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 07 Aug 2012
 
 

Sydney results already, sailing Olympic gold, Facts: Google Analytics

The country's largest boat show has only just wound up and already many exhibitors are reporting their pleasure and satisfaction with this year's event - based on great numbers (though slightly down on last year) of motivated and enthusiastic boat buyers and in some cases hundreds of quality leads.

Sydney International Boat Show  Sydney Boat Show .


We have the first official reports in from the BIA NSW, as well as several profiles of companies across the marine industry who had an excellent show - how they approached the event and how they measure ROI.

Bill Barry-Cotter honoured with Hall of Fame award, presented by Darren Vaux.   BIA NSW


Congratulations to Bill Barry-Cotter founder of Maritimo and Stephen Vincent, MD at Austral Propeller Company, both winners of the prestigious Hall of Fame Award presented in Sydney last week.

Stand by, because there's a barrage of stories to come later in the week, including the industry address from Dusty McCoy, Brunswick Chairman and CEO, and several major launches.

A proud Tom Slingsby after the gold medal-winning race.  Carlo Borlenghi/FIV - copyright


Also this week, while some sports lament the lack of medals and champion athletes falling short of their previous personal bests, Australia's sailing contingent is still cheering in Weymouth with the Gold Medal (just our second) performance from Tom Slingsby, the 27-year old Laser master from Gosford in NSW.

His win propelled Australia from the mid-20s in rankings (oh the shame) up to a respectable 19th place, yet still behind NZ in 15th.

Even the PM, Julia Gillard got in to the sailing spirit, congratulating the new Aussie Olympic champ on his win on Twitter: 'Congratulations Tom Slingsby on gold in London. This is a win for all Aussies and especially for us rangas who think red is the new gold. JG'.

Now we just wait for the formalities of two other Aussie sailors, Nathan Outteridge and Iain Jensen who have an unassailable lead in the 49er skiff class, to take out the Gold on Wednesday.

Later this week, we will be speaking with marketing experts on how this medal win and the sailing success at the London Olympics, plus the media attention on the America's Cup and Sydney to Hobart flows on to benefit the broader marine industry.

Oh, and one more thing for people who care about the reality of reach and readership (and exponential growth) of sites such as MarineBusiness-World.com and Sail-World.com - please read our feature on Google Analytics and its relevance to publications such as ours.

Google analytics does not measure traffic.  


Google Analytics is NOT a website traffic statistics package. If you want webstats you must use server log data stats.

All our advertisers receive a log in and password to track their campaigns. We are the world's largest marine media network and the genuine numbers show that. If you want more info, get in touch.

Meantime, enjoy this fresh batch of news and features. Pop back for more each and every day.


Jeni Bone, editor



The Sydney International Boat Show closes on a positive note
BIA NSW,
The 45th Sydney International Boat Show closed Monday having put on a first class display of the recreational boating lifestyle for 63,887 visitors.... [more]
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Bill Barry-Cotter elevated to Hall of Fame
Promedia,
After a 52 year career and launching and running three highly successful boat manufacturing companies Bill Barry-Cotter has received the highest industry accolade in the country being inducted into the Boating Industry of Australia's NSW Hall Of Fame.... [more]
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Austral Propellers Stephen Vincent honoured with Hall of Fame Award
AIMEX,
At the annual NSW Boating Industry Association industry breakfast held last week during the Sydney International Boat Show, Stephen Vincent, Managing Director of Austral Propeller Company was awarded the prestigious Hall of Fame Award.... [more]
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Chaparral ecstatic with Sydney Boat Show response
Jeni Bone,
Scott O'Hare from Chaparral Australia 'positive vibe' strong leads and enquiries following the Sydney International Boat Show, which ended yesterday.... [more]
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New Releases on Show at 2012 Brisbane Boat Show
Marine Queensland,
Bar Crusher will have the Australian release of its latest 575XS at the Brisbane Boat Show at the Convention and Exhibition Centre on 23-26 August as more and more boating businesses see and yield the benefits of participating in boat shows.... [more]
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Integrity on show with NSW dealer at Sydney International Boat Show
Creating Demand,
Boat show success continued for Integrity Motor Yachts with another pleasing result from Sydney International Boat Show, 2-6 August at Sydney's Darling Harbour.... [more]
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Australian Superyacht Industry Awards announced
AIMEX,
The Club Marine Australian Marine Export & Superyacht Industry Awards are presented annually to reward the outstanding achievements of Australian marine industry exporters and for the first time, this year the newly incorporated Superyacht Industry categories.... [more]
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GME corners safety market with AIS
Sarah Ruggiero,
With an exhibition space packed full of innovative electronics, GME Communications came to the Sydney International Boat Show prepared to show visitors the latest advances in marine technology.... [more]
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Noakes Group extend CYCA sponsorship
Jennifer Crooks,
Cruising Yacht Club of Australia Commodore Howard Piggott is pleased to announce that long standing sponsor Noakes Group have extended their sponsorship of the CYCA and its Youth Sailing Academy for a further four years.... [more]
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Hobie hits the mark with entry level and seasoned sailor
Jeni Bone,
A veteran exhibitor at Sydney International Boat Show for the past 20 years, Hobie is a stalwart of the Convention Centre, with an imposing display this year – the brainchild of Steve Fields, Managing Director of Hobie Cat Australasia – which won the brand the 'Display of Excellence' Award for 2012.... [more]
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Musto - More than just fashion + Video
Rosalie Taylor,
Leading Boating fashion label Musto has been wowing audiences with its apparel at the Sydney International Boat Show.... [more]
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ICOM launches two new products at SIBS
Sarah Ruggiero,
Launching of two new products at the Sydney International Boat Show, ICOM is proud to introduce visitors to the IC-M91D handheld VHF radio, as well as the IC-M423 fixed-mount VHF radio.... [more]
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BRIG harnesses aeronautical experts for its RIB revolution
Jeni Bone,
The story behind a brand is often fascinating, but when that story involves a coalition of aeronautical experts, astrophysicists and military scientists, it is a compelling read indeed.... [more]
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Fairline exhibits at Sydney Boat Show with new local dealer
Jeni Bone,
In Sydney to support the newly appointed Sydney dealer, Bryan Jones President of Fairline Boats was toasting the mild Sydney winter and looking forward to buyer interest in the Targa 58 on show.... [more]
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Bavaria cruises into Sydney International Boat Show + Video
Sarah Ruggiero,
With a complete range of sporty vessels on display in Cockle Bay Marina, Bavaria Yachts came ready to dazzle visitors at the Sydney International Boat Show.... [more]
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Helly Hansen protects sailors from the extreme
Sarah Ruggiero,
With the Sydney International Boat Show well under way, Helly Hansen has a positive outlook on the remainder of the event.... [more]
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TMQ Electronics predicts success at Sydney Show
Rosalie Taylor,
TMQ has experienced a great consumer response so far at the Sydney International Boat show, with several new products on display.... [more]
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Ferretti Group appoints Ferruccio Rossi as new MD
Andrea Biondi,
The Board of directors chaired by Ferretti Group Chairman Tan Xuguang has unanimously appointed Ferruccio Rossi as the new Managing Director. Ferruccio Rossi, who has been working for the Group as Riva Managing Director and Ferretti Group Country Manager since 2005, will replace Giancarlo Galeone, who has ended his mandate after CEO Salvatore Basile's sudden death.... [more]
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Please Note - Its Google Analytics not Google Statistics
The SEO Guy & TetraMedia,
Google Analytics is NOT designed to record website traffic statistics accurately. Google Analytics is far from accurate, especially when compared directly against server log files. G A is intended to track and analyse what people do when on the site. That's why its called 'Google Analytics' and not 'Google Statistics'... If you want webstats you must use server log data stats.... [more]
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Martime Policy Agenda launched
Emma Logan,
NSW Minister for Ports Duncan Gay today launched the Maritime Policy Agenda to guide the work of Transport for NSW agencies over the next three years.... [more]
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OpenGate buys Zodiac Recreational
Media Services,
OpenGate Capital, LLC, a private investment and acquisition firm, announced today it has signed an agreement to acquire Zodiac Recreational from Zodiac Marine & Pool, a portfolio company of The Carlyle Group CG -1.68% . The acquisition is expected to be complete within 90 days, subject to customary closing conditions.... [more]
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Revolutionary Winch Housing Development
Matthew Johnston,
Muir Windlasses Australia has used the Sydney International Boat Show to launch its latest composite fibre housing for its range of horizontal anchor winches.... [more]
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2012 Australian Marine Export Awards announced
AIMEX,
The 2012 Club Marine Australian Marine Industry Export Awards, organized by the Australian International Marine Export Group (AIMEX) were announced Thursday night at the AIMEX and Club Marine annual networking function in Sydney's Darling Harbour.... [more]
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NSW Lifejacket safety partnership
Emma Logan,
NSW Minister for Ports Duncan Gay today launched a process to partner with industry to develop a breakthrough initiative in the supply and promotion of lifejackets.... [more]
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Bavaria's Vision 46 emerges as Australian favourite
Jenni Dickson,
Bavaria's Vision 46 was just recently released in Australia and already there is one on its way to South Australia and as of yesterday, there is one on its way to Sydney. Team Bavaria are delighted with the range's success to date and were not surprised to see the Vision 46 nominated for European Yacht of the Year for 2013.... [more]
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Search for Australia's hottest sailors on again for Henri Lloyd parade
F. Burke,
Henri Lloyd is again putting the call out for Australia's hottest sailors. The only criteria are that each model must be an authentic sailor, a size 32, 34 or 36 waist, have a fun personality and be on Hamilton Island for the event on Tuesday 21st August.... [more]
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SOS Marine proud to distribute rescue laser flares
AIMEX,
Greatland Laser has appointed SOS Marine as its exclusive distributor for Australia. The Rescue Laser looks like typical small handheld flashlights, but produces a line of laser light intended for signalling during search and rescue operations.... [more]
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SOS Marine introduces the new two-person life raft
AIMEX,
'99% of boaties spend 99% of their time within the sight of land'. A spokesperson from SOS Marine said 'This is the market we are addressing with our two-person raft being one of the smallest lightest and cheapest on the market but with many features found in the larger offshore rafts.'... [more]
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GAC Pindar wins contract for Royal Hong Kong Yacht Club
GAC Pindar,
GAC Pindar has been awarded a contract as the official shipping and logistics services provider to the historic Royal Hong Kong Yacht Club (RHKYC) from July 2012 through to December 2015.... [more]
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Hamilton Island Race Week 2012 Accommodation - Super specials
Kristie Kaighin,
Have you booked your accommodation for Hamilton Island Race Week 2012? We have some great properties still available and now drastically reduved, but you better get in quick so you don't miss out!... [more]
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Online Marine Auctions - buy and sell boats with unlimited scope
Jeni Bone,
Online auctions are well and truly entrenched in our contemporary landscape. Millions of people use them every day for the purchase of every kind of item, big and small and now boats.... [more]
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Maritimo launches prestige boat insurance
Connexion PR,
Maritimo, the Australian manufacturer of luxury cruisers, is launching its own boat insurance product, Maritimo Insurance at the Sydney International Boat Show.... [more]
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Yacht & Boat Korea – dates set for 2013
Jeni Bone,
Moving in to its seventh year, Yacht & Boat Korea is aiming to grow the event with more local and international exhibitors and more to appeal to visitors, setting the dates for next year's event: 2 to 5 May 2013.... [more]
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