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Auckland On Water Boat Show

25 And Counting- the 2013 Sanctuary Cove International Boat Show

by William Burton on 28 May 2013
Aerial - 2013 Sanctuary Cove International Boat Show Mark Burgin
Celebrating its 25th year, it’s clear that there’s no slowing down for the show anytime soon. It’s here to stay, with dates already penned in for 2014 and 2015. William Burton reports on the show's evolution and hears from those in the know what propels it towards the future.

There are always those events on the calendar that the marine industry counts down the days till it starts, planning and preparing.

Let’s get one thing straight: the Sanctuary Cove International Boat Show is one of those events. And so it should be.

Its a major show for consumers. whether you were looking to buy yourself a new boat over the weekend or just there for some sun and entertainment, the Sanctuary Cove International Boat Show had what you were looking for in spades.

But it’s important to know that the show wasn’t always as big an event on the boating calendar as it has become over the years. From a clearly business stand point; people who are looking to sell their products want to know if the show will do for them what butter does for toast. And so, understandably, building something of this magnitude takes a fine mix of time, money and enthusiasm.

The key to some of that time and enthusiasm is Exhibition Manager, Harry Davis who says that the last 25 years have gone in the blink of an eye.



'When I look at old yearbooks and programs it all seems like it’s another world really,' he said.

In its inception the show had fewer than 100 exhibitors as opposed to this year’s numbers of a total of 327 exhibitors and 127 boats on water. There’s no doubt that the show has grown and those numbers reinforce that.

Just like any show, the Sanctuary Cove International Boat Show has played host to companies that could be termed ‘regulars’. They’re the ones who have been there since the beginning. Two of those companies are Superior Jetties and TMQ Electronics.

Sales Manager, Leon Sines for Superior Jetties says that they’re back for more each year simply because the show works.

'It’s one of the biggest and best boat shows for sure,' he said.



Superior Jetties are a company that have exponentially grown over the 25 years that the show has been around. Originally starting as a domestic Australian based group, they have expanded and spread their web of success internationally now with manufacturing companies in China, Korea, Malaysia and the United Arab Emirates.

Sines says there’s no slowing down for the company either.

'We’re progressing through our Work, Play, Life motto. Work as in the industrial and mining sectors, play as in pontoons and marinas and finally life will be our life pod sector,' he said.

When asked about the life pod sector however, Sines remains tight lipped, for now at least.

'That’s in development,' he said.

TMQ Electronics has also been an enthusiastic part of the Show for its 25 years. Director for the company, Bevan Webber said that the Boat Show was a calendar event because it heralded the start of the year for boaters.



'It’s the start of the boat show season for Australia so basically everyone who’s in the marine industry comes to the show to display their products,' he said.

TMQ Electronics has similarly changed and developed over the 25 years that Sanctuary Cove has played host to the show. The group has introduced new ranges and new models while keeping the integrity of the original technology.

'We’ve actually added a few more ranges to our list of products,' he said.

When quizzed about the product that people are most interested in Webber doesn’t hesitate: 'Automatic target systems, simply because they try to provide more information about where everybody is on the water so there’s less chance of marine accidents,' he said.

TMQ Electronics’ goals are clearly effectively working if their sales are anything to go by.

'We’re basically just trying to keep up with the latest technology and keep contact with the customers,' he said.

Both Superior Jetties and TMQ Electronics are examples of how the show has grown and how, in conjunction, companies that have been with the show since the beginning have grown.

It’s clear that with the energy and atmosphere of the show this high after 25 years, Superior Jetties, TMQ Electronics and countless other boat companies are gearing up for many more shows at 'The Cove'.



Harry Davis says the reason the show prospers and survives is because there’s always going to be interest in the product - the boating lifestyle.

'Boating is a great way of spending time,' he said.

And he couldn’t be more right. Roll on the next 25 years and beyond.

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