Please select your home edition
Edition
Bakewell-White Yacht Design

Vendee Globe - Seventh edition generates benefits never reached before

by Vendee Globe on 26 Apr 2013
2012 Vendee Globe Olivier Blanchet www.oceanracing.org
Whilst the Vendee Globe awards ceremony approaches (May 11 in Les Sables d'Olonne with all the skippers) and will close this wonderful 2012-2013 Vendée Globe, the seventh edition of the round the world race, nonstop and unassisted generated benefits never reached before. Bruno Retailleau, President of the SAEM Vendée, presented them on Monday afternoon during a press conference at the Hotel du Department de La Roche-sur-Yon.

Exceptional intensity for the 2012-2013 Vendée Globe, which has generated records both at sea and on land. After 78 days, 2 hours and 16 minutes of navigation, François Gabart broke for the first time the mythical 80 days line, three hours later imitated by Armel Le Cléac'h for the smallest gap in history between the first two. Before killing the circumnavigation time record, the two skippers had improved different data: 24 hours distance record (534 miles) and Les Sables d'Olonne - Cape Leeuwin and Sables d'Olonne - Cape Horn lap for Gabart; Les Sables d'Olonne - Cape of Good Hope for Le Cléac'h. Arrived in eleventh position, only 26 days after the skipper of Macif, Alessandro Di Benedetto, he has 'improved' the difference between the winner and the last of the fleet (34 days between Auguin and Chabaud in 1997).

On land, the public's enthusiasm has never been that strong. During three weeks, the Sables d'Olonne village has attracted a million visitors and 300,000 were gathered in the Vendean harbor on November 10 to attend the start of the twenty skippers! During the race, 25,000 people visited the Race HQ in Paris Montparnasse. The day of the arrival of the first two, January 27, 150,000 spectators invaded Port Olona. In total, 300,000 people came to greet the sailors back in Vendee. Adding 175,000 visitors in the village between January 25 and February 10, the Vendée Globe captured a total audience of 1.8 million people!

Thanks to 14,000 articles, 12,500 radio subjects and 31,000 TV reports (290 hours), the Vendée Globe has generated an impressive media buzz. Thus, according to Kantar Sport, the event had a 6,000 UBM (Media Impact Unit) between November 2012 and February 2013, a figure that means that each French was potentially touched by 60 media which talked about the Vendée Globe. This is more than the Tour de France (4200 UBM) and Roland Garros (2500 UBM)!

The gross value of the advertising is around €180 million, only in France.


Despite a shorter race and a lower number of boats, the website has beaten all the records: 56M visits, 286M page viewed (this figure includes mobile apps) against 213M in 2008-2009, 9.3 million unique visitors, 30M videos viewed (16M in 2009), 4.2 million connections for the various live shows (departure, arrival, daily lives)...

The mobile application – which occupied the first place of the Apple Store free apps for a long time - has been downloaded 300,000 times on iPhone, iPad or Android, and generated 26% of the 286 million pages viewed.

77,000 fans attended the race on the Facebook page and have 19,000 followed it on Twitter where the Vendee Globe was a 'trending topic' (the most tweeted topic in France) during the press conference last September at the Mutualité in Paris, and during departure and arrival days.

About Virtual Regatta, 486,000 players were engaged in this virtual race, which represents 45% increase comparing to 2008 to 2009 (335,000).

65 broadcasters and four news agencies have issued images of the Vendée Globe in more than 190 countries, with 2.3 billion homes hit by the event! In total, the Vendée Globe has generated 738 hours of television show worldwide.

To celebrate this wonderful 2012-2013 Vendée Globe and greet once again the main players - the skippers - the organizers of the event wanted to set something up for the public. Thus, for the fourth time, the awards ceremony will be held on May 11, at 22:00, on the Sables d'Olonne beach with all the skippers.

About 100,000 people are expected to watch the 1h30 show, set up for the occasion. The best pictures and a 15 minutes retrospective film of the race will be shown on giant screens. And for the first time, images of the film 'En Solitaire' (released in November 2013) will be presented with the main actor François Cluzet.

The evening will end with a giant ten minutes firework.

Rendezvous on May 11 in Les Sables Vendee Globe website

InSunSport - NZBakewell-White Yacht DesignBarz Optics - Kids range

Related Articles

Rio 2016 - The Qualification Games - Part 2
Yachting NZ's refusal to nominate in three classes won in the first round of 2016 Olympic Qualification is unprecedented Yachting New Zealand's refusal to nominate in three classes won in the first round of 2016 Olympic Qualification is without precedent. Subject to Appeal, the Kiwis have signaled that they will reject 30% of the positions gained in the ISAF World Sailing Championships in Santander in 2014.
Posted on 22 May
Gladwell's Line - World Sailing changes tack after IOC windshift
Over the past year, we've given the International Sailing Federation (now re-badged as World Sailing) a bit of stick Over the past year, we've given the International Sailing Federation (now re-badged as World Sailing) a bit of stick. Every blow well earned over issues such as the pollution at Rio, the Israeli exclusion abomination plus a few more. But now World Sailing is getting it right.
Posted on 21 May
Rio 2016 - The Qualification Games - Part 1
Antipodean selection shenanigans aside, the Qualification system for the Rio Olympics appears to be achieving its goals Antipodean selection shenanigans aside, the Qualification system for the Rio Olympics appears to be achieving goals set in the Olympic Commission report of 2010. Around 64 countries are expected to be represented in Rio de Janeiro in August. That is a slight increase on Qingdao and Weymouth, but more importantly a full regional qualification system is now in place
Posted on 19 May
Taming the beast-a conversation with Stuart Meurer of Parker Hannifin
While AC72 cats were fast, they difficult to control, so Oracle partnered with Parker Hannifin to innovate a better way. If you watched videos of the AC72s racing in the 34th America’s Cup (2013), you’re familiar with the mind-boggling speeds that are possible when wingsail-powered catamarans switch from displacement sailing to foiling mode. While foiling is fast, there’s no disguising the platform’s inherent instability. Now, Oracle Team USA has teamed up with Parker Hannifin to innovate a better way.
Posted on 18 May
From foiling Moths to Olympic starting lines-a Q&A with Bora Gulari
Bora Gulari’s is representing the USA at the Rio 2016 Olympics in the Nacra 17 class, along with teammate Louisa Chafee. Bora Gulari (USA) has made a strong name for himself within high-performance sailing circles, with wins at the 2009 and 2013 Moth Worlds. In between, he broke the 30-knort barrier and was the 2009 US SAILING Rolex Yachtsman of the Year. His latest challenge is representing the USA at the Rio 2016 Olympics in the Nacra 17 class as skipper, along with his teammate Louisa Chafee.
Posted on 12 May
Concern for Zika at Rio Olympics is now deadly serious
Alphabet soup is one description that has thus far not been used for either Guanabara Bay, Alphabet soup is one description that has thus far not been used for either Guanabara Bay, or the Rio Olympics. Many others have, and they were apt, but things have changed. So here now we have a situation where one man, Associate Professor Amir Attaran, who does have a more than decent string of letters after his name, is bringing nearly as many facts to bear as references at the article's end
Posted on 12 May
The importance of being Alive
Since buying the stunningly pretty Reichel-Pugh canting keel 66-footer, and re-naming her Alive, Since buying the stunningly pretty Reichel-Pugh canting keel 66-footer, and re-naming her Alive, the team have lined up for a lot of things, won plenty and nabbed a record, as well. She’s presently in a yard in the Philippines having a minor refit in readiness for the Australian season. It will commence with the upcoming Brisbane to Keppel and then head sharply into this year’s Hobart.
Posted on 10 May
Zhik - The brand born of a notion, not its history
here is probably every reason that ocean rhymes with notion. Zhik’s tagline is officially marketed as Made For Water There is probably every reason that ocean rhymes with notion. Zhik’s tagline has been officially marketed as Made For Water, and this is precisely what the company has done for the last eight years before the succinct and apt strapline came from out of R&D and into mainstream visibility.
Posted on 8 May
Shape of next Volvo Ocean Race revealed at Southern Spars - Part 1
Southern Spars has been confirmed as the supplier of spars for the 2017-18 Volvo Ocean Race. In mid-April, Race Director, Jack Lloyd and Stopover Manager Richard Mason outlined the changes expected for the 40,000nm Race during a tour of Southern Spars 10,000sq metre specialist spar construction facility. A total of up to seven boats is expected to enter, but time is running out for the construction of any new boats.
Posted on 3 May
Sailing in the Olympics beyond 2016 - A double Olympic medalist's view
Bruce Kendall takes a look at what he believes Sailing needs to do to survive beyond the 2016 Olympics. Gold and Bronze medalist and multiple world boardsailing/windsurfer champion, Bruce Kendall takes a look at what he believes Sailing needs to do to survive beyond the 2016 Olympics. A key driver is the signalled intention by the International Olympic Committee to select a basket of events that will be contested.
Posted on 29 Apr