Please select your home edition
Edition
Bakewell-White Yacht Design

34th America’s Cup - Puma partners with Oracle Racing

by Lisa Ramsperger on 4 Aug 2011
04/08/2011 - Cascais (POR) - ORACLE Racing - Sailing Team - Americas’s Cup World Series Guilain Grenier Oracle Team USA © http://www.oracleteamusamedia.com/
America’s Cup World Series regatta in Cascais, Portugal starts on Saturday, August 6 and runs through to Sunday, August 14.

Extreme race performance demands exceptional technical clothing for Oracle Racing’s athletes. When they’re finished sailing the fastest boats in the world, the sailors want great chill-out gear ashore.

Global sportlifestyle brand Puma won the selection process to partner with Oracle Racing, defender of the 34th America’s Cup, as the U.S. team’s Official Sportswear and Technical Supplier. Puma will provide technical performance wear as well as training apparel and footwear for Oracle Racing’s world-class team. Additionally, Puma will produce Oracle Racing Team fan wear available for purchase during in-port activities and online.

'There was only one company for us. It was Puma. It’s a hot brand with seriously cool gear,' said Oracle Racing Skipper James Spithill during a press briefing today at the inaugural America’s Cup World Series regatta in Cascais, Portugal. The partnership will be built around a full design and development program to meet the exceptional demands athletes face while racing new high-speed America’s Cup wingsailed multihulls.

Puma continues to expand its sailing performance line, including gear tailored to the needs of the Oracle Racing team. Puma’s Sailing performance footwear, apparel and accessories have been created and tested by the world’s best sailors, under the most extreme conditions. The gear is appropriate for all weather conditions, featuring various types of layering made from highly durable fabrics.

Puma Sailing apparel is designed for comfort, with lightweight material and ergonomic shapes that ensure total freedom of movement. Puma’s Oracle Racing Team fan wear for men, women and children – including tees, polos and hooded jackets – will be made with sustainable materials and 'Cotton made in Africa.'

'For Puma, this is a great opportunity to align with a team on the cutting-edge of innovation,' said Antonio Bertone, Chief Marketing Officer for Puma. 'Oracle Racing is not only defending the Cup, but they are taking sailing to the next level – the boats are fast, the crews are dynamic and the racing is exciting to watch. This is the next step in developing the performance aspects of the sailing gear, along with connecting to a larger audience to spread the passion and joy of the sport.'


Oracle Racing’s CEO and four time America’s Cup winner, Russell Coutts, welcomed Puma aboard: 'It’s fantastic to have the most recognizable brand in sport sharing the vision for a faster and more exciting America’s Cup and to have Puma alongside us for the next three years in our bid to stay the champion team.'

'This will be one the toughest briefs ever given to a clothing company,' said Spithill. 'The guys onboard will have phenomenal aerobic work rate, with high body temperatures, whilst needing protection from drenching spray. Not only will boatspeeds exceed 30 knots (35mph/40kph) creating wind chill, but the clothing must be aerodynamically efficient for low drag.'

Oracle Racing’s James Spithill and Russell Coutts lead two crews contesting the inaugural America’s Cup World Series regatta in Cascais, Portugal. This is the first of the many competitions in which the defending champion will meet the challengers for the 34th America’s Cup.

Puma first entered the sailing category in 2008 when it developed a line of performance and lifestyle footwear, apparel and accessories for the Puma Ocean Racing entry which finished second in the 2008-09 round the world race. These early successes helped establish Puma as a credible sailing brand and paved the way for the Oracle Racing partnership. Puma is also the Official Sportswear Partner for the 34th America's Cup.





