Marine Parks - in detail, the Digital Age and YOULast week, the long-awaited Marine Park announcement was delivered by Minister Tony Burke, standing in front of fish at the Sydney Aquarium – symbolic for the protection of the diversity of aquatic species in the Coral Sea and other regions around our coastline.
|Marine Park Zones .. © |
There was a flurry of industry comment, releases issued and the anticipated outrage,.a rapid flow of misinformation and phones ringing hot. There was a burst of media attention, then back it slipped out of the public spotlight, while another great milestone in our nation's history – Fairfax and News Limited shedding staff (and broadsheet format), and planning to shut print facilities in response to the rise of the digital age.
Where is the fishing industry's PR machine to keep the human cost – both to industry and the public – in the headlines? There hasn't been a mention of Marine Parks for two days on Sky News.
At MarineBusiness-World.com we are committed to delivering all the relevant aspects of this issue and the various stakeholder opinions to our readers (2.3 million of them) in our region. We are covering Marine Parks in greater detail, and immediacy, than any other media.
If you have a business that is impacted by the Commonwealth decision, get in touch with your story. We hope to compile the compelling reasons why Marine Conservation needs to be based on science, and according to many experts, THAT is what is lacking from the process and ongoing debate – true scientific evidence that 'locking up' zones of the sea from recreational fishers and in some instance, commercial operations will do anything to protect ecosystems.
Also this week, Australian newspapers underwent a seismic shift to digital, admitting that online is where readers are and hence, where advertisers are migrating.
The rise of high resolution tablets and the smart phone means mobile Internet access is now the norm and in the next few years, online publications will be attracting the lion's share of Australia's $13 billion ad spend.
|Presses going the way of the dinosaur .. © |
If you are in the marine space - that means you should be advertising with us.
We are now the largest marine media network in the world – online or offline.
In all the key marine events from the London Olympics Sailing regatta 2012 looming to boat shows like Sydney International Boat Show, from the America's Cup 2013, and a multitude of regattas, boat shows and other sailing and industry events, Sail-World/MarineBusiness-World will report these events in more detail and immediacy than another other marine media in the world.
50% of our Sail-World, Powerboat-World, MarineBusiness-World, Fishing Boating-World audience do not wait to sit down with their laptop or their desktop computer to discover our latest news. They are online and mobile.
If your business can benefit from the 2.3 million individual boaties who flock to our sites over a year, get onboard.
Keep the comments and stories flowing.
Jeni Bone, editor
|Galaxy tablets, smart phones and ultrabooks are portable and offer instant news and communications .. © |
|Sailors are online – is your advertising? |
London Olympics 2012, America's Cup 2013, Sydney Boat Show, Sydney Gold Coast, Brisbane to Keppel. Airlie Beach Race Week, Hamilton Island Race Week, Magnetic Island Race Week, Short Ocean Racing Regatta, Monsoon Cup, Kings Cup, Rolex Regatta, Sydney to Hobart Race, Sail Sydney, Sail Melbourne, Festival of Sail Geelong, Sydney Harbour Regatta. What will these events have in common? Sail-Wor... [more]
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