Alex Thomson walks to the top, now in PR battle

by Alex Thomson Racing on 14 Feb 2015 Alex Thomson is up against some of the best brands in the Sporting Industry. The competition is close and Sir Keith Mills see’s two members of his sporting family Alex Thomson Racing and the Invictus Games compete for the ‘Best in PR’ category. The winner will be announced at the BT Sports Industry Awards which is being held on the 30th April in London.

The latest stunt created by Alex Thomson Racing saw the single handed skipper take a dramatic dive from the tip of the Hugo Boss mast. The 2014 Mast Walk has been a viral sensation with his channel boasting over a million views in a matter of days.

The stunt required organisation and attention to detail. Alex Thomson Racing had to modify the vessel to achieve this magnificent stunt. Hazards and dangers with completing the footage required Alex Thomson and his team to plan, train and of course find the perfect conditions. The crew worked together to ensure a global media sensation. The helmsman (the person driving the boat) had little steerage as the tip of the rudder skimmed the surface of the sea.

The yacht Hugo Boss had to remain heeled over at 60 degrees to ensure Alex could walk the 30 metre mast and dive from great height, with this amazing racing machine on the edge of broaching. (A term used by sailors when a yacht rounds up into the wind and all control is lost.) Alex says ‘Standing at the tip of the mast several storeys high I thought I hope I’ve practised diving enough. Thankfully to create the footage I only had to do the stunt twice.’

Alex Thomson boast’s one of the greatest and longest sporting sponsorships with Hugo Boss -A partnership of success.