Oracle Racing website

NaiadProtector - 660 x 82Barz Optics - San Juan Worlds Best Eyewear

Related Articles

2017 RORC Caribbean 600 – More start images by Tim Wright
Tim Wright captured these stunning shots at the start of the RORC Caribbean 600. Tim Wright captured these stunning shots at the start of the RORC Caribbean 600 and along the course at St Barths, Barbuda and Redonda.
Posted today at 8:41 pm
2017 RORC Caribbean 600 start images by Tim Wright
Tim Wright captured these stunning shots at the start of the RORC Caribbean 600. Tim Wright captured these stunning shots at the start of the RORC Caribbean 600 and along the course at St Barths, Barbuda and Redonda.
Posted today at 6:18 pm
JJ Giltinan Trophy - 18ft skiff images from Race 2 in the fresh breeze
Michael Chittenden was riding on the Camera Cat for Race 2 of the JJ Giltinan Trophy for 18ft skiffs Michael Chittenden was riding on the Camera Cat for Race 2 of the JJ Giltinan Trophy for 18ft skiffs, and provided this image gallery for the day, in which Yamaha (NZ) took her second win from as many races in the seven race series. Today's race was sailed in a fresh offshore breeze, with yesterday's rain giving way to blue skies making for a magnificent day for skiff sailing.
Posted today at 11:22 am
18ft skiffs - Yamaha has second win on Day 2 of JJ Giltinan Trophy
NZ champion Yamaha team tightened the grip on the 2017 JJ Giltinan 18ft Skiff Championship NZ champion Yamaha team tightened the grip on the 2017 JJ Giltinan 18ft Skiff Championship with another stunning victory in today’s Race 2 of the championship on Sydney Harbour. With eyes set firmly on becoming the first New Zealand team to win the coveted crown on Sydney Harbour, David McDiarmid, Matt Steven and Brad Collins sailed another faultless race to win by 1m14s
Posted today at 9:43 am
Clipper Round the World - Meet the 2017-18 crew - Greg Schey
Greg Schey is well on road to achieving that dream, after completing third of four sail training levels this week “I’ve always wanted to sail around the world. Since I was knee high to a grasshopper, one thing that I’ve always said is that’s what I want to do.” Greg Schey, a 27-year-old doctor from Swansea, Wales, is well on the road to achieving that dream, after completing the third of four sail training levels this week ahead of setting off for full circumnavigation in the Clipper 2017-18 Race this summer.
Posted today at 4:37 am
18ft Skiffs - JJ Giltinan Trophy - Replay coverage - Race 2
Replay coverage of Race 2 of the JJ Giltinan 18ft Skiffs from Sydney harbour - sailing in 15kts Replay coverage of Race 2 of the JJ Giltinan 18ft Skiffs from Sydney harbour - sailing in 15kts
Posted today at 3:30 am
JJ Giltinan Trophy - More images from a funky Day 1 on Sydney Harbour
More images from Michael Chittenden from the first race of the 2017 JJ Giltinan Trophy on Sydney Harbour, Michael Chittenden was on the water for the first race of the 2017 JJ Giltinan Trophy on Sydney Harbour, sailed in a funky breeze, leaden skies and plenty of rain. Plus a 300 metre long cruise liner at one end of the course and a waka wall at the other
Posted on 25 Feb
Vendee Globe - Video of Conrad Colman finish in Les Sables d'Olonne
Scenes of Kiwi solo round the world racer, Conrad Colman taken at the finish of the Vendee Globe race Scenes of Kiwi solo round the world racer, Conrad Colman taken at the finish of the Vendee Globe race, which he completed under jury rig after being dismasted 700nm from the finish. In Foresight Natural Energy Colman became the first New Zealand sailor to complete the Vendee Globe, he also became the first in eight editions of the race to sail the entire race using only renewable energy sources.
Posted on 25 Feb
Vendee Globe - Heerema delayed by Biscay lows
With 16 boats now finished, eighth edition of the Vendée Globe becomes the race with greatest ever number of finishers. With 16 boats now finished, the eighth edition of the Vendée Globe becomes the race with greatest ever number of finishers. Until now it was the 2000-2001 edition, with 24 starters and 15 finishers, which saw the biggest number of starters reach the end of their race at the legendary South Nouch buoy.
Posted on 25 Feb
Bella Mente Racing starts 2017 season with major victory at RORC C600
Bella Mente Racing starts 2017 season off with major victory at RORC Caribbean 600 Bella Mente Racing, led by owner/driver Hap Fauth, launched its 2017 campaign season with a major victory this week, winning IRC Overall, CSA Overall and CSA 1 at the RORC Caribbean 600 in Antigua; The team took home coveted RORC Caribbean 600 Trophy for the IRC win as well as the Bella Mente Trophy, the team’s namesake award, for being first IRC yacht to finish that is wholly manually powered.
Posted on 25 Feb