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If you are were an online news editor an you were receiving 30+ press releases a day, which ones would you pay attention to? Probably those that were easiest to post to your news website, right? We get some pretty weird s**t through the mailbox, believe me! The worst ones are pdf documents accompanied by a breathless “look what a beautiful press release I have sent you!”
Sorry, no dice. Have you ever tried to extract the text from a pdf and paste it into another text field? The formatting screws up. Really.
So if your Club had a really five star event on the water last weekend, and if you think that your title sponsor might like a bit of exposure – just send us plain text email with a couple of jpg attachments, the same day as the event. Not a pdf, and two weeks later. Or even better, upload it through the 'News Events & Pics' button on the home page of www.sail-world.com/asia
We look forward to hearing from you!
Guy Nowell, Editor
Click HERE If you liked this newsletter, do nothing, we will send you another .. Naa, please don't send me another. 
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