Sailing’s Olympic chief, about the team’s performance at the 2017 Sailing World Cup Miami I talked with Malcolm Page (AUS), a two-time Olympic gold medalist in the Men’s 470 class and the chief of Olympic sailing at US Sailing, to get his pulse on the team’s performance at the 2017 Sailing World Cup Miami and discuss some recent coaching changes within the Olympic-sailing program.
Posted on 20 Feb
America's Cup - Emirates Team NZ give first look at the pedaling AC50
Emirates Team New Zealand formally christened their new AC50 America's Cup Challenger on a rainy Auckland afternoon. Emirates Team New Zealand formally christened their new AC50 America's Cup Challenger on a rainy Auckland afternoon. The team has been sailing for the previous two days making news headlines after it was revealed in Sail-World.com that the AC50 would become only the second yacht in America's Cup history to use pedal power.
Posted on 16 Feb
America's Cup - Kiwis sign Olympic Cyclist for the Tour de Bermuda
Ttop cyclist Simon van Velthooven, a 2012 Olympic Bronze cycling medallist had been signed by the America's Cup team Emirates Team New Zealand put in a second foiling display on Auckland's Waitemata harbour ahead of the official launching of their AC50 tomorrow. With brighter skies the cycling team took their places on the pedalstals and used leg power to provide the hydraulic pressure necessary to run the AC50's control systems for the foils and wingsail.
Posted on 15 Feb
A Q&A with Shawn Macking about the StPYC’s Sailing Center and OD fleet
I talked with Shawn Macking, the StPYC’s waterfront director, to learn how the club is getting more people out sailing. I caught up with Shawn Macking, waterfront director of the St. Petersburg Yacht Club, via email to learn more about the club’s Sailing Center, its hefty investment in a new fleet of ten J/70s, and how the StPYC is using this infrastructure to expose more people to the sport we all love.
Posted on 13 Feb
A Q&A with Karen Angle about the 2017 Conch Republic Cup race to Cuba
I caught up with Karen Angle, executive director of the Conch Republic Cup, to learn more about this exciting event. If you’re like me and have arrived at saturation with winter’s cold rain and snow, imagine racing to Cuba as part of a 13-day cross-cultural event that’s designed to lower barriers of entry at a time when some Americans see a need for taller walls. I caught up with Karen Angle, executive director of the Conch Republic Cup, to learn more about this exciting event and the adventures it affords.
Posted on 23 Jan
A Q&A with Anna Tunnicliffe about her return to competitive sailing
I talked with Anna Tunnicliffe before the Sailing World Cup Miami to learn about her return to Olympic-class sailing. Anna Tunnicliffe won gold at the Beijing 2008 Olympics in the Laser Radial before shifting her sights to the Women’s Match Racing event for the London 2012 Olympics. Here, she came up shy of expectation and left sailing for the CrossFit Games, but now she is returning to her roots. I talked with Tunnicliffe before the Sailing World Cup Miami to learn about her return to Olympic-class sailing.
Posted on 23 Jan
A Q&A with Dick Neville, Quantum Key West Race Week’s RC chairman
I caught up with Dick Neville, Race Committee chair for the Quantum Key West Race Week, to learn more about the event. For the past 30 years, international sailors have gathered in Key West, Florida, each January for Key West Race Week, a regatta that has achieved legendary status due to its calendar dates, its location, and the impressive level of competition and racecourse management that this storied event offers. I caught up with Dick Neville, Race Committee chair for this year’s Quantum KWRW, to learn more.
Posted on 16 Jan
A Q&A with Daniel Smith, the Clipper Race’s new deputy race director
I talked with Daniel Smith, the Clipper Round The World Race’s new deputy race director, to learn more about his role. I was fortunate to sail with Daniel Smith [36, SCO], skipper of “Derry~Londonderry~Doire” for the 2015/2016 edition of the Clipper Round The World Race, when the fleet reached Seattle last spring. Now, Smith has been hired as the event’s deputy race director-a job that will test many of the skills that he polished as a skipper. I caught up with Smith via email to learn more about his new job.
Posted on 9 Jan
Rolex Sydney Hobart Yacht Race - Suck it up, sunshine!
The 72nd start of the iconic blue water classic had 300,000 spectators lining the foreshores of Sydney Harbour The 72nd start of the iconic blue water classic had 300,000 spectators lining the foreshores of Sydney Harbour, another two million watching on TV, and the constant buzz and whir of media helicopters overhead. 88 boats, from Australia, USA, UK, Germany, Sweden, Russia, Japan, Korea, China, oh and New Zealand, had lined up on three start lines.
Posted on 31 Dec 2016
Rolex Sydney Hobart Race - More merriment on the airwaves
Here are more examples of merriment on the airwaves between the boats and Hobart Race Control So on December 29, 2016, after the River Derwent had let just three boats home (Perpetual Loyal, Giacomo and Scallywag, all inside the old race record, she went to sleep for a lot of the day. This made it frustrating for the sailors, some of whom saw the lighter side. So after seeing some of those in Dark & Stormy, here are more examples of merriment on the airwaves between the boats and HRC
Posted on 29 Dec 2016