At the PSP Southampton Boat Show the premium footwear brand, Sebago, is commencing their 27th year of exhibiting this September with the introduction of their new ‘Pure’ Sebago Spring / Summer 2014 brand campaign.
Sebago has been crafting hand sewn footwear used in ocean sailing for over 60 years. The Spring / Sumer 2014 brand campaign is testimony to Sebago’s heritage, it celebrates Sebago’s unquestionable history of craftsmanship, and forms a foundation for the brand’s rightful premium position.
The inspiration for ‘Pure’ is Sebago’s iconic Classic Penny Loafer silhouette. The original shoe, created by craftsmen in 1946, was based on enduring simplicity and a casual, yet sophisticated lifestyle; it’s a powerful message that allows Sebago to confidently strengthen its product base with evolutionary styles that excite consumers.
Returning to Sebago’s birthplace – the epic landscapes of Maine – proved the perfect backdrop to create a set of emotional, cinematic imagery that captures the purity of Sebago’s lifestyle, the product is at one with its natural environment.
Ciaran Henderson, UK Marketing Manager, Sebago, commented, 'We are looking forward to returning to the PSP Southampton Boat Show this year and especially tying in with this iconic show’s 45th edition, to celebrate we are running a competition giving 45 boaters the chance to win a pair of Sebago shoes'.
Sebago will be exhibiting for the duration of the PSP Southampton Boat Show on stand number E015.