Please select your home edition
Edition
upffront 728x90

Advertising just ain’t what it used to be

by Guy Nowell, Sail-World Asia on 16 May 2008
Vectis Sailcloth ad, Seahorse issue 50, Jan/Feb 1979 Vectris Sailcloth

A friend was ‘surfing’ through some back numbers of Seahorse the other day – the Jan/Feb 1979 issue No 50 (price: 50p) to be precise. Seahorse we have always taken to a very right and proper and serious magazine, and the decorum and taste of the RORC is of course beyond doubt. Which is why we were delighted (sorry, that should be ‘shocked’) to be introduced to the Vectis Sailcloth ad on the centre spread of the magazine.

Clearly the Solent was the place to be for sailcloth in 1979, although we suspect that the photos were not taken in Jan/Feb. ICI Terylene and Vectis are to be congratulated on a few well-placed stickers and some snappy copywriting:

'A superior range of cloths that every yachtsman can rely on, whether it’s for a solo transatlantic, or to get the wife and kids home in time for tea.' Either of these your wife? Or are they your kids? Can we come home for tea, too?

Hey, they’ve even got a Queen’s Award for Export Achievement! We just never knew that sailcloth could be presented so attractively. Anyone for a roll in the half-ounce?
InSunSport - NZSchaefer 2016 Ratchet Block 660x82Colligo Marine 660x82

Related Articles

Indispensable Sunscreen Tips
This is the second part of a three-article series on sailors and the sun This is the second part of a three-article series on sailors and the sun Dr. Steve Horwitz has been an active PHRF, Lightning and Etchells sailor for quite awhile. While most sailors on Biscayne Bay are used to seeing him at the helm of Widespread Panic, he crewed for years before he became a dermatologist.
Posted on 26 Apr 2009
Skin Cancer - the Reality of being a Fair-Skinned Sailor
'One of the first skin cancer screenings was during 2001/02 stopover for the Volvo Ocean Race,' said Dr. Steve Horwitz 'One of the first skin cancer screenings that I did at a regatta was during the 2001/02 Miami stopover for the Volvo Ocean Race,' said Dr. Steve Horwitz. Steve is sailing’s skin doctor. He has been practicing dermatology in Miami for over three decades and has been sailing on Biscayne Bay for longer
Posted on 24 Apr 2009
Vestas Sailrocket - Out of time and at the bitter end
We did all we could as the weather once again played games with us. Vestas Sailrocket is attempting to break the World Sailing Speed record on Walvis Bay in Namibia. Their time period for attempting this record has come to an end. Latest from Paul Larsen. We did all we could as the weather once again played games with us.
Posted on 20 Apr 2009
Curtain raised on the new l’Hydroptère.ch
l’Hydroptère.ch the new lab boat will be a trial platform on a reduced scale for the future Hydroptère maxi On Wednesday during a press conference organized in Lausanne, on the campus of the Swiss Federal Institute of Technology, which is the scientific adviser of the project, Alain Thébault and a part of his team unveiled the drawings of l’Hydroptère.ch
Posted on 18 Apr 2009
Vestas Sailrocket record attempt - And the answer is ...
Did we or didn't we???? We did a 45.68 knot 500 meter average and peaked at 47.6 something... Did we or didn't we???? As I sit here writing this and stuffing a basic chicken and cheese roll nto my mouth, Helena sits down the other end of the container trying to work out if we just broke the nautical mile record or not. I know it was close... We did a 45.68 knot 500 meter average and peaked at 47.6 something...
Posted on 10 Apr 2009
Vestas Sailrocket posts second fastest nautical mile run on record
Yesterday Vestas Sailrocket effortlessly posted the second fastest nautical mile run ever. Yesterday Vestas Sailrocket effortlessly posted the second fastest nautical mile run ever. Whilst yesterday was a bit light to hit top speeds, conditions were pretty ideal to ramp up the check-out of Vestas Sailrocket in preparation for what is to come...
Posted on 1 Apr 2009
Yacht Racing Design and Technology Symposium for 2009
Organisers of the World Yacht Racing Forum have announced the addition of a Yacht Racing Design & Technology Symposium Informa Yacht Group, organisers of the World Yacht Racing Forum have announced the addition of the Yacht Racing Design & Technology Symposium to run parallel to this year’s Forum, 9-10 December at the Grimaldi Forum in Monaco.
Posted on 1 Apr 2009
New World Speed Record- Macquarie Innovation breaks 50 - hits 54 knots
Simon McKeon and Tim Daddo leapt back into the history books Thursday when Macquarie Innovation averaged 50.43 knots Australian sailors Simon McKeon and Tim Daddo leapt back into the history books Thursday night when Macquarie Innovation powered down the Sandy Point speed course, near Wilsons Promontory in Victoria, at an average speed of 50.43 knots
Posted on 28 Mar 2009
Cowes Week to go ahead without sponsor
It’s business as usual for the world’s oldest and largest sailing regatta, Cowes Week It’s business as usual for the world’s oldest and largest sailing regatta, Cowes Week. The team at Cowes Week Limited, the organisation behind the world famous event, announced today that despite no new title sponsor being signed to date, they want sailors and spectators alike to rest assured the regatta will sail ahead as usual
Posted on 23 Mar 2009
Unlucky Friday 13th crash for Vestas SailRocket and Paul Larsen
Vestas SailRocket crashed at high speed and injuries to Paul Larsen, while attempting a world record run On Friday the 13th, the Vestas SailRocket team scheduled another world record attempt, which resulted in Vestas Sailrocket crashing at high speed and injuries to Paul Larsen. Larsen was hospitalised, but later released. Larsen was shaken but is determined to carry on.
Posted on 16 Mar 2009