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Perth 2011 – the big hurdle ahead of Weymouth 2012
Welcome to the first of Sail-World's 2012 Olympic newsletters, sent to you 255 days ahead of the London Olympic regatta.
The most significant sailing milestone ahead of the Olympics is the Perth 2011 ISAF Sailing World Championships, now just two weeks away. It will be held between Saturday third and Sunday 18th of December
Around 1,200 sailors from approximately 80 nations will compete in 800-plus boats, sailing across six courses off Fremantle, Western Australia.
 | | RSXs training in Bathers Bay Fremantle - Perth 2011 Richard Palfreyman |
Seventy-five per cent of the nations that will compete at the 2012 London Olympic Games will earn their places at Perth 2011. The remaining 25 per cent will be finalised at the respective class World Championships, which occur in early 2012.
Sail-World has been talking to a range of key players, sailors, coaches and administrators ahead of Perth 2011, and today we bring you those feature articles in this first Olympic newsletter.
Looking ahead to Weymouth and July 29th 2012, Sail-World.com will have its largest Olympic media team - Bob Fisher, Mark Chisnell, David Schmidt, Richard Gladwell and Rob Kothe and a large number of contributors, all bringing their perspectives to the Sail-World coverage.
 | | Danish 49ers Training Fremantle - Perth 2011 Richard Palfreyman |
During the Qingdao Olympics in 2008, the Sail-World team sent out 80,000 newsletters each day.
Four years on, the sailing media landscape has continued to tip towards the Internet, and by July 2012, Sail-World.com will send out 140,000 single-click unsubscribe newsletters each day as part of its Olympic coverage. It will break new ground with a record 3.5 million event newsletters.
Although it sounds like a huge number, remember that by mid-2012 the monthly unique audience across its U.S., Canadian, U.K., Europe and African, Asian, New Zealand and Australian sites will be bumping on 250,000 visitors. Throughout 2012, Sail-World.com will, on current indications, record at least two million unique readers.
Right now, enjoy our latest news.
Rob Kothe and the Sail-World Team
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