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AC China Team attracts a new generation of support

by China Team Media on 10 Aug 2011
Team China in the Speed Trials of the first America’s Cup World Series event in Cascais. 7/8/2011 - America’s Cup World Series - Day 2 - Cascais Chris Cameron/ETNZ© http://www.chriscameron.co.nz
China Team, the Chinese challenger for the 34th edition of the America’s Cup to take place in San Francisco in the summer of 2013, is delighted to announce that a number of Chinese entrepreneurs, along with their millions of young fans, are joining the China Team adventure by partnering and sponsoring the first World Series in Cascais. China Team will be ‘powered’ by mainly Chinese sailors on a Chinese-built boat (McConaghy’s, Zhuhai) when it competes in the America’s Cup in San Francisco.

China Team is thrilled to announce that Firefall is the official partner for China Team for the Cascais World Series Event. Firefall is the latest online gaming frenzy, created by Red5 Studios, Inc. 'Congratulations to China Team on becoming the China challenger for the AC34. We are very proud to be the Official Partner for China Team for the Cascais World Series, and will actively follow the China Team successes over the next 2 years' said Red5 Studios CEO Mark Kern.

Two others companies, Tony Studio and Mbaobao, have also joined as official sponsors for China Team for the Cascais World Series event.

Tony Studio, established in 1999, is the leading brand of styling industry in China. Tony Studio provides individual and tailor-made styling services to deliver style and modern sophistication at the forefront of the fashion industry to their exclusive clientele, under the vision of fashion superstar Tony Li. 'Tony Studio is excited to sponsor China Team, as Tony Studio and China Team share many values, such as sophistication, exclusivity, and success' says CEO Tony Li. 'We believe that China Team is well positioned to bring success to China in this prestigious sailing event'.

Mbaobao, the leading B2C handbag company, and one of the top ten B2C online vendors in China, has also embraced China Team. 'Just as a few years ago, we never thought that we could become who we are today, growing tenfold in just three short years, our dream is coming true; we believe that China Team has a dream and we want to be a part of that dream coming true as well, as it is the pride of the whole of China, not just China Team' says Mbaobao CEO Ye Haifeng.

'One of the main goals of the 34th America’s Cup is to extend the reach of the America’s Cup to a whole new and younger generation audience. China Team is delivering on this goal in China by attracting many younger generation entrepreneurs as partners and sponsors who are excited about China’s potential in sailing, especially in such a prestigious event as the America’s Cup' say Wang Chaoyong, Chairman of China Team. 'Unlike the traditional sponsors of the America’s Cup challengers, this new generation of companies can relate to the young Chinese sailors, training and getting ready to sail in the races around the world with China Team. Their reach among China’s younger generation is enormous, with millions of younger Chinese fans now getting to know China Team as well as the America’s Cup through these partners'.
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