sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : AC World Series Venice - Oracle Team USA joined by Lapo Elkann
AC World Series Venice - Oracle Team USA joined by Lapo Elkann

'AC World Series Venice - Oracle Team USA with Lapo Elkann'    © Guilain Grenier / Team USA    Click Here to view large photo

America's Cup World Series (ACWS) Venice, the penultimate event of the 2011-12 season, is now underway. Oracle Team USA Coutts was joined in racing by guest and creative entrepreneur Lapo Elkann.

Elkann visited the America’s Cup World Series – Venice and joined the first day’s racing with Russell Coutts, the most successful skipper in the history of the competition. As grandson of the late Fiat chairman and avid yachtsman Gianni Agnelli, Lapo Elkann is familiar with top-level racing and the America’s Cup. Lapo Elkann is President and Founder of Italia Independent and Independent Ideas.

Amongst its projects have been re-branding and collaborating with iconic brands such as Borsalino, Smeg, Diesel and Ferrari, as well as being closely involved with the re-launch of the Fiat 500 in 2007. His family owns Fiat Group.

'Transforming an iconic brand is close to my heart,' said Elkann. 'It’s exactly what we did with the Fiat 500. So I totally understand what has happened with the America’s Cup. With intelligent re-invention you can make something absolutely relevant for today whilst keeping its iconic status.'

Oracle Team USA Bundock led the first lap of the first race of the America’s Cup World Series – Venice with Elkann aboard.

'No question, Lapo enjoyed every second of it,' said Coutts, CEO of Oracle Team USA.

'These boats are definitely a lot of fun to sail.'

Before racing, Coutts showed Elkann the technology used to transform the television broadcast, including the Emmy Award-winning graphics-on-live vision system LiveLine.

Oracle Team USA website


by Tim Jeffery

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=97321

6:07 PM Thu 17 May 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2013 America's Cup
2011-12 America's Cup World Series

Related News Stories:

18 May 2012  America’s Cup World Series Venice - Exceptional day for Energy Team
17 May 2012  America's Cup: Red Bull Youth America's Cup announced
17 May 2012  America's Cup: Alinghi boss new General Manager for Oracle Team USA
16 May 2012  ACWS Venice - Oracle Team USA Spithill look to extend lead + Video
15 May 2012  America's Cup: Waka Racing's Phil Robertson takes China Team helm
14 May 2012  Arzaná City of Venice Trophy - Fast and furious
14 May 2012  Arzana’s City of Venice Trophy images by Carlo Borlenghi
13 May 2012  America's Cup World Series: New mobile app for sailing fans
13 May 2012  Arzana’s City of Venice Trophy - Images by Carlo Borlenghi
11 May 2012  America’s Cup World Series Venice - Switchover aboard Energy Team
MORE STORIES ...






News - USA and the World



Gladwell's Line: A change of direction needed in the America's Cup *Feature by Richard Gladwell/Sail-World.com/nz,




International Moth Worlds - Mothballed on day 4 + Video by Mark Jardine / YachtsandYachting.com,
























Anna Tunnicliffe set to compete at the CrossFit Games by Anna Tunnicliffe, Pittsburgh, PA
























Final day shakes up standings at Cape Panwa Hotel Phuket Raceweek by Cape Panwa Hotel Phuket Race Week 2014,












Fuerteventura World Cup - Impressive tricks on day 1
2014 Governor's Cup - Two former winners in the finals
America's Cup: Iain Murray explains reasons for Australian withdrawal *Feature
Wilson and Roble remain number one match racers in U.S.
2014 ISAF Youth Match Racing World Championship - Set to start
PWA Pozo World Cup - Moreno twins dominate home spot
ISAF Youth Worlds - Record breaking regatta in Tavira + Video
Melges 32 European Championship - Robertissima remains out front
Farr 40 West Coast Championship - Italians take one-point lead
Melges 32 European Championship - Day 3 images by Carlo Borlenghi
New York Yacht Club Race Week - Marstrom 32 fleet off to anxious start
Melges 32 European Championship - Day 3 images by Max Ranchi
CYC Race to Mackinac - Cruising fleet sets sail in 106th edition
Team Alvimedica getting a touchup
PWA Pozo World Cup - Plenty of drama on day 5
ISAF Youth Sailing World Championship - Day 5 Videos
NYYC Race Week - High performance classes put on shoreside show
2014 Pacific Cup - 'Invisible Hand' the first boat to finish
Clipper Round the World Yacht Race - B.C.'s Eric Holden skippers wins
America's Cup: Updates on Team Australia withdraw
J/70 North American titles - Brian Keane moves to top of leaderboard   
2016-2017 America's Cup - Team Australia withdraws   
VX One North American Championship - Chris Alexander takes charge   
America's Cup: Team NZ disappointed, but on track after Australians go   
America's Cup: Hamilton Island decides not to proceed with Challenge.   
America's Cup: Challenger of Record withdraws from Regatta   
WWA Wakeboard National Championships head to Waco   
Farr 40 West Coast Championship - Day 2   
RP52 Scarlet Runner sails in San Francisco   
2014 Governor's Cup - Nevin Snow and team on form   
ISAF Youth Worlds - Americans claim silver medals in Tavira   
2014 Cape Panwa Hotel Phuket Raceweek - Day 1   
Melges 32 European Championship - Day 2 images by Carlo Borlenghi   
Windsurfing and Kiteboarding World Cup to take place on Fuerteventura   
ISAF Youth Worlds - Medals decided in thrilling Tavira conclusion   
7th Annual Swim for Cystic Fibrosis to take place July 21st   
Melges 32 European Championship - Day 2 images by Max Ranchi   
Cape Panwa Hotel Phuket Raceweek, Day 2 - It just keeps getting better   
ISAF Youth Sailing World Championship final day preview   
AWT Pacasmayo Classic 2014 - Catching up with Levi Siver   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT