Please select your home edition
Edition
Wildwind 2016 728x90

Sailing potential and assets highlighted at World Yacht Racing Forum

by Bernard Schopfer on 12 Dec 2012
5th World Yacht Racing Forum © Dino Soldin
Speakers of the World Yacht Racing Forum highlighted the great potential and assets of the sport of sailing. The industry offers wonderful prospects to partners, venues, athletes or events. However it needs more creativity. And a special care must be given to the return provided to the sport’s partners.

The fifth edition of the World Yacht Racing Forum started this morning, Tuesday December 11, in Gothenburg, Sweden. Over 250 delegates from all over the world attended the presentations, collected precious information and met the industry’s key actors during the networking breaks.

Most of today’s sessions focused on sponsorship, and were aimed at bettering the relationship between sailors, events or teams and their commercial backers.

How can sponsors ensure brand activation? What are the best ways to promote the sport of sailing? How can our sport generate an income? What should a sponsorship proposal contain? Those were some of the questions debated by today’s panellists.

'Sailing sponsorship, and sponsorship in general, should be envisioned in a long term perspective', said Sven Österberg, General Manager, Volvo Event Management Sweden. 'And it is essential to plan a long time ahead; at least 1–2 years.'

Leslie Greenhalgh, Marketing Director, Open Sports Management, spoke about her personal experience with Skandia Team GBR, and disclosed some of the key elements of a successful partnership: 'It was really important to get immersed alongside the partner in order to understand their needs and objectives. To summarise, it was important to allocate time!'

Greenhalgh, on the other hand, said she has witnessed several projects which don’t provide enough return to their partners. 'This is one reason why some brands have left the sport of sailing. In fact, the hard work begins the day when you sign your contract.'

'The market is changing', insisted Mark Turner, Executive Chairman, OC Sport. 'Today’s potential is in the so called emerging countries; India, China, Brazil... In fact we should rather call them fast growing countries; we are the ones stagnating. In order to guarantee the success of projects in those new markets, we must ensure that new talent emerges. Today’s crewmembers will be tomorrow’s stars. It will take time but it is essential to develop tomorrow’s talents.'

Some interesting sessions focused on the revenue streams that can be generated through the sport of sailing. Media visibility, public participation and brand activation are amongst the obvious answers, whilst TV doesn’t seem to be. 'All sports struggle to sell TV rights, and sailing is virtually impossible to sell', commented Dominique Curchod (Curchod Communications). 'The revenue therefore lies in a free distribution, and the visibility associated to it.'

'The sailing industry has an obsession with television', added Richard Moore, CEO, Capitalize. 'Does sailing have a strong appeal to a wide audience on TV? The answer is no.'

Many of today’s speakers highlighted the fact that the sport needs more creativity to appeal to a wider audience. New media and social networks are at the heart of the sports development; they will be discussed during tomorrow’s sessions.

Richard Brisius, CEO, Atlant Ocean Racing, concluded day one by saying: 'Sometimes, we don’t believe enough in the sport of sailing. But the fact is, it’s a wonderful sport, with great values, that can provide a lot to its partners.'

Held in parallel to the Forum, the Yacht Racing Design and Technology Symposium gave the industry’s more technically oriented participants the opportunity to discuss the new Volvo 65 One Design, debate what sailing can learn from the aeronautics industry, discuss model testing and project planning for high performance yachts.

The sessions went long and lively, with a full room of influential designers, builders, rule-makers and owners including Merf Owen, Thomas Ricard, Jeremy Elliott, Stan Honey, Yann Perfornnis, Pat Shaughnessy, Marcel Muller, Bruno Dubois, Juan Kouyoumdjian, Bill Tripp, Ian Walker and many more. A summary of the Symposium’s debates and conclusions will be available on Thursday.

Yacht Racing Image of the Year, presented by Mirabaud: the delegates have made their choice.

The public made an initial selection last month, with over 40’000 people selecting the 24 best pictures out of the photographs submitted by 48 yacht racing photographers from all over the world.

Today, the delegates from both the Forum and the Symposium voted for the yacht racing picture they consider as the world’s best. The top five photographs have been taken by the following photographers (in no specific order):

• Matias Capizzano
• Tom Gruitt
• Ian Roman
• Thierry Martinez
• Kurt Arrigo

Tomorrow, an independent and international Jury made of Ben Ainslie, Shirley Robertson, Christian Février, Will Morris and Antonio Palma will make the final choice. The winner will be announced during the World Yacht Racing Forum tomorrow Wednesday at 2:00 PM.
Southern Spars - 100North Sails Fast upffront 660x82

Related Articles

America's Cup - Southern Spars to build AC50 for Emirates Team NZ
Southern Spars has been appointed to build Emirates Team New Zealand’s AC50 wingsailed foiling catamaran One of the world's leading composite engineering companies, Southern Spars has been appointed to build Emirates Team New Zealand’s AC50 wingsailed foiling catamaran for the 35th America’s Cup campaign. The move marks a shift away from Cookson Boats who have been Team New Zealand's boatbuilder since 2000. No reasons have been given for the decision to change the builder.
Posted on 24 Jul
Upffront.com - Tuff Luff and Harken Headfoils
Upffront.com is a comprehensive online purchasing platform for performance sailing hardware and rigging systems Upffront.com is a comprehensive online purchasing platform for performance sailing hardware and rigging systems; orders are processed 24 hours a day, 365 days a year and we deliver to customers located anywhere in the world.
Posted on 8 Jul
Barz floating sunglasses - Ideal for sailing in rough conditions
Our SAN JUAN floating model fitted with 1.1mm Acetate Lenses have a density of 0.95 GM/ML Barz floating sunglasses float in rough conditions. Most sunglasses that say they float, only float in the bathtub as once they break surface tension (or if there is any movement on top of the water)... down they go...
Posted on 7 Jul
Free $US3,000 Carbon Vang with SouthernFurl boom orders in July
Southern Spars is giving a free carbon vang - valued at US$3,000 - with SouthernFurl in-boom furlers ordered in July Southern Spars is giving away a free carbon vang - valued at US$3,000 - with all of their SouthernFurl in-boom furlers ordered in July. Carbon gas vangs make a great addition to the furling boom package, though if you’d prefer to keep your existing one, Southern Spars will offer you a 5% discount on the price of your boom instead.
Posted on 29 Jun
11th Hour Racing to present at annual Green Sports Alliance Summit
11th Hour Racing is headed to Houston, Texas, to present at the annual Green Sports Alliance Summit 11th Hour Racing is headed to Houston, Texas, to present at the annual Green Sports Alliance Summit, June 28-30, the world’s largest gathering for the sports community around sustainability, including both professional and collegiate sports teams, leagues and venues.
Posted on 25 Jun
PredictWind - Stunning new forecast maps
When developing the Offshore App, we had to rethink maps for offshore sailors. When developing the Offshore App, we had to rethink maps for offshore sailors. The mapping technology was rebuilt to be faster, have smaller downloads and be able to smoothly animate PredictWind’s advanced forecasts. Following the success of the Offshore App, we’re releasing this unique display technology across all other platforms, including the forecast website, Android and iOS Apps
Posted on 24 Jun
Extreme Sailing Series™ partners with Cisco Systems
The global technology company will provide exclusive networking solutions that will transform wireless connectivity The first venue at which members of the public, race officials and sailors will benefit from the Cisco WiFi solutions will be Cardiff – the third Act of the 2016 season – where the action gets underway on the water on 23 June. As an Official Series Supplier, Cisco will provide similar facilities at the remaining Acts of 2016.
Posted on 22 Jun
Volvo Ocean Race makes key changes to its leadership team
The re-shuffle which follows Mark Turner’s appointment as CEO, is aimed at driving innovation of sailing’s offshore race Lawrence is currently Race Director of the Extreme Sailing Series, and arrives with bags of sailing and commercial expertise, having previously managed events in all of the territories that will be visited during the 2017-18 edition.
Posted on 21 Jun
Interview with Tristan Hutt at the Zhik Avlare launch party
We spoke to Tristan Hutt of Zhik at the Avlare launch party which was held at Ocean Leisure in London on 2nd June. We spoke to Tristan Hutt of Zhik at the Avlare launch party which was held at Ocean Leisure in London on Thursday 2nd June.
Posted on 14 Jun
RC44 Class Association partners up with mobile provider Forbesfone
RC44 Class Association announces mobile provider Forbesfone as Official Telecoms Supplier to RC44 Championship Tour The RC44 Class Association announces global mobile provider Forbesfone as Official Telecoms Supplier to the RC44 Championship Tour.
Posted on 14 Jun