Please select your home edition
Edition
Mackay Boats

AIMEX/Superyacht Australia members reach a world of business

by Jeni Bone on 12 Jun 2012
SCIBS 2012 - Mayor Tom Tate & international delegates AIMEX ©
Following a resoundingly successful ASMEX conference held at Sanctuary Cove in May, AIMEX and Superyacht Australia are building on the achievements of that event towards international presence at industry forums and shows.

MaryAnne Edwards, CEO of the organisation points out 'It’s significant that AIMEX and Superyacht Australia are able to support and promote the broader marine and manufacturing industries as one'.

As a result of ASMEX, and the fact that the superyacht sector is high on the Tourism radar, MaryAnne has been invited to attend the invitation-only Destination Q forum to be held in Cairns at the end of June where she intends to highlight the key issues facing the sector.

'Members of both groups will benefit from information since we have greater lobbying clout and more resources,' she adds.

According to MaryAnne, the marine industry has been off the radar of Tourism bodies for a period. 'We have the assurances that it’s now back on the radar.'

'We have been told by tourism heads and Ministers that the marine industry is a significant part of the Queensland economy and will be given attention it deserves. The government is looking at their vision for tourism in Queensland, aiming to double revenue by 2020. If you consider that Australia currently attracts 1% of global superyacht tourism, and yet the Great Barrier Reef and other destinations consistently rate among the top destinations for superyacht owners and charters, there is significant potential there.

'We know why we are not attracting greater numbers, and we aim to address those issues with the support of government.'

One of the major barriers to superyacht tourism is the legislation applied to vessels 35m and above. 'The 35m rule in certain areas deters superyachts. They are treated as passenger ships rather than privately owned yachts with only a handful of passengers. They are built to the highest standards and it’s proven they are low impact in terms of environmental concerns.'

Another key initiative driven by AIMEX with the support of the Gold Coast City Council was bringing in a number of international buyers to attend the ASMEX conference and Sanctuary Cove International Boat Show.

'The industry was extremely grateful for the foresight and support of the Gold Coast City Council. Some important deals have already been done and there will be more stemming from that event.'

The rest of 2012 and moving in to 2013 is scheduled with trade events around the world, the ideal vehicle for the promotion of AIMEX and Superyacht Australia members and their products.

At the Sydney International Boat Show, this year’s winners of the 2012 Australian Marine Export and Superyacht Awards will be announced at the annual Awards evening, 2 August.

Next on the calendar is the 2012 Monaco Yacht Show, 19-22 September.



'While space on our stand is already sold, we still have availability for what we call ‘walkers packages’. If companies want to attend and have their branding on the AIMEX/Superyacht Australia stand, they are able to use our stand as a base. Getting your brand known in global markets is essential to drive exports and trade shows are a key ingredient in the marketing mix.

'In these challenging times, if a company doesn’t want to invest a huge amount of money in appearing at a show, but still wants a presence in these key markets, AIMEX/Superyacht Australia can assist members.'

For Fort Lauderdale, the organisation offers the same opportunity for members.

For METS in Amsterdam in November , MaryAnne recommends companies get their bookings in early. 'Space sells out very quickly, as companies rebook based on success from the previous year. AIMEX hosts a significant networking event at the show which allows all exhibitors to meet key industry stakeholders and potential distributors or business partners.'

In 2013, first up on the calendar is the Dubai International Boat Show in March, followed by Shanghai in April. Other events are yet to be confirmed.

'It’s not automatic that we attend every event on the calendar,' MaryAnne explains. 'They are chosen based on who the show attracts in terms of visitors, as well as member demand for a presence in those markets and the potential for best results for our members.'

More at www.aimex.asn.au

NaiadProtector - 660 x 82Wildwind 2016 660x82

Related Articles

Gladwell's Line - Timeout in Bermuda and a decision OTUSA will regret?
With Emirates Team New Zealand's AC50 now in Bermuda and being re-assembled, it is time to take a breath With Emirates Team New Zealand's AC50 now in Bermuda and being re-assembled, it is time to take a breath from what has been a hectic couple of months, both in Auckland and Bermuda. The third major Practice Session has concluded in Bermuda. This was conducted almost entirely if winds of around 16-25kts - starting to get close to the top end of the range for the AC50's.
Posted on 20 Apr
America's Cup - Glenn Ashby on hitting the AC50's sound barrier
These boats are incredible. The performance that can be achieved in light airs is the amazing thing. The big difference between the AC72, the America's Cup Class, used in the 2013 America's Cup in San Francisco and the smaller AC50 to be sailed in Bermuda, lies in their light and medium air performance. 'These boats are incredible. The performance that can be achieved in light airs is the amazing thing. In 7-8-9-10 knots of breeze, you are sailing at 30kts at times.
Posted on 18 Apr
America's Cup - Bernasconi on expected winning factors in Bermuda
ETNZ's Technical Director, Dan Bernasconi has let out a few clues as to where he thought the differences might lie Emirates Team NZ's Technical Director, Dan Bernasconi has let out a few clues as to where he thought the differences might lie once the six teams entered in the 35th America's Cup. 'We have had a great run', he says. 'We've had a few hiccups along the way, as always. But the boat is going really well. We are getting through manoeuvres very well. And we think our straight line speed is good.'
Posted on 18 Apr
A Q&A with Nicole Breault about women’s match racing in the USA
I caught up with Nicole Breault to learn more about women’s match racing in the USA and about her upcoming Clinegatta. I caught up with Nicole Breault to learn more about the state of women’s match racing in the USA, and to also hear more about her upcoming Clinegatta, which is set to unfurl on the waters of San Francisco Bay this July, and which could be a great resource for other talented female match racers who are looking to sharpen their skills.
Posted on 17 Apr
America's Cup - Team NZ return fire at Coutts' social media bullets
Emirates Team New Zealand have corrected the allegations made by America's Cup organisers Emirates Team NZ have corrected the allegations made by America's Cup organisers in a media release on Thursday (NZT) over the team's daggerboard use. In the release, replayed by America's Cup Events Authority and Oracle Team USA CEO Sir Russell Coutts on his Facebook page. It was claimed that the Kiwi team had an issue with daggerboards and were using a rule they had not supported to keep sailing
Posted on 2 Apr
A Q&A with Charles Pessler, the regatta director of the legendary STIR
I corresponded with Charles Pessler, STIR’s regatta director, to learn about the event’s recent changes and evolutions. I recently corresponded via email with Charles “Chuck” Pessler, who is serving as the regatta director of the legendary STIR, to learn more about the changes and evolutions that have taken place at the event since my 2010 trip to racing paradise.
Posted on 22 Mar
New Pacific 52 class makes its debut in San Francisco
The first of two new-build Pacific 52's from Auckland's Cookson Boats is now sailing in San Francisco. The first of two new-build Pacific 52's from Auckland's Cookson Boats is now sailing in San Francisco. Invisible Hand for San Francisco's Frank Slootman replaces his earlier RP63 of the same name. She will soon be joined by a second Cookson build, Bad Pack (Tom Holthus) from the same moulds. A third, RIO 52 is for RIO 100 supermaxi owner Manouch Moshayedi.
Posted on 18 Mar
A Q&A with Chris Woolsey, regatta chair of the Miami to Havana Race
I talked with Chris Woolsey, regatta chair of the Miami to Havana Race, to learn more about this exciting race to Cuba. The 2017 Miami to Havana Race is set to begin on March 15 and promises high adventure-both sailing-related and cultural-for the sailors lucky enough to be participating in this historical-and for now legal-race. I talked with Chris Woolsey, regatta chair of the Miami to Havana Race and SORC race chairman, to learn more about this exciting race to Cuba.
Posted on 13 Mar
Gladwell's Line - Of Carnage, Characters and Colour
About this time of an America's Cup season, the sap begins rising as new boats are launched About this time of an America's Cup season, the sap begins rising as new boats are launched, and Cup fans get their first sight of the various team designers' response to the latest America's Cup Class rule. In the monohull days, of course, we initially only got a partial glimpse thanks to the shrouding practices adopted by all teams to hide the nether regions of their America's Cupper
Posted on 13 Mar
Caleb Paine on winning a US Sailing Rolex Yachtsman of the Year Award
I talked with Caleb Paine about his recent US Sailing Rolex Yachtsman of the Year Award and about his Olympic plans. On August 16, Caleb Paine broke the longest-running medal ceremony dry spell for American-flagged Olympic sailors since the 1930s when he captured a bronze medal in the Finn class at the Rio 2016 Olympics. I recently caught up with Paine on the phone to talk about his proud US Sailing Rolex Yachtsman of the Year Award and about his future sailing plans.
Posted on 10 Mar