sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : America's Cup: Emirates confirm discussions over Team NZ naming rights
America's Cup: Emirates confirm discussions over Team NZ naming rights

'Exposure money can’’t buy - HRH Duke and Duchess of Cambridge Match Racing in the America’’s Cup monohulls on the Waitemata Harbour - April 11, 2014'    © Richard Gladwell    Click Here to view large photo

Team New Zealand have confirmed reports appearing in several New Zealand media on Tuesday that Emirates Airlines are working closely with the team to renew their naming rights sponsorship.

A news report on TV3 on Tuesday claimed that a trigger point for the airline, which has been a long-time sponsor of the team was the exposure they received from the visit by the Duke and Duchess of Cambridge, and images that went around the world of their match race on Auckland harbour.

The two former America's Cup yachts used in the two race series featured very prominent Emirates signage on the spinnakers - a sight that was picked up by a posse of 160 photographers from around the world. It was exposure that would not have happened without the airlines relationship with the team and occurred over four months after the 2013 America's Cup had ended.

Team New Zealand members on board the two yachts were also dressed in Emirates logo'd team clothing giving further exposure as they were caught in shot with Duke and Duchess.

Their Royal Highnesses the Duke and Duchess of Cambridge visit Emirates Team New Zealand to match race each other on version 5 America’s Cup Yachts NZL41 and NZL68. -  Chris Cameron-ETNZ©  

The fact that the Duchess of Cambridge won the regatta 2-0 was not lost on the world media. She has continued her America's Cup patronage with Ben Ainslie Racing.

The confirmation of the Emirates discussions are not expected to waver the NZ Government's stance towards further funding for the team - other than what has already been announced.

There is an election in New Zealand at the end of September. While the NZ National party is well ahead in the polls and preferred leadership rankings, under a quirk of the New Zealand electoral system, they now have a zero majority, after the resignation of a coalition MP in early June.

International media follow the HRH Duke and Duchess of Cambridge Match racing in the America’s Cup monohulls on the Waitemata Harbour - April 11, 2014 -  © Richard Gladwell   Click Here to view large photo
Given that political situation, the National led Government will steer clear of any controversy, or taking a stance on an issue which could work against it electorally. It was their political opposition, the Labour party, who initiated the commercial relationship with Team New Zealand, giving the team a contract with NZ Trade and Enterprise which covered the 2007 and 2013 America's Cup campaigns.

In a charm offensive, spanning a seven minute prime time TV news item on Tuesday evening, Emirates Team NZ allowed the cameras into their Auckland base. It also featured an interview with skipper Dean Barker along with design team members, with questions being asked about financial offers they had received from other competitive teams. To see the TV3 news item click here

Later in the evening late night host, Paul Henry, ripped into Team NZ again waving a sheaf of letters claimed to have come from disaffected team members, none of whom would appear on camera or be named. Henry named former Team NZ tactician and Alinghi skipper Brad Butterworth as the person he felt should take over the running of the team. Butterworth has been a long time critic of Team NZ management going back to 2008 click here to see story and images. He again called for changes in the management of the team earlier this year in a TV interview, but wanted to see Dean Barket and the design team retained. Click here to view.

Oracle wins the 33rd America’s Cup, Brad Butterworth, Larry Ellison, Ernesto Bertarelli -  Carlo Borlenghi- Alinghi ©  


Brad Butterworth was one of several former Team NZ sailors, named by Oracle Team USA skipper Jimmy Spithill as options to manage the team for the next campaign. With one exception all of those named by Spithill left Team NZ in 2000 to join Alinghi and returned to Auckland in 2003 to win the Cup for Switzerland. Two of those named, in turn left Alinghi to join Oracle Team USA after the Deed of Gift Match in Valencia in 2010.

After a tumultuous week, the public support appears to be turning back in favour of Team New Zealand. However the team is yet to announce whether it will proceed with a Challenger for the America's Cup. No other teams are believed to have formally challenged yet, although potential Challengers from Sweden, Australia, New Zealand, Italy and Great Britain have secured initial funding and are in varying stages of design progress and sailing activities.

At this juncture in the 34th America's Cup, two of the three eventual Challengers had entered. Entries close in early August 2014, for the next America's Cup.


by Richard Gladwell


  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=123453

8:16 PM Tue 17 Jun 2014GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2016-2017 America's Cup

Related News Stories:

25 Jun 2014  America's Cup: Emirates Team NZ confident to mount Cup Challenge
25 Jun 2014  America's Cup: Artemis Racing expresses concern over Protocol aspects
23 Jun 2014  America's Cup: Butterworth - 'I just thought that I could help.'
22 Jun 2014  America's Cup: Coutts takes media to task over Protocol inaccuracies
21 Jun 2014  America's Cup: Director and backer says that Team NZ have the funds
19 Jun 2014  America's Cup: Barker and Burling to compete in different multihulls
19 Jun 2014  America's Cup: Coutts repeats offer of second AC62 for Challengers
17 Jun 2014  America's Cup: Can the Venue be other than the waters of the Defender?
17 Jun 2014  Gladwell's Line: Media crunch in the America's Cup
16 Jun 2014  America's Cup: Team New Zealand gets more traction than the All Blacks
MORE STORIES ...






News - USA and the World







International Moth Worlds - Mothballed on day 4 + Video by Mark Jardine / YachtsandYachting.com,




Gladwell's Line: A change of direction needed in the America's Cup *Feature by Richard Gladwell/Sail-World.com/nz,
























Anna Tunnicliffe set to compete at the CrossFit Games by Anna Tunnicliffe, Pittsburgh, PA
























Final day shakes up standings at Cape Panwa Hotel Phuket Raceweek by Cape Panwa Hotel Phuket Race Week 2014,








2014 Cape Panwa Hotel Phuket Raceweek - Waiting game on Day 3
International Moth Worlds: Thunderstorms delay racing on Day 1
Fuerteventura World Cup - Impressive tricks on day 1
2014 Governor's Cup - Two former winners in the finals
America's Cup: Iain Murray explains reasons for Australian withdrawal *Feature
Wilson and Roble remain number one match racers in U.S.
2014 ISAF Youth Match Racing World Championship - Set to start
PWA Pozo World Cup - Moreno twins dominate home spot
ISAF Youth Worlds - Record breaking regatta in Tavira + Video
Melges 32 European Championship - Robertissima remains out front
Farr 40 West Coast Championship - Italians take one-point lead
Melges 32 European Championship - Day 3 images by Carlo Borlenghi
New York Yacht Club Race Week - Marstrom 32 fleet off to anxious start
Melges 32 European Championship - Day 3 images by Max Ranchi
CYC Race to Mackinac - Cruising fleet sets sail in 106th edition
Team Alvimedica getting a touchup
PWA Pozo World Cup - Plenty of drama on day 5
ISAF Youth Sailing World Championship - Day 5 Videos
NYYC Race Week - High performance classes put on shoreside show
2014 Pacific Cup - 'Invisible Hand' the first boat to finish
Clipper Round the World Yacht Race - B.C.'s Eric Holden skippers wins   
America's Cup: Updates on Team Australia withdraw   
J/70 North American titles - Brian Keane moves to top of leaderboard   
2016-2017 America's Cup - Team Australia withdraws   
VX One North American Championship - Chris Alexander takes charge   
America's Cup: Team NZ disappointed, but on track after Australians go   
America's Cup: Hamilton Island decides not to proceed with Challenge.   
America's Cup: Challenger of Record withdraws from Regatta   
WWA Wakeboard National Championships head to Waco   
Farr 40 West Coast Championship - Day 2   
RP52 Scarlet Runner sails in San Francisco   
2014 Governor's Cup - Nevin Snow and team on form   
ISAF Youth Worlds - Americans claim silver medals in Tavira   
2014 Cape Panwa Hotel Phuket Raceweek - Day 1   
Melges 32 European Championship - Day 2 images by Carlo Borlenghi   
Windsurfing and Kiteboarding World Cup to take place on Fuerteventura   
ISAF Youth Worlds - Medals decided in thrilling Tavira conclusion   
7th Annual Swim for Cystic Fibrosis to take place July 21st   
Melges 32 European Championship - Day 2 images by Max Ranchi   
Cape Panwa Hotel Phuket Raceweek, Day 2 - It just keeps getting better   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT