Sail-World New Zealand: June 19, 2012
Welcome to Sail-World.com's New Zealand newsletter for June 19, 2012
|The Team Sanya shore crew work on repairing delamination from the hull of the boat, in the Volvo Ocean Race village in Lorient, France, during the Volvo Ocean Race 2011-12. Ian Roman/Volvo Ocean Race© |
We are pleased to be able to announce the launch of a new website aimed at New Zealand recreational boating, and water sports.
The site has been under development for two weeks and is now live.
NZ Boating-World or www.nzboating-world.com will complement other sites in our portfolio. It is planned to overlap their edges giving the most comprehensive coverage of the boating media scene. Some stories will appear on more than one site, but not often.
For some time it has been apparent to us, that it is editorially difficult to spread too wide in the specialist titles, without compromising the essential character of the sites which are attracting record numbers of viewers.
We believe that NZBoating-World.com will allow us to cover all aspects of boating, not otherwise covered, and recreational boating in particular.
|Team Korea have formally entered the 34th America's Cup pictured here at the America's Cup World Series Naples 2012 Gilles Martin-Raget/www.americascup.com© |
In addition we will be able to cover other water sports such as rowing, kiteboarding, stand up paddling. One of the difficulties we experience is that there are a lot of water sports about which there are good stories, but which don't fit easily into the other sites. NZBoating-World.com solves this issue.
Water safety and boating education will also have a significant and important presence.
NZBoating-World.com will also allow us to give better coverage of NZ cruising stories, reflecting the unique character of this aspect of New Zealand life and the opportunities and experiences it offers.
|Magnum 111,GBR 39 - RORC IRC National Championship 2012 Paul Wyeth / pwpictures.com |
At the same time we will be sharpening the focus of the Fishing and Powerboating sites, and adding more NZ specific content to these sites.
For advertisers www.nzboating-world,com will offer the best option to advertise online. As we note elsewhere, to sell to sailors and boaties, your have to advertise where the sailors and boaties are.
In New Zealand, Sail-World.com is the most popular single sports website (that's all sports, not just sailing). That gives us the ability to drive traffic to advertiser websites, and run stories about our advertisers and their products.
|Rowing will be one of the sports featured in NZBoating-World.com worldrowing.com |
There has been a lot of talk of late about the impact that the online media is having on the print and traditional media. The same is happening in business – the longer you leave getting an internet presence that works for you, the worse it is going to be further down the track.
Even from our own statistics, we know that just 18 months ago only 3% of those who came to Sail-World used the Safari browser. Now it is 25%. Why? Because Safari is the only web-browser available on Apple iPhones and iPads – and that is how significant numbers of viewers are accessing Sail-World. We have increased our readership from an average of 450,000 visits per month to 650,000 visits – or an increase of 200,000 per month in that same period. So there is no doubt about where the trend is headed.
The only question for non-advertisers is how long are you going to leave it, before you catch the online bus? Quite a few have already gone by ...
Our new website is still in an embryonic state. We don't believe in the Big Bang approach, and are currently building content, finding news sources, and generally finding our feet – all live and online. We'd appreciate your feedback, of course.
|Ross 930's racing in front of the Chelsea Sugarworks, on the Upper Auckland Harbour, Ponsonby Cruising Club Winter Series |
NZBoating-World.com will have all the features of our other sites – a weekly newsletter, and the ability to run text, images, video, audio and graphics all in the one story – allowing an interactive online reading and entertainment experience.
Our online contribution form will also be enabled, so you can submit your stories and images. This is the best way of receiving material from our perspective, and it takes just a few seconds to load at our end.
Many thanks to those who have supported Sail-World over the years – as contributors, readers and advertisers, we believe that www.nzboating-world.com will add significantly to the New Zealand marine media experience.
|Franziska Goltz (Kiel) took the lead in the olympic Laser class - Kieler Woche 2012 www.segel-bilder.de |
Good sailing and happy boating!
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|Rainbow 2 goes into action soon after the start of Race 4 in the 1969 One Ton Cup off Heligoland, Germany. The large overlapping genoa and small main were encouraged by the rating rule of the time. |
|Sailors are online – is your advertising? |
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