Please select your home edition
Edition
Bakewell-White Yacht Design

AIMEX and SYBA to launch Australia Unlimited brand in Monaco

by AIMEX/SYBA on 13 Sep 2011
CEO of AIMEX, Mary-Anne Edwards. Jeni Bone
Australia’s premier internationally focused marine industry organizations, the Australian International Marine Export Group (AIMEX) and Superyacht Australia, are putting their joint weight behind a strong Australian presence at the 2011 Monaco Yacht Show this month.

To ensure a high profile at this event, AIMEX and Superyacht Australia are launching for the first time to the marine sector the new Australia Unlimited brand.

Building Brand Australia is an Australian Government program to better communicate our credentials as a world business partner and global citizen. In 2010 the Australian Government endorsed Australia Unlimited as the consistent branding approach that reflects the broader capability of contemporary Australia.

Developed by global advertising agency M&C Saatchi following industry consultation, a public tender and extensive international and domestic research. Research was run in 14 countries and with 14,000 participants.

Like Australia’s new branding, the Australian Superyacht and marine industry represent a dynamic Australia.
The Australian marine industry has earned its place on the world stage through innovation and technology. Australia’s superyacht sector and related services are world leaders.

Highlighting the strength of the marine industry in Australia, the stand will showcase a number of the country’s leading marine manufacturers, yacht builders and refit specialists including Coursemaster Autopiliots, Hydrive Engineering, Muir Winches, Azzura Marine, Rivergate Marina & Shipyard, VEEM Propellers and Stormy Australia. The stand will also promote Australia as an idyllic cruising destination, profiling the entire Australian Superyacht industry and its capabilities.



Ocean Media, publisher of the well known Great Southern Route and acclaimed Ocean Magazine will also be at Monaco promoting the Australian superyacht industry and their publications which are targeted at the Superyacht sector.
Superyacht Australia Chief Executive MaryAnne Edwards says 'This is an exciting opportunity to showcase the innovation of Australian marine manufacturers, and raise Australia’s profile as a destination for international superyachts. Our aim is to ensure Australia is on every superyacht cruising itinerary.'

Highlighting the significance of this event for Australian companies Superyacht Australia will be joined on the stand by Dr Nicholas Baker, Trade Commissioner & Counselor Commercial Austrade, Australian Embassy Paris.

The Australian International Marine Export Group (AIMEX) is the peak body for the Australian Marine Export Industry, which generates over 1.2 billion dollars a year for the Australian economy. Its primary purpose is to develop and promote Australia’s thriving Marine Industry to the world.

Established in 1999, Superyacht Australia (SYBA) was formed to develop a superyacht industry for Australia and to establish Australia as a preferred destination for the world’s fleet of luxury yachts.

More at www.aimex.asn.au

Bakewell-White Yacht DesignHelm Events 660x82Barz Optics - Melanin Lenses

Related Articles

Figaro Bénéteau 3 – The world’s first production foiling monohull
In 2019, as the Solitaire URGO celebrates 50th anniversary, the Figaro Bénéteau 3 will take over from its predecessor In 2019, as the Solitaire URGO– Le Figaro celebrates its fiftieth anniversary, the Figaro Bénéteau 3 will take over from its illustrious predecessor, the Figaro Bénéteau 2, which has been sailing the length and breadth of the French and Atlantic coasts since 2003.
Posted today at 9:45 pm
The Bridge – The Queen Mary – Essence of historical transatlantic race
The Bridge has invited the Queen Mary 2 to take part in an ocean challenge in a race against a fleet of giant trimarans On 2nd December, the press conference for the official launch of The Bridge was held in the prestigious setting of the Salle Turenne at the Hôtel des Invalides. The Bridge, a unique, festive, maritime, cultural and popular event, will take place from June 15th until the beginning of July 2017, in Nantes, Saint-Nazaire and New York.
Posted on 3 Dec
Mark Light appointed Race Director of Clipper Round the World Race
Mark replaces former Race Director Justin Taylor who decided to stand down after almost a decade with the company. With four years’ experience assisting the race planning, he is now looking forward to stepping up to the lead role, one of the most challenging that exists in global sailing.
Posted on 28 Nov
Predictwind release improved racing and cruising routing function
PredictWind has released a major upgrade to its Routing function, taking a much more graphic and interactive approach PredictWind has released a major upgrade to its Routing function, taking a much more graphic and interactive approach to what has been a black art of weather routing, used to chose the fastest route for racers or most comfortable route for cruisers.
Posted on 28 Nov
Only room for one at the top
The results of RMIT's (Royal Melbourne Institute of Technology) independent testing are in. The results of RMIT's (Royal Melbourne Institute of Technology) independent testing are in. Zhik® is the market leader in waterproof durability with a new standard that replicates the real world sailing environment and conditions. It is an astounding four times more so than the previous leader.
Posted on 28 Nov
Marine Resources job updates
The latest jobs in the marine industry Marine Resources specialises in filling job vacancies within the Leisure Marine Industry. We have a variety of recruitment services to suit all types of marine employer.
Posted on 18 Nov
Zhik Avlare wins 2016 METS DAME Award
Do you know a child or perhaps a dog or a cat that absolutely hates having a bath? Do you know a child or perhaps a dog or a cat that absolutely hates having a bath? Well here are a range of Men’s and Women’s tops that are so hydrophobic the only adjective that describes them is hate.
Posted on 17 Nov
Southern Spars at METS Trade Show, Amsterdam
Southern Spars is attending the METS Trade Show in Amsterdam, the Netherlands again this year. Southern Spars is attending the METS Trade Show in Amsterdam, the Netherlands again this year. On the stand this year we will have founder and director of sales, Mark Hauser, senior designer Steve Wilson, sales managers Dean Harper and Paul MacDonald, general manager Peter Batcheler and other sales and technical staff.
Posted on 14 Nov
Watersports ARFA Goggle from Barz Optics
When on the water and you're in the waves, then sometimes sunglasses alone just don't cut it. When on the water and you're in the waves, then sometimes sunglasses alone just don't cut it. This is where the Arfa sunglass / goggle comes into play - originally developed for surfing, but applicable for a number of watersports including sailing, windsurfing and jet-skiing.
Posted on 10 Nov
Olympian Bora Gulari joins Quantum Racing as helmsman for 2017
With owner-driver Doug steering the boat in Key West, Gulari will serve as strategist and begin training with the team. In January, when Quantum Racing toes up to the starting line at Quantum Key West Race Week, the crew will include Bora Gulari who is joining the team for the 2017 52 Super Series. With owner-driver Doug Devos steering the boat in Key West, Gulari will serve as strategist and begin his training with the team.
Posted on 10 Nov