by Jeni Bone
Exhibiting for the first time at the Sanctuary Cove International Boat Show over the weekend, Standup Surf Co were 'blown away' by visitor response and even managed to secure some large distributors they had in their sights.
SCIBS proved a great marketing event for Standup Surf Co.
With several innovative products on display – many for the first time in Australia - Brent and Kath Philp were hoping to generate some interest, and instead, sold seven boards at the show, with two large distributors piqued to stock their products.
'We couldn't be happier,' says Kath. 'We came in at the last minute, hoping to raise our brand and product recognition and we've come away with sales, leads, orders and many valuable contacts. It was truly extraordinary. We will be back for sure next year, with enough lead time to get some good marketing out there in preparation.'
On display was the oZoboard, designed for the family who enjoys watersport activity, is a soft surf board and standup paddle board (SUP) designed for safety and ease of use. Soft construction means the board can be safely stored on any boat and not cause any damage.
Lightweight materials make the boards easy to handle, especially for women and children. Additional design features for ease of use and handling. The Product range caters for all skill levels, from complete novice ‘learner’ to the experienced waterman. More at www.ozoboard.com and available online at www.surfstitch.com
Then there was the high end performance touring standup paddle board, the Tahoe SUP, with limited stocks available in Australia and exclusive to the boat show (only 12 boards currently in Australia). This high end fibreglass and bamboo construction designed with displacement hull ideally suited to flat water cruising. RRP from $2,000. More at www.tahoesup.com
'This was a great marketing decision for us. It's been very positive,' says Kath.
More at standupsurfco.com