Princess Yachts Australia celebrates successful start to show circuit

Princess, Porsche Centre Gold Coast and Calleija Jewellers clients and guests enjoying an evening with Jon Stevens
Creating Demand
Princess Yachts Australia commenced a very successful 2012 Sanctuary Cove Boat Show campaign with a private client event on the opening night of the show.

Their Hope Island Resort Marina head office was transformed into an intimate alfresco venue, where international recording artist Jon Stevens performed a selection of his well known hits.

Joining Princess clients from across Australia were guests from partners Porsche Centre Gold Coast and Calleija Jewellers, with Porsche presenting their stunning new 911 convertible and Calleija displaying their latest collection of Argyle Pink Diamonds.

Jon Stevens performed an acoustic set of his hit songs and then joined the crowd for photographs and a meet and greet after his show. Guests were treated to a selection of exceptional local produce prepared by leading Bespoke Chef Piers Hasler, whilst Moet flowed for the evening, set to the stunning backdrop of the new Princess yachts displayed on the marina.

'Sanctuary Cove International Boat Show is an important event for our business and this year we staged an exclusive event for our owners on the opening night of the show, then inviting our guests to join us to inspect our range over the remaining days', said Princess Yachts Australia Dealer Principal Alan Paterson. We place a lot of importance and focus on partnering with key brands such as Porsche and Calleija, which compliment our brand and allow us to offer exclusive experiences for our owners.

Princess debuted their new Princess 60 and the sporty V39 at the Sanctuary Cove Boat Show, with both boats impressing the large show crowds. Princess, Porsche and Calleija clients and guests were invited to inspect the boats at the show whilst enjoying light refreshments in the relaxed setting of the floating Princess corporate facility.

For more information visit www.princessaustralia.com.au
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