sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : America's Cup Event Authority CEO talks to Valencia Sailing

America's Cup Event Authority CEO talks to Valencia Sailing

'34th America’s Cup - - Craig Thompson, America’s Cup Event authority CEO'    ACEA - Photo Gilles Martin-Raget ©    Click Here to view large photo

Top European sailing website, ValenciaSailing.com continues a series of interviews with the people in charge of shaping the 34th America's Cup in line with the vision of the current Defender, its owner Larry Ellison and its CEO Russell Coutts. We spoke with Craig Thompson, CEO of the America's Cup Event Authority, the body in charge of everything related to the pinnacle event of the sport, except for the racing itself.

Valencia Sailing: Can you briefly take us through your background and how you ended up becoming CEO of the America's Cup Event Authority ?

Craig Thompson: Most recently I was with TEAM Marketing in Switzerland and we were the agency that UEFA chose to set up the European Champions League. Myself and a number of colleagues started the Champions League, together with UEFA, back in 1992. We created the marketing platform and the concept for the Championship League, which we then implemented. I was with the Champions League from 1992 until 2003 when I left to take a break. After that I was involved with the set up of the Champions Hockey League in Europe, a European hockey league similar in style to the Champions League in football, then in several other projects and I finally joined the America's Cup just recently as CEO of the America's Cup Event Authority.

Valencia Sailing: From what I see you have no sailing background or at least you haven't been involved with any major sailing event prior to joining the America's Cup. Is that correct?

Craig Thompson: I had some experience with the 32nd America's Cup in Valencia when I did some consulting work both for America's Cup Management (ACM) and Alinghi. So, I do have a little bit of sailing experience but I wouldn't say I have any extensive experience in that sport.

Valencia Sailing: Do you think this factor could be a problem or at least a disadvantage?

Craig Thompson: To the contrary, I think it's an advantage, assuming that I'm surrounded by top sailing people that have extensive knowledge of the sport like Russell Coutts, Tom Ehman or Iain Murray. As long as there is people like that in the team it's an advantage havifng someone like myself or Richard Worth, Chairman of ACEA, that don't have an insider, intimate knowledge of the sport because we can look at it from a more objective viewpoint as sports marketers. We can look at the sport in terms of what needs to be done to make it friendlier for fans, television and the sponsors and that was exactly the role I had in the Champions League in football. Being an American myself, I came to Europe knowing very little about football (soccer) and I was managing the Champions League project for many years. I actually think there is an advantage to be not so familiar with the sport as long as you are surrounded by people that are very familiar with it.

For the rest of this story click here?nid=76321




by ValenciaSailing.com

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=76321

11:34 AM Fri 29 Oct 2010 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2013 America's Cup

Related News Stories:

09 Aug 2014  America's Cup: Former Artemis crew member says danger is being ignored
27 May 2014  America's Cup: Oracle Team USA under stress
23 May 2014  America's Cup: Oracle and Team NZ designers reveal AC72 secrets
22 May 2014  America's Cup: Artemis death verdict 'result of an human act'
10 May 2014  A year after the Artemis incident, the sailors tell of the pain
01 May 2014  America's Cup: Oracle and Team NZ tech insights - Free lecture tonight
16 Apr 2014  America's Cup: Expected de Ridder penalty should be reduced
14 Apr 2014  America's Cup: Dean Barker's Blog - A sail with the Duke and Duchess
12 Apr 2014  America's Cup: Coutts claims ISAF Jury on a crusade, backs Kiwi report
10 Apr 2014  America's Cup: Two Kiwis escape hometown action in AC45 rules ruckus
MORE STORIES ...

News - USA and the World



















2014 Rolex Big Boat Series - Farr 40 Day 4 by William Wagner, San Francisco
















































America's Cup: Luna Rossa sailing with two foiling AC45's + Video
Extreme Sailing: Emirates Team NZ retain second overall
ISAF Sailing Worlds, Santander - Rio Olympic Laser spots snapped up
Rolex Swan Cup - All set for final showdown
Upper Midwest sailors need help to take it to the next level
ISAF Sailing World Championships - RS:X action begins in Santander
ISAF Sailing Worlds, Santander - Americans rise in Laser and Radial
Extreme Sailing Series - A remarkable penultimate day’s racing + Video
Marseille One Design - GC32 GDF Suez unstoppable in the light
Rolex Swan Cup - Day 3 images by Carlo Borlenghi
ISAF Sailing World Championships - Images of the leaders in Santander
Rolex Big Boat Series - Good day for Double Trouble
Rolex Big Boat Series - Day 2 images by Erik Simonson
Royal Cup Marina Ibiza - TP52 fleet ready for tricky race tracks
Rolex Big Boat Series - Plenty maintains lead
2014 Asia Pacific Student Cup - Count down begins
Extreme Sailing Series: Live coverage of Day 3 - view here
Volvo Ocean Race 2014-15 - Going away
Volvo Ocean Race 2014-15 - Practice makes perfect
2014 J/70 World Championship - Contrasting conditions on Day 4
Rolex Big Boat Series - 50 years of big boat racing: a retrospective   
2014 Rolex Big Boat Series - Day 2   
Snipe Western Hemisphere and Orient Champ: Rios takes the Championship   
Volvo Ocean Race: Leg Zero signals start of the significant racing   
Extreme Sailing Series: Physically demanding racing for BAR on Day 2   
Emirates Team NZ: Holding second overall after Day 2 in Istanbul   
Extreme Sailing Series: A force to be reckoned with in Istanbul +Video   
ISAF Sailing Worlds - Day 1 images by Jesus Renedo and Pedro Martinez   
Marseille One Design: GC32's Armin Strom storms ahead on day 2 + Video   
ISAF Sailing World Championships - Racing underway in Santander +Video   
ISAF Sailing Worlds, Santander - Erika Reineke claims Radial race win   
Santander Worlds 2014 Mat Belcher (Part II) *Feature   
Rolex Swan Cup - Mistral keeps fleet shoreside   
PWA Cold Hawaii World Cup rescued by wave of local support   
ISAF Sailing World Championship, Santander - Opening ceremony images   
Volvo Ocean Race 2014-15 - Team Alvimedica geared up for Leg Zero   
J/70 World Championship 2014 - Healy surfs into lead   
2014 Rolex Big Boat Series - Day 1   
2014 Rolex Big Boat Series - Gripping first day on the Bay   
2014 Rolex Big Boat Series - Day 1 images by Erik Simonson   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT