by Sandman PR
Superior China is in the final phase of completion for a new 70-berth marina in Nanchang City, China. The marina has been built as part of a private property development for the BOTAI Real Estate Investment Company and is located in the Versailles Palace development on YaoHu Lake.
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The marina will serve the in-house yacht club, residents of the complex and provide private berthing.
Superior China director Peter Xu said this was the first marina in the Jiangxi Province.
'Nanchang is currently considered to be what’s known as a ‘third-tier’ city,' Mr Xu said. 'It’s an old communist revolution base that is heading towards ‘second-tier’ status and it is hoped that this new marina will be a kick-start for the leisure boating scene in this region.'
Superior China, regional joint venture partner with Australia’s Superior Jetties, is building a strong regional presence for the international floatation specialist. With a big display at the 2012 Shanghai International Boat Show, a China-based manufacturing facility and the completion of this 70-berth marina, Superior is gaining a strong foothold in the area.
Superior CEO John Hogan said it was further demonstration of growth in China, as well as the broader Asia region, and the partnership with Superior China was extremely effective.
'Peter and his team are really championing our brand values and premium floatation products in China,' Mr Hogan said.
'Because we’re able to manufacture the majority of elements for marinas and pontoons locally, it means we have real efficiency that delivers true value.
'It’s also vital to us that our core values of premium quality, complete customer service and sustainable development are maintained with all of our international partners... this is something we have invested a lot of time and effort into.'
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Mr Xu said the partnership formed two and a half years ago was important for the region.
'Manufacturing in China is attractive in terms of dollar value,' Mr Xu said.
'At Superior China we consider it vital to have detailed production oversight and back-up planning to ensure high standards are maintained for our customers in China.
'The combination of the targeted products, manufacturing and project management expertise and clear company values means Superior China is gaining strength and market share.'
Nanchang City marina features Superior’s Capri system with timber decking, aluminium waler and rotomoulded polyethylene floats.
More at superiorjetties.com