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Southern Spars - North Technology

49er and 49erFX Classes Strike Partnership with Magic Marine

by Icarus Sailing Media on 1 Jul 2013
49er action from the 2013 Sail for Gold Regatta © Paul Wyeth / RYA http://www.rya.org.uk
The International 49er and 49er FX Classes are ecstatic to announce a long term partnership with Magic Marine, which sees the renowned sailing apparel manufacturer become Official Clothing Partner to the Olympic skiff classes.

The collaboration showcases a synergy of world class excellence. The 49er and 49erFX being two of the most exciting and dynamic of the Olympic Sailing Classes, whilst Magic Marine has an outstanding record of innovation, designing high performance technical sailing clothing for the market.

The partnership will be officially launched at the 49er and 49erFX European Championships, the first major event of the 2012-2016 Olympic Quadrennial, which get underway in Aarhus, Denmark from second to seventh of July 2013. The next event on the programme will be the 49er and 49erFX Worlds in Marseille, France from 21st to 29th of September 2013.

Confirming the partnership, Carrie Howe, Magic Marine's Marketing Director said, 'It feels like a great recognition of the strength and value of the technical sailing clothing Magic Marine has developed. The 49er and 49er FX Classes are a perfect fit and an appealing global sailing brand that will be great to work with. The start of an Olympic quadrennial is a great time to increase our commitment to Olympic Sailing and to add our support to the exciting world of skiff sailing. We are looking forward to racing with the 49er and 49erFX Classes and playing our part in backing Olympic sailing over the coming years.'

The sponsorship partnership will see the Magic Marine brand appear at all Championship venues, on the Championship websites, social media, media communications and across video distribution channels. Magic Marine will provide the 49er and 49erFX Class and sailors with a range of apparel and equipment and will also sponsor three of the top teams in each class. Magic Marine will also be offering on-site Championship merchandising.

'The International 49er and 49erFX Classes share a brand philosophy with Magic Marine,' commented Ben Remocker, Managing Director of the 49er and 49erFX Classes. 'We share a passion for sailing and both partners aim to offer technical excellence and an innovative approach to the sport, whether at the forefront of showcasing Olympic Sailing or equipping Olympic athletes with the technical clothing they need to deliver their best performances around the race track. The 49er and 49erFX Classes are proud to partner with Magic Marine.'

A catalyst in the partnership was Icarus Sailing Media, who brought the two partners together and will be responsible for the video production and media distribution for the 49er and 49erFX European and World Championships in 2013.
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