Please select your home edition
Edition
Barz Optics - Kids range

America's Cup- Major free to air US television deal imminent - Coutts

by Richard Gladwell on 10 Feb 2012
Russell Coutts - Oracle Racing Guilain Grenier Oracle Team USA © http://www.oracleteamusamedia.com/
>br>In a media conference this morning, Russell Coutts revealed that a major television broadcast deal was imminent for the USA.

When pressed further Coutts said the deal was with one of the major US TV networks, and was a free to air package.

'Around November last year we gave the teams details of a comprehensive television package, and the events package around the America’s Cup – so the Challengers have some certainty as to what to expect. There is something like 30 broadcasters already signed.

'There is a major television broadcast contract in the final stages of negotiation in the US. It has been quite a complicated discussion. I haven’t been directly involved, but I have been getting reports on progress,' he added.

'This America’s Cup coverage is going to be exceptional in terms of exposure. However these deals to take time to finalize in terms of the details.'

'We all recognize the urgency, and I have been pushing for quite a while to announce something publicly – but the ongoing discussions haven’t really helped that. An announcement will be made soon.

'Frankly I think this will be one of the best, if not the best television broadcasts that the America’s Cup has ever had – certainly in the time that I have been involved.

'I personally think that the changes that we have made to the television production will change the way the world views our sport, and we have made massive changes', he added. 'It has taken time and a lot of effort from people like Stan Honey and his organization , but it has been worth it, and we will see some more changes for Naples (America’s Cup World Series has its next round in Naples, Italy in April).

'Now that the broadcasters have seen the footage, no-one is disputing the quality of the coverage – even from the ACWS events we held last year'

'The free to air broadcaster makes this a significant deal for the US market.'

Turning to the Youtube coverage Coutts said they had 5.8million views off just three ACWS regattas plus associated events, and the America's Cup channel. 'I know that there has been some problems with the Youtube broadcast in New Zealand for example. That conflict has been resolved for the future.'

'Youtube has been fantastic for the Cup. Our 5.8 million viewers is great for just three events, a lot of people think we have been running for years and years, but we have achieved that level of interest off just three events.'

Sail-World will run more from the Russell Coutts media conference later today and tomorrow, together with a second conference given by Regatta Director Iain Murray, yesterday.
Barz Optics - San Juan Worlds Best Eyewearupffront 660x82Wildwind 2016 660x82

Related Articles

Rio 2016 - America's Cup champ says Paralympic racing is closest ever
Twice America’s Cup champion, Rick Dodson is extremely impressed with the standard of racing in the three man Sonar Twice America’s Cup champion, Rick Dodson is extremely impressed with the standard of racing in the three man Sonar keelboat class at the 2016 Paralympics in Rio de Janeiro. The regatta is being held in Guanabara Bay on three of the courses used for the Olympic Sailing Regatta in August.
Posted on 13 Sep
Debriefing the Rio 2016 Olympics with Team USA’s Helena Scutt
I talked with Team USA’s Helena Scutt to hear about her Olympic experience, and to learn more about her post-Rio plans. The 49erFX was introduced to Olympic circles when it replaced the Women’s Match Racing event following the 2012 Games. Not surprisingly, it drew high-performance sailors for the Rio 2016 Olympics, including Team USA’s Paris Henken and Helena Scutt. While Henken and Scutt were Olympic first-timers, they put on a strong show. I caught up with Scutt to hear more about her Olympic experience.
Posted on 8 Sep
A Q&A with Peter Bresnan ONE Palma’s founder and director
Sail-World interviewed ONE Palma’s founder Peter Bresnan to learn about the company’s partnership with McConaghy Boats For the past eight years, ONE Palma (formerly OneSails Spain) has been building a strong name, first as a sailmaker and later with refit work. Recently, ONE Palma and McConaghy Boats-legendary boatbuilders who have crafted some of the planet’s fastest sailboats-entered a business partnership. I caught up with Peter Bresnan, ONE Palma’s founder and director, to learn more about this new direction.
Posted on 2 Sep
America's Cup - Emirates Team NZ train late on the Waitemata Harbour
Emirates Team NZ were out for a training session that ran into the early Thursday evening. Emirates Team NZ were out for a training session that ran into the early Thursday evening. The team were sailing their recently launched AC45 Surrogate test boat which features an articulated rudder gantry - taking the AC45 close to the geometry of the AC50 to be used in the 2017 America's Cup.
Posted on 1 Sep
Dateline Rio - Sailing Olympics review - as good as it gets?
The Rio Sailing Olympics was widely judged to have been the best of recent times. The Rio Sailing Olympics was widely judged to have been the best of recent times. The weather was better than Weymouth and Qingdao, the courses more varied, but from a working media perspective, it was the people running the Rio regatta who really made the difference.
Posted on 26 Aug
Rio 2016 - Plain speaking by triple-medalist on Olympic sailing moves
Triple Olympic medalist, Santiago Lange has been on the sharp end of changes made to Olympic classes and formats Santiago Lange, a six-time Olympian and Bronze medallist in the 2004 and 2008 Olympics, won his third medal – Gold sailing in the Nacra 17 class. With that length of experience at an Olympic level, having sailed the Laser, Tornado and now Nacra 17 classes his comments on the future shape of the Olympic regatta was one of the highlights of the Medallists Media Conferences.
Posted on 25 Aug
An Q&A with Steve and Heidi Benjamin about the NYYC’s 2016 Queen’s Cup
Sail-World caught up with Steve and Heidi Benjamin to learn more about Heidi’s historic win in the NYYC’s Queen’s Cup. When it comes to U.S. Grand Prix sailing, it’s hard not to encounter the names of Steve and Heidi Benjamin. The two highly polished sailors have been successfully campaigning their series of yachts, named SPOOKIE, for years, starting first with a Carkeek 40 and progressing to their TP52. I caught up with Steve and Heidi to learn more about Heidi’s historic win in the NYYC’s Queen’s Cup
Posted on 19 Aug
Rio 2016 - Images of the penultimate race in the Finns - Scott wins
Sail-World's Richard Gladwell was on the water for the final race of the Qualifying Series of the Mens Finn Sail-World's Richard Gladwell was on the water for the final race of the Qualifying Series of the Mens Finn, in what potentially could have been Giles Scott's (GBR) Gold medal winning race. In the end, the current world champion won in style.
Posted on 15 Aug
Rio 2016 - Images from the Mens RS:X Medal Race
Sail-World's NZ Editor, Richard Gladwell, was on the water at the Medal Race for the RS:X class Sail-World's NZ Editor, Richard Gladwell, was on the water at the Medal Race for the RS:X class won before the race by Dorian van Rijsselberghe (NED) without needing points from the Medal Race. Nick Dempsey (GBR) was second on a similar basis.
Posted on 15 Aug
Rio 2016 - Sailors talk of Life at the Extreme on the Atlantic Ocean
Certainly the Volvo Ocean Race catchcry of Life at the Extreme is not a phrase associated with the Sailing Olympics. The 470 crews were suffering the mixed emotions of survival of an extreme test by nature, the cold, and for some elation at their placings, after Thursday's battle for survival. In conditions that looked more out of the Volvo Ocean Race, than an Olympic sailing regatta, crews battled 20kt plus winds and Atlantic Ocean rollers that towered up to four metres.
Posted on 13 Aug