by Jeni Bone
Sperry Top-Sider, the leading global nautical performance and lifestyle brand, has become naming rights sponsor of the US Sailing Team, newly named US Sailing Team Sperry Top-Sider.
Sperry Mens AO Navy
The title sponsorship is the brand’s highest profile sailing sponsorship to date and is effective immediately through 31 December 2016.
In this Olympic and Paralympic year, all boats and main sails on the National, Paralympic and Development teams will feature the Team’s new emblem, which incorporates the Sperry Top-Sider logo. In June, the Team’s new logo will be unveiled at the Sail for Gold Regatta in Weymouth, England. The Team’s website, social media channels, monthly newsletter The Medalist and Olympic and Paralympic headquarters in Weymouth, England will be re-branded with the new Team logo as well.
Sperry Womens AO Navy
Sperry will also continue its role as exclusive footwear sponsor for the US Team, who wear-test products and provide Sperry’s product designers with feedback for product enhancements. The sponsorship will also include performance apparel, eyewear, accessories (hats, bags and socks) and luggage so that all athletes sport the brand from head to toe.
Available in Australia and New Zealand, the brand’s best sellers include Men’s Authentic Original (A/O) 2-Eye Boat Shoe and Women’s Authentic Original (A/O) 2-Eye Boat Shoe.
Whether you call them A/Os, boat shoes or Top-Siders, they will always be the Originals. Since 1935, these shoes have been the staple for those with a Passion for the Sea. The Authentic Original combines classic comfort and enduring style for a timeless look that works season after season, and year after year.
A classic in hard-wearing, goes with everything navy, features include Genuine Hand-Sewn Tru-Moc Construction for Durable Comfort, Stain and Water Resistant Leather for Durable and Lasting Wear, 360° Lacing System™ with Rust Proof Eyelets for a Secure Fit, Shock Absorbing EVA Heel Cup for Added Comfort and Non-Marking, Rubber Outsole with Razor-Cut Wave-Siping™ for Ultimate Dry / Wet Traction. RRP $159.95.
The Sperry Top-Sider range caters to women, men, kids, performance and sport-specific applications. Check them out at www.sperrytopsider.com
For Australian product enquiries Tel: (03) 8878 3000